University of Washington Faculty
The nationally ranked Foster School of Business is home to many top marketing and sales researchers whose work has been featured in top marketing journals such as Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science, and Harvard Business Review. These faculty members are key contributors to the center’s cross-functional research teams.
Shelly Jain, PhD
Research focus: branding, cross-cultural consumer behavior, advertising
Industry focus: business-to-consumer
Suresh Kotha, PhD
Research focus: competitive strategy, entrepreneurship and innovation
Industry focus: various industries
Robert Palmatier, PhD
Research Director
Research focus: marketing strategy, sales channels, relationship marketing, loyalty programs
Industry focus: business-to-business, technology, service, retail
Oliver Rutz, PhD
Research focus: e-commerce, search engine marketing, display advertising, social media metrics
Industry focus: various industries
Jeff Shulman, PhD
Research focus: pricing, channel strategies, product returns
Industry focus: start-ups, SaaS, retail
Eugene Sivadas, PhD
Research Focus: Inter-firm and Consumer Relationships, Construct Measurement, Citation Analysis
Industry Focus: Business-to-Business, Services, Health Care
H. Kevin Steensma, PhD
Research focus: innovation, knowledge spillover, collaborative strategies, patent strategy
Industry focus: various industries
Michael Wagner, PhD
Research focus: business analytics, optimization, operations and supply chain management, crowdsourcing
Industry focus: various industries
Yong-Pin Zhou, PhD
Research focus: data analytics, process analysis, operations and supply chain, pricing, customer satisfaction
Industry focus: service, supply chain
Affiliated Faculty
The Center for Sales and Marketing Strategy draws on affiliated faculty from around the world who are leading experts in their domain and bring cutting edge analysis techniques along with valuable insight to the center’s collaborative research teams. Our affiliated researchers have collectively published over 190 articles in leading marketing journals, have written more than 40 trade books and classroom text books, and include seven past or current editors of leading marketing publications.
Sundar G. Bharadwaj, PhD
University: University of Georgia
Email: [email protected]
Phone: 706-542-3771
Research Focus: Marketing strategy, marketing-finance interface, marketing metrics, customer solutions, marketing transformation for digital environments, purpose driven branding
Industry Focus: Business-to-consumer, business-to-business, non-profit
Dipayan Biswas, PhD
University: University of South Florida
Email: [email protected]
Phone: 813-974-5986
Research Focus: Retail Atmospherics, Food Marketing, Sensory Marketing
Industry Focus: Restaurants, Retail Stores, Services (Hotels, Airports)
Alexander Bleier, PhD
University: Frankfurt School of Finance & Management
Email: [email protected]
Phone: +49 (0) 69 154008-817
Research focus: marketing strategy, e-commerce, targeting and personalization, advertising, customer relationship management
Industry focus: various industries
Abhishek Borah, PhD
University: INSEAD
Email: [email protected]
Phone: +33-1-60-72-4459
Research focus: social media, internet, innovation, textual data, time series analysis
Industry focus: technology
Michael Brady, PhD
University: Florida State University
Email: [email protected]
Phone: 850-644-7853
Research focus: frontline service exchanges, service strategy, service employees
Industry focus: service, retailing, e-commerce
Jinjie Chen, PhD
University: City University of Hong Kong
Email: [email protected]
Phone: +852 34422002
Research focus: Promotion Design, branding, targeting and segmentation, consumer research
Industry focus: Various industries
Fanny Cheung, PhD
University: City University of Hong Kong
Email: [email protected]
Phone: +852 34427893
Research focus: Cultural advertising, service internationalization
Industry focus: Various industries
Pradeep Chintagunta
University: University of Chicago
Email: [email protected]
Phone: 773-316-7151
Research Focus: measuring effectiveness of salesforce activities; understanding the effects of changes in strategy on firm outcomes
Industry Focus: small businesses, pharmaceutical, technology products, online businesses
Danny P. Claro, PhD
University: Insper
Email: [email protected]
Phone: +55-11-4504-2419
Research Focus: relationship marketing, sales management, social networks, marketing analytics
Industry Focus: service, distribution, retailing, e-commerce in various industries
Andrew T. Crecelius, PhD
University: Iowa State University
Email: [email protected]
Phone: 515-294-4141
Research focus: sales management, multichannel management, buyer-seller relationships,
organizational buying, social networks
Industry focus: business-to-business, retail, financial services
Marnik G. Dekimpe, PhD
University: Tilburg University (The Netherlands) and KU Leuven (Belgium)
Email: [email protected]
Phone: 31-13-466-3423
Research Focus: Retail competition; Private-label success; Marketing-mix effectiveness; Loyalty Programs; Product-harm crises
Industry Focus: Retailing, distribution, consumer-packaged goods
Stylianos Despotakis, PhD
University: City University of Hong Kong
Email: [email protected]
Phone: +852 34429969
Research focus: Ad auctions, online advertising, online markets
Industry focus: Various industries
Timo Dietrich, PhD
University: Griffith University
Phone: +61 45 22 711 79
Research Focus: Engagement, Social Marketing, Digital Marketing, Gamification, Behaviour Change Marketing
Industry Focus: Health, Technology, Finance
Andreas Eggert, PhD
University: University of Paderborn/Germany and Newcastle University/UK
Email: [email protected]
Phone: +49-5251-60-20-85
Research focus: relationship marketing, service transitions, sales management, loyalty programs
Industry focus: business-to-business, technology, and service markets
Eric Fang, PhD
Liaison to Chinese Firms and Members
University: University of Illinois Urbana-Champaign
Email: [email protected]
Phone: 217-265-0683
Research focus: marketing strategy, business innovation, business model development
Industry focus: China, high-tech industries, consumer packaged goods
Gary L. Frazier, PhD
University: University of Southern California, Marshall School of Business (Department Chair)
Email: [email protected]
Phone: 213-740-5032
Research focus: distribution channels, sales force management, marketing strategy
Industry focus: various industries
Frank Germann, PhD
University: University of Notre Dame
Email: [email protected]
Phone: 574-631-4858
Research Focus: Marketing in the Top Management Team, Customer Analytics, Corporate Social Responsibility, Brands
Industry Focus: Various Industries
Markus Giesler, PhD
University: York University
Email: [email protected]
Phone: 647-274-4807
Research Focus: Consumer culture, market creation/evolution, customer experience design
Industry Focus: Various, technology, retailing, pharmaceutical, platforms
Dhruv Grewal, PhD
University: Babson College
Email: [email protected]
Phone: 781-239-3902
Research Focus: Pricing, retailing management, innovative technology, social media and e-commerce
Industry Focus: Retailing, services
Flora F. Gu, PhD
University: Hong Kong Polytechnic University
Email: [email protected]
Phone: +852-27664017
Research Focus: Marketing strategy, interorganizational relationships, international marketing, digital marketing
Industry Focus: B2B, distribution, platforms.
Kelly Haws, PhD
University: Vanderbilt University
Email: [email protected]
Phone: 615-322-2322
Research Focus: Food Labeling and Marketing, Self-Control, Sensory Marketing
Industry Focus: Food Production and Retailing, Restaurants, Other Retail Stores, Services
Colleen Harmeling, PhD
University: Florida State University
Email: [email protected]
Phone: 850-644-7449
Research focus: Marketing strategy, relationship marketing, channels, customer engagement
Industry focus: retail, business-to-business channels, not-for-profit, services
Jan B. Heide, PhD
University: University of Wisconsin-Madison
Email: [email protected]
Phone: 608-262-5224
Research Focus: Marketing channels, B2B relationships, alliances
Industry Focus: B2B, various industries
Conor Henderson, PhD
University: University of Oregon
Email: [email protected]
Phone: 541-346-2839
Research focus: customer engagement, loyalty programs, sales management
Industry focus: technology, services, entertainment and sports, online retail
Kelly Hewett, PhD
University: University of Tennessee
Email: [email protected]
Phone: 865-974-1656
Research Focus: Marketing strategy, global marketing, performance impact of firm activities to develop, leverage or protect brand assets
Industry Focus: Various industries
Sebastian Hohenberg
University: University of Texas
Email: [email protected]
Phone: 512-232-4844
Research Focus: Marketing strategy, innovation & new technologies,
sales strategy & steering, and marketing management
Industry Focus: Automotive, chemicals, building and construction, and
manufacturing
Mark B. Houston, PhD
University: Texas A&M University
Email: [email protected]
Phone: 979-845-7257
Research focus: B2B relationships and interactions, business buyer behavior, B2B innovation
Industry focus: entertainment industry expertise, various industries
John Hulland, PhD
University: University of Georgia
Email: [email protected]
Phone: 724-766-1465
Research Focus: Varied
Industry Focus: Various industries
Tomas Hult, PhD
University: Michigan State University
Email: [email protected]
Phone: 517-353-4336
Research focus: global strategy, supply chain, marketing strategy, global marketing
Industry focus: business-to-business and industrial
Subin Im, PhD
University: Yonsei University
Email: [email protected]
Phone: +82-2-2123-6566
Research Focus: New product development and innovation strategy, creativity, adoption of innovation, start-ups, entrepreneurship, cross-functional teams, design marketing, knowledge management
Industry Focus: Business-to-business firms in high-tech industry, business-to-consumer firms in global, multi-cultural markets.
Bernard Jaworski, PhD
University: Claremont Graduate University
Email: [email protected]
Phone: 213-706-6012
Research Focus: Building Market-Driven Organizations, Embedding Marketing Capabilities within Firms, and Organic Growth
Industry Focus: Life Sciences, High Technology, B2B, and Professional Service Firms
Brett W. Josephson, PhD
University: George Mason University
Email: [email protected]
Phone: 703-993-4207
Research focus: marketing strategy, channels, firm financial performance, inter-firm relationships, innovation, pricing
Industry focus: business-to-business firms in high-tech and commodity industries
Vamsi Kanuri, PhD
University: University of Notre Dame
Email: [email protected]
Phone: 574-631-2399
Research focus: marketing strategy, marketing-mix decision models, marketing analytics, services, pricing
Industry focus: media markets, business-to-business, fast-food, telecommunication
Constantine S. Katsikeas, PhD
University: University of Leeds
Email: [email protected]
Phone: +44-0-113-343-2624
Research Focus: Global marketing and exporting, sales management, cross-border relationships, strategic alliances, and competitive strategy
Industry Focus: Various industries
Ajay K. Kohli, PhD
University: Georgia Institute of Technology
Email: [email protected]
Phone: 404-894-4353
Research focus: market orientation, customer solutions, sales management, brand management
Industry focus: broad (B2B, B2C, services)
Irina V. Kozlenkova, PhD
University: Michigan State University
Email: [email protected]
Phone: 812-454-2351
Research focus: marketing strategy, international marketing, marketing channels, healthcare marketing
Industry focus: business-to-business, services, retail
V. Kumar, PhD
Senior Academic Advisor to the Board
University: Georgia State University
Email: [email protected]
Phone: 404-413-7590
Research focus: new product management, marketing models, database marketing, customer relationship management, marketing intelligence, marketing strategy
Industry focus: see Center for Excellence in Brand and Customer Management
Son Lam, PhD
University: University of Georgia
Email: [email protected]
Phone: 706-542-4531
Research focus: sales management, marketing strategy implementation, internal marketing, corporate and brand identity
Industry focus: distribution, B2B firms in various industries
Justin Lawrence
University: Michigan State University
Email: [email protected]
Phone: 515-971-2900
Ju-Yeon Lee, PhD
University: Iowa State University
Email: [email protected]
Phone: 515-294-5402
Research focus: marketing strategy, online and multi-channels strategy, sales force effectiveness, empirical modeling
Industry focus: business-to-business, distribution, service, retail
Seoungwoo Lee, PhD
University: Tulane University
Email: [email protected]
Phone: 504-314-2468
Research focus: product versioning and upgrading, platform, crowdfunding, loyalty program
Industry focus: mobile apps, technology, retail
Fine F. Leung, PhD
University: The Hong Kong Polytechnic University
Email: [email protected]
Phone: +852-3400-3952
Research Focus: Marketing strategy, influencer marketing, customer relationship
Industry Focus: Various industries
David Yanzhi Li, PhD
University: City University of Hong Kong
Email: [email protected]
Phone: +852 34427253
Research focus: Decision analytics for marketing, logistics, and supply chain
Industry focus: Various industries
Ding Ma, PhD
University: City University of Hong Kong
Email: [email protected]
Phone: +852 34425408
Research focus: Branding, social media, public policy
Industry focus: Various industries
Girish Mallapragada, PhD
University: Indiana University
Email: [email protected]
Phone: 812-856-1970
Research Focus: Marketing Channels, Innovation
Industry Focus: Various Industries
Detelina Marinova, PhD
University: University of Missouri
Email: [email protected]
Phone: 573-884-8052
Research Focus: Sales and Service Interactions, Email and Webchat selling, Unstructured Textual and Audio Data Analysis
Industry Focus: B2B, service, healthcare, logistics, retail
Kelly D. Martin, PhD
University: Colorado State University
Email: [email protected]
Phone: 970-491-7269
Research focus: marketing ethics, privacy, consumer well-being
Industry focus: various industries
Leigh McAlister, PhD
University: University of Texas at Austin
Email: [email protected]
Phone: 512-471-1128
Research focus: ability of marketing actions to influence the firm’s stock market value
Industry focus: various industries
Martin Mende, PhD
University: Florida State University
Email: [email protected]
Phone: 850-644-7897
Research focus: services, relationship marketing, well-being, health and financial services, transformative services research, technology
Industry focus: various, services, business to consumer, medical/health related, financial services, insurance
Fred Miao, PhD
University: Portland State University
Email: [email protected]
Phone: 503-725-3704
Research Focus: Business-to-business sales management, retail sales management, inter-firm marketing strategy
Industry Focus: Various industries
Vikas Mittal, PhD
University: Rice University
Email: [email protected]
Phone: 713-348-6254
Research focus: Customer Satisfaction, Customer-Focused Strategy, Customer-Decision Processes
Industry focus: B2B, Healthcare, Financial Services, Energy, Retailing, Online-Services
Jordan W. Moffett, PhD
University: University of Kentucky
Email: [email protected]
Phone: 337-802-5979
Research focus: Marketing Strategy, Relationship Marketing, Customer-Firm
Communication, Social Media, Customer Engagement
Industry focus: Retail, Services, Business-to-Business
Christine Moorman, PhD
Senior Academic Advisor to the Board
Founder of CMO Survey
University: Duke University
Email: [email protected]
Phone: 919-660-7856
Research focus: marketing Information, innovation, alliances, public policy, marketing performance
Industry focus: healthcare, CPG, business-to-business, consumer markets, other
Feisal Murshed, PhD
University: Kuztown University
Email: [email protected]
Phone: 610-683-4712
Research focus: sustainability and CSR, marketing strategy, experiential
branding, sales force management
Industry focus: business-to-business, consumer market, service, retail, e-tail
Hyoryung Nam, PhD
University: University of Washington Bothell
Email: [email protected]
Phone: 425-352-5268
Research focus: social media analytics, big data analytics, marketing-finance interface, and innovation
Industry focus: e-commerce, technology
Scott Neslin, PhD
University: Dartmouth
Email: [email protected]
Phone: 603-646-2841
Research focus: CRM, database marketing, multichannel, loyalty programs, marketing ROI, internet marketing, sales promotions
Industry focus: various industries including services, retail; e-tail, consumer packaged goods
Esterina Nervino, PhD
University: City University of Hong Kong
Email: [email protected]
Phone: +852 34428732
Research focus: Social semiotics, branding, advertising, retail experience, ESG
Industry focus: Luxury retail, hospitality and tourism
Jane Park, PhD
University: City University of Hong Kong
Email: [email protected]
Phone: +852 34427501
Research focus: Prosocial behavior, charitable giving, decision making, social influences
Industry focus: Various industries
Chirag Patel, PhD
University: Grenoble Ecole de Management, France
Email: [email protected]
Phone: +33476706531
Research focus: radical innovation, organizational learning, crowdsourcing
Industry focus: various industries
Adithya Pattabhiramaiah, PhD
University: Georgia Tech
Email: [email protected]
Phone: (404) 385 3038
Research focus: two-sided markets, social networks, media markets, pricing, information economics
Industry focus: Media and Entertainment, Social and eCommerce Markets, Sports, Technology Products
Koen Pauwels, PhD
University: Northeastern University
Email: [email protected]
Phone: 617-373-3260
Research Focus: Marketing effectiveness, offline and online synergy, analytics
Industry Focus: Durables, fast moving consumer goods, online services
J. Andrew Petersen, PhD
University: Penn State University
Email: [email protected]
Phone: 814-863-1988
Research focus: customer relationship management, marketing metrics, marketing analytics, product returns, customer referrals and references, customer loyalty programs
Industry focus: business-to-consumer, business-to-business, non-profit
Ye Qiu, PhD
University: Tongji University
Email: [email protected]
Phone: +86 021 65982339
Research focus: pricing, advertising, consumer search, e-commerce.
Industry focus: various industries
Werner Reinartz, PhD
University: University of Cologne
Email: [email protected]
Phone: +49-221-4705751
Research Focus: Marketing strategy, CRM, retailing, digital transformation
Industry Focus: Retail, services, B-to-B, digital
Roland Rust, PhD
University: University of Maryland
Email: [email protected]
Phone: 301-405-4300
Research Focus: Adaptive personalization, Managing in the era of artificial intelligence
Industry Focus: Service industries
Ryoo Jun Hyun Joseph, PhD
University: City University of Hong Kong
Email: [email protected]
Phone: +852 34427240
Research focus: Unstructured data, machine learning, online word of mouth
Industry focus: Various industries
Alok R. Saboo, PhD
University: Georgia State University
Email: [email protected]
Phone: 404-413-7602
Research Focus: Innovation, Social Media, Mergers & Acquisitions, Marketing-Mix Effectiveness, Entrepreneurship
Industry Focus: High-tech industries, Pharmaceuticals, Business-to-Consumer, Business-to-Business
Maura L. Scott, PhD
University: Florida State University
Email: [email protected]
Phone: 850-644-6554
Research focus: consumer psychology, consumer goals, health and wellness, over-consumption, transformative consumer research, consumer-technology interactions
Industry focus: various, business to consumer, medical, financial services, consumer packaged goods
Denish Shah, PhD
University: Georgia State University
Email: [email protected]
Phone: 404-413-7694
Research Focus: Marketing strategy, Marketing-technology-performance interface, Customer relationship management
Industry Focus: Various industries
Venkatesh Shankar, PhD
University: Texas A&M University
Email: [email protected]
Phone: 979-845-3246
Research focus: marketing strategy, digital marketing, innovation, retailing, services, pricing
Industry focus: technology, retail, healthcare, energy, financial services, consumer packaged goods
Amalesh Sharma, PhD
University: Texas A&M University
Email: [email protected]
Phone: 404-838-0658
Research focus: Marketing Strategy, New Product, Network Theory
Industry focus: Pharmaceutical, Services, CPG
Minkyu Shin, PhD
University: City University of Hong Kong
Email: [email protected]
Phone: +852 34428391
Research focus: online job matching platform, ridesharing platform, gig economy
Industry focus: Various industries
Jane So, PhD
University: City University of Hong Kong
Email: [email protected]
Phone: +852 34428667
Research focus: Emotion and well-being, financial well-being, consumer reviews
Industry focus: Various industries
Camilla-Eunyoung Song, PhD
University: City University of Hong Kong
Email: [email protected]
Phone: +852 34425749
Research focus: Mobile marketing, mobile consumer behavior, digital marketing
Industry focus: Various industries
Shrihari (Hari) Sridhar, PhD
University: Penn State University, Smeal College of Business
Email: [email protected]
Phone: 814-865-7150
Research focus: marketing-mix effectiveness and resource allocation, advertising, marketing strategy
Industry focus: media markets, business-to-business, retailing and technology sectors
Ashish Sood, PhD
University: University of California Riverside
Email: [email protected]
Phone: 678-205-9931
Research Focus: High technology markets, marketing strategy, marketing-finance interface, marketing metrics, emerging markets, patents, social media and advertising
Industry Focus: Various, Business-to-consumer, business-to-business
Alina Sorescu, PhD
University: Texas A&M University
Email: [email protected]
Phone: 979-862-3043
Research Focus: Innovation, Branding, Business Models
Industry Focus: Consumer packaged goods, Pharmaceutical, High tech
Lena Steinhoff, PhD
University: University of Paderborn, Germany
Email: [email protected]
Phone: +49 5251 60 26 17
Research focus: Loyalty programs, loyalty rewards, customer engagement, relationship marketing
Industry focus: Business-to-consumer, services, and retail markets
Yong-Chin Tan, PhD
University: City University of Hong Kong
Email: [email protected]
Phone: +852 34428812
Research Focus: Digital marketing, online retail, new technologies
Industry focus: Various industries
Kapil R. Tuli, PhD
University: Singapore Management University
Email: [email protected]
Phone: +65-6828-0434
Research Focus: Marketing strategy, financial impact of marketing strategy
Industry Focus: Various industries including retailing, e-commerce, and financial services
U.N. Umesh, Ph.D
University: Washington State University
Email: [email protected]
Phone: 360-600-7918
Research Focus: Sales, Data Analytics, Distribution, Statistical Marketing Models, Forecasting
Industry Focus: Start-up Firms, Tech companies, and New Products
Rajkumar Venkatesan, PhD
University: University of Virginia
Email: [email protected]
Phone: 434-924-6916
Selina Wan, PhD
University: City University of Hong Kong
Email: [email protected]
Phone: +852 34425833
Research focus: Hospitality and Tourism marketing
Industry focus: Hospitality and tourism
Yonggui Wang, PhD
University: University of International Business and Economics
Email: [email protected]
Scott Weaven, PhD
University: Griffith University
Email: [email protected]
Phone: +61 (0)7 5552 9216
Simone Wies, PhD
University: Goethe University Frankfurt
Email: [email protected]
Phone: +49-69-798-300-32
Research focus: firm financing dynamics, firm product innovation, empirical modeling of marketing strategy phenomena
Industry focus: various industries
Jan Wieseke, PhD
University: Ruhr-University of Bochum
Email: [email protected]
Phone: +49-234-32-26596
Research Focus: Sales Management
Industry Focus: Business-to-Business Markets
Vincent Chi Wong, PhD
University: City University of Hong Kong
Email: [email protected]
Phone: +852 34424371
Research focus: Cross-Cultural marketing, consumer behavior, green marketing
Industry focus: Various industries
Stefan Worm, PhD
University: BI Norwegian Business School
Email: [email protected]
Phone: +474 641 0146
Research focus: business-to-business marketing: branding, services and customer solutions
Industry focus: business-to-business and technology
Jiaqi Xue, PhD
University: University of International Business and Economics
Email: [email protected]
Phone: +86-10-64494306
Research Focus: marketing channel and supply chain relationships management, omni-channel strategies
Industry Focus: B2B, online retail, and service
Yexin Jessica Li, PhD
University: University of Kansas
Email: [email protected]
Phone: 607-339-9364
Research Focus: Customer experience, corporate social responsibility,
nonprofit marketing, business ethics
Industry Focus: Various industries, including B2C and nonprofit
Yang Zhilin, PhD
University: City University of Hong Kong
Email: [email protected]
Phone: +852 34424644
Research Focus: Governance strategies in marketing channels, business network analysis, and online service marketing
Industry focus: Various industries
Jonathan Zhang, PhD
University: Colorado State University
Email: [email protected]
Phone: 970-491-2238
Research focus: pricing, customer relationship management, omni-channel strategies
Industry focus: B2B, e-commerce, technology, service
Wei Zhang, PhD
University: Iowa State University
Email: [email protected]
Phone: 515-294-7911
Research focus: consumer decisions, Bayesian estimation, big data and parallel computing
Industry focus: various industries
Huazhong Zhao, PhD
University: City University of Hong Kong
Email: [email protected]
Phone: +852 34429910
Research Focus: Social media marketing, luxury, e-commerce, advertising
Industry focus: Luxury and other industries
Dr. Vivian Xu Zheng
University: City University of Hong Kong
Email: [email protected]
Phone: +852 3442 9911
Research Focus: Business-to-business marketing strategies, franchise governance and operations, GIS-informed marketing decisions, omni-channel operations
Industry Focus: Various industries
Visiting Researchers
Visiting faculty includes professors, postdoctoral and predoctoral research fellows who contribute to the Center for Sales and Marketing Strategy’s cross-functional research teams through temporary appointment to the center. Interested researchers should submit a two-page research proposal, a copy of their CV, and a letter of recommendation from their advisor to the research director, Rob Palmatier, at [email protected].
Student Research Assistants and Fellows
The Center for Sales and Marketing Strategy offers opportunities for both undergraduate and MBA students to gain real world marketing and marketing research experience. These positions allow students to acquire skills in implementing marketing strategies and marketing programs. It also provides an opportunity to network with leading executives and learn about various marketing positions. Interested students should contact the research director Rob Palmatier at [email protected] for more information.
Natalie Chisam
Advanced Research Fellow
[email protected]
Jisu Kim
Advanced Research Fellow
[email protected]
Vincent Xiang
Advanced Research Fellow
[email protected]
Katherine Wardhana
Research Assistant
[email protected]
Executive Research Fellows
At the Center for Sales and Marketing Strategy representatives from member firms have the opportunity to increase their engagement in the community and showcase their expertise by becoming an executive fellow. Executive fellows host workshops, facilitate special interest groups, and contribute the center in other leadership roles. Interested firms or executives should contact the research director, Rob Palmatier, at [email protected] for more information.
Stephen Samaha, PhD
[email protected]