Research

When it comes to data privacy, Robert W. Palmatier challenges companies to stop thinking like lawyers and start thinking like marketers.

Francesca Valsesia reveals why the desire to be liked shapes what reviewers are willing to say in public, at least at first.

Foster's Shailendra Pratap Jain and co-authors synthesized 135 experiments to learn what the evidence reveals.

Super Bowl headliner grew his audience without selling out. Esther Uduehi's research shows why that's so important.

Foster's Shawn Shi and Carter Sampson find firms manipulate emissions data to protect their reputations

Jason Moy’s research shows that employees worried about accessing food perform worse at work – and offers businesses a straightforward solution

Weili Ge's work shows that 'less egocentric' prosocial leaders see more success for themselves as well as their companies

Research by Uttara Ananthakrishnan shows sports betting erodes reliable lottery revenue while fueling gambling addiction

New research from Amin Sayedi shows when withholding data from ad agencies helps publishers—and when it doesn't