Arnold Ventures Backs Research by Foster Professor Uttara Ananthakrishnan
Uttara Ananthakrishnan examines how emerging technologies influence behavior, from sports betting and social media to AI.
Research
Research Challenges Long-Held Assumptions About Consumers
An award-winning paper by Esther Uduehi argues that marketing has overlooked how identity shapes marketplace experiences.
When Companies Scramble to Meet Earnings Targets, Who Pays the Price?
Capital market pressure may push companies to cut corners on worker safety and pay. Sarah McVay finds those cuts are often concentrated at worksites with more non-white frontline workers.
The Hidden Power of a Little Friction: When Promo Codes Can Beat Automatic Discounts
Nidhi Agrawal finds that asking shoppers to do something tiny can make a discount more rewarding
We’ve Long Suspected TikTok Was Stealing Our Sleep. Now There’s Proof.
Research by Uttara Ananthakrishnan offers the first causal evidence linking short-form video adoption to screen time and sleep.
Building an Industry Before the Rules Exist
Alicia DeSantola studied the cultivated meat industry and found that the classic startup playbook can backfire when no one has decided who's in charge.
What the Stock Market Knows Before the Financial Statements Do
Lukas Kremens helps explain why investors bet big on companies before their market power turns into profit.
When Mandates Work: What Paid Family Leave Does to Business Performance
Léa H. Stern finds that reducing barriers for working mothers can lower turnover, raise productivity, and help more women reach leadership roles.
When the Gig Economy Becomes a Safety Net
Jordan Nickerson finds that access to Uber helped laid-off workers avoid debt and missed payments