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The Center for Sales and Marketing Strategy provides a range of benefits to its members. Here are a few ways the center can benefit you and your firm:

  • Stay current on marketing trends and strategies
  • Network with people from various industries
  • Gain access to current empirical research
  • Work with leading researchers to solve your sales and marketing problems
  • Connect with UW student interns to work on sales and marketing problems at your firm
  • Apply state-of-the-art analysis techniques to your customer data to improve business performance
  • Share your knowledge and expertise with others