Research

Emily Cox Pahnke finds that medical device startups can move faster with the right product comparison, and that the best choice changes after the first device.

Léonard Boussioux combines AI-powered wildfire prediction with optimization to show how fires may evolve and how firefighting crews could be deployed more effectively.

Elijah Wee finds that a strong offer from another potential employer can close a class-based gap in salary negotiations by changing what applicants believe they deserve.

Leela Nageswaran shows why the same retailer contract can lower prices in some markets, limit competition in others, and make a price-matching promise backfire.

Uttara Ananthakrishnan examines how emerging technologies influence behavior, from sports betting and social media to AI.

An award-winning paper by Esther Uduehi argues that marketing has overlooked how identity shapes marketplace experiences.

Capital market pressure may push companies to cut corners on worker safety and pay. Sarah McVay finds those cuts are often concentrated at worksites with more non-white frontline workers.

Nidhi Agrawal finds that asking shoppers to do something tiny can make a discount more rewarding

Research by Uttara Ananthakrishnan offers the first causal evidence linking short-form video adoption to screen time and sleep.