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Events

Throughout the year, the Center for Sales and Marketing Strategy offers a number of events where members can learn about sales and marketing topics, stay informed on the cutting edge techniques, and network with other executive members and leading researchers. Whether it is a workshop on emerging marketing topics, the annual SalesMark Summit, or a one-on-one training session, center events provide a platform for both networking with and learning from the brightest minds in marketing.

Workshops are designed for in-person delivery and have been put on hold for the duration of COVID-19 safety and health concerns.

Custom Training

Upon request, affiliated researchers from the Center for Sales and Marketing Strategy can provide short training sessions on specific industry topics in sales and marketing areas that are customized to fit your firm’s needs. The trainings are typically hosted on-site at your firm for a group of your employees. Topics include:

  • Choice modeling
  • Cluster analysis
  • Conjoint analysis
  • Customer engagement
  • Customer lifetime value (CLV)
  • Key account management
  • Large data modeling
  • Loyalty program design
  • Relationship marketing
  • Segmentation, targeting, and positioning (STP)
  • Survey design

For more information, contact the Research Director, Robert Palmatier at [email protected].