What the Stock Market Knows Before the Financial Statements Do
Lukas Kremens helps explain why investors bet big on companies before their market power turns into profit.
Research
When Mandates Work: What Paid Family Leave Does to Business Performance
Léa H. Stern finds that reducing barriers for working mothers can lower turnover, raise productivity, and help more women reach leadership roles.
When the Gig Economy Becomes a Safety Net
Jordan Nickerson finds that access to Uber helped laid-off workers avoid debt and missed payments
The Hidden World Behind Everything We Buy
Shi Chen has spent his career tracing supply chains to places most people never think to look.
Business Complexity Has a Price. Now There’s a Way to Measure It.
Elizabeth Blankespoor and Darren Bernard trained an AI model to assess how difficult a company is to understand.
Turning Data Privacy Into a Business Asset
When it comes to data privacy, Robert W. Palmatier challenges companies to stop thinking like lawyers and start thinking like marketers.
The Star Rating Nobody Wants to Leave
Francesca Valsesia reveals why the desire to be liked shapes what reviewers are willing to say in public, at least at first.
Are Influencers Effective Marketers?
Foster's Shailendra Pratap Jain and co-authors synthesized 135 experiments to learn what the evidence reveals.
What Bad Bunny Can Teach Brands About Diversity Marketing
Super Bowl headliner grew his audience without selling out. Esther Uduehi's research shows why that's so important.