Business Complexity Has a Price. Now There’s a Way to Measure It.
Elizabeth Blankespoor and Darren Bernard trained an AI model to assess how difficult a company is to understand.
Research
Turning Data Privacy Into a Business Asset
When it comes to data privacy, Robert W. Palmatier challenges companies to stop thinking like lawyers and start thinking like marketers.
The Star Rating Nobody Wants to Leave
Francesca Valsesia reveals why the desire to be liked shapes what reviewers are willing to say in public, at least at first.
Are Influencers Effective Marketers?
Foster's Shailendra Pratap Jain and co-authors synthesized 135 experiments to learn what the evidence reveals.
What Bad Bunny Can Teach Brands About Diversity Marketing
Super Bowl headliner grew his audience without selling out. Esther Uduehi's research shows why that's so important.
After Climate Scandals, Some Companies Don’t Fix Emissions—They Fix the Numbers
Foster's Shawn Shi and Carter Sampson find firms manipulate emissions data to protect their reputations
When Basic Needs Go Unmet: How Food Insecurity Hurts Workplace Performance
Jason Moy’s research shows that employees worried about accessing food perform worse at work – and offers businesses a straightforward solution
The CEOs Who Care: Expanding Body of Research Shows the Business Case for Kindness
Weili Ge's work shows that 'less egocentric' prosocial leaders see more success for themselves as well as their companies
Online Sports Gambling Isn’t the Tax Windfall States Expected — And Has Hidden Costs
Research by Uttara Ananthakrishnan shows sports betting erodes reliable lottery revenue while fueling gambling addiction