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Global Business Case Competition

GBCC 2018 Champions

Global Business Case Competition 2018 Champions: Thammasat University

The Global Business Case Competition (GBCC) is a leading international case competition that brings together undergraduate students from the United States and around the world to compete in a fast-paced and challenging business case study. Starting in 1999 as the Global Business Challenge, our competition is one of the oldest of its kind.

About

This 5-day program provides students a chance to build cross-cultural relationships, experience the city of Seattle and most importantly, participate in two real-world case studies to analyze and develop a business recommendation. The competition culminates on the University of Washington campus, where each team presents their short and long case solutions to panels of judges who select the GBCC Champions. The judges of the competition are experienced professionals from the local and regional business community.

Congratulations to our 2018 GBCC Champions, Thammasat University team!

Connect

Be sure to connect with the Global Business Case Competition on Facebook and Instagram.

Participating teams can find rules and detailed schedule information on the exclusive GBCC 2019 website, found here: https://gbcc2019.wordpress.com/.

GBCC Week Overview

Day Activities
Tuesday Check-In & Welcome Dinner
Location: Residence Inn Seattle-University District, 98105
Wednesday Welcome Events & City Tour
Thursday Competition Orientation
Short Case Challenge (3-5 hour case analysis)
Friday Long Case Distribution & Case Work (24-hour case analysis)
Team Advisor Activities
Saturday **Preliminary and Final Round Presentations are OPEN TO THE PUBLIC**
Preliminary Round Presentations, PACCAR Hall
Lunch
Final Round Presentations, Shansby Auditorium, 1st Floor, PACCAR Hall
Awards Banquet
Sunday Teams Depart

2019 Participating Universities

Babes-Bolyai University | Romania
Bishop’s University | Canada
Chulalongkorn University | Thailand
Copenhagen Business School | Denmark
Erasmus University | The Netherlands
Florida State University | USA
IE Business School | Spain
Korea University | South Korea
Maastricht University | The Netherlands
Simon Fraser University | Canada
Thammasat | Thailand
Tsinghua University | China
University of Minnesota | USA
University of Melbourne | Australia
University of Southern California | USA
University of Washington | USA

If your university would like to participate in a future GBCC, please express your interest in receiving an invitation by filling out this interest form by the deadline of July 1, 2019. In late July, our selection committee will choose the teams who will be extended invitations to the 2020 Global Business Case Competition. Selected schools will receive invitations in August 2019.

Corporate Sponsors

The Global Business Case Competition would not be possible without the support of corporate sponsors. Their dedication to global business education is greatly appreciated. The following sponsors listed alphabetically help to make this competition a reality.

Archives

2018: Amazon Web Services: Searching for Global Growth

By Suresh Kotha and Debra Glassman, University of Washington Foster School of Business, April 2018

The case focuses on Amazon Web Services (AWS), the world leader in provision of cloud computing services, from data storage to computing and applications. Moving to “the cloud” means that customers rent data center services from third-party providers via the internet rather than maintain their own data centers. The major cloud providers, such as AWS, Microsoft’s Azure and Google Cloud Platform, are rapidly building networks of very large (“hyperscale”) data centers, grouped in geographic Regions around the world.

This case asks the student teams to play the role of AWS managers who will recommend locations for new data center Regions to Amazon CEO Jeff Bezos and other top managers. The presentations must identify the top three criteria for location selection and recommend three new Region locations.

Read the student charge. The champion and finalists’ presentations are compiled below. Please email the case author to request additional case information.

Champions: Thammasat University, Thailand Powerpoint Final Round Presentation
Finalists: University of Texas at Austin, USA Powerpoint coming soon! Final Round Presentation
Finalists: Maastricht University, Netherlands Powerpoint coming soon! Final Round Presentation
Finalists: University of Sydney, Australia Powerpoint coming soon! Final Round Presentation

2017: Fitbit: The Business About Wrist

The case focuses on Fitbit, a company with a big share of the wrist-worn wearables market. The market has become increasingly competitive and is characterized by a convergence between the functions offered by fitness trackers (such as Fitbit) and smartwatches (such as Apple Watch). Due to this connectivity, there is a growing recognition of the privacy and security risks associated with the data generated by wearables. The teams in this competition were asked to play the role of Fitbit managers asked to recommend how to protect data from Fitbit devices. They were also asked to develop a plan for marketing Fitbit’s new data protection efforts.

Read the student charge. The champion and finalists’ presentations are compiled below.

Champions: Universidad Panamericana Guadalaraja, Mexico PowerPoint Final Round Presentation
Finalists: University of Vermont, USA PowerPoint Final Round Presentation
Finalists: University of Auckland, New Zealand PowerPoint Final Round Presentation
Finalists: Erasmus University Rotterdam, Netherlands PowerPoint Final Round Presentation

2016: Volkswagen Group: The Emissions Scandal and the Costs of Deception

In 2007, Martin Winterkorn, the new CEO of the Volkswagen Group, led the adoption of Strategy 2018, a bold plan for the company to become the world’s number-one-selling automaker. By early 2015, the Volkswagen Group had achieved that goal, in part by increasing US car sales through offering “clean diesel” vehicles. The clean diesel engines allowed VW, Audi and Porsche cars to meet the strict US emissions rules on nitrogen oxides. Then, in September 2015, the US Environmental Protection Agency announced that VW diesels had cheated on the emissions tests with a “defeat device” – software that detected when a car’s emissions were being tested. The device reduced emissions during testing, but allowed emissions as much as 40 times higher during regular driving. Eventually it was revealed that the company had installed defeat devices in 11 million VWs, Audis and Porsches worldwide, including 600,000 in the US. Winterkorn was forced to resign and governments and customers around the world launched recalls and lawsuits. The VW Group is facing huge potential costs, as well as damage to its reputation. As new CEO Mathias Muller revises the Group’s strategy, he must address these questions: What will be the total costs of the cheating scandal, and how will they constrain the VW Group’s strategic options in the future?

Read the student charge. The champion and finalists’ presentations are compiled below.

Champions: National University of Singapore, Singapore PowerPoint Executive Summary Final Round Presentation
Finalists: McGill University, Canada PowerPoint Executive Summary Final Round Presentation
Finalists: Global Team: National University of Singapore (Singapore), University of California, Berkeley (USA), Universidade do Porto (Portugal), University of Washington (USA) PowerPoint Executive Summary Final Round Presentation
Finalists: Queensland University of Technology, Australia PowerPoint Executive Summary Final Round Presentation

2015: First Solar Inc. in 2013

Each of the GBCC teams spent 48 hours analyzing a business case on First Solar Inc. In 2010, First Solar was the global leader in production of solar panels. However, by 2013, Chinese producers dominated the world market, helped by generous government subsidies. First Solar was also challenged by falling prices for solar panels made with a competing technology. First Solar responded by vertically integrating into the solar systems business, making the company a “one-stop shop” for utility customers. First Solar’s sales have been concentrated in the US market, but they are exploring opportunities outside the US. The GBCC student teams were tasked with identifying the external forces affecting First Solar’s business over the next five years and then prioritizing the non-US target markets.

Read the case study on the Harvard Business School website. Find the student charge. The champion and finalists’ presentations are compiled below.

Champions: Chinese University of Hong Kong, China PowerPoint Executive Summary Final Round Presentation
Finalists: Florida State University, USA PowerPoint Executive Summary Final Round Presentation
Finalists: Simon Fraser University, Canada PowerPoint Executive Summary Final Round Presentation
Finalists: University of Southern California, US PowerPoint Executive Summary Final Round Presentation

2014: Nike: Sustainability and Labor Practices 2008-2013

Acting as Nike mangers, students examine Nike’s sustainability and labor practices from 1998 to 2013 and provide recommendations on three case questions: 1) Where should Nike move its collegiate apparel production? 2) What is a feasible way for Nike’s supply chain to be more transparent? and 3) How can Nike build consumer awareness concerning its improved labor sustainability projects?

Read the case study on the Harvard Business School website. Find the student charge. The champion and finalists’ presentations are compiled below.

Champions: Global Team: NHH (Norway), CUHK (China), FSU & UW (USA) PowerPoint Executive Summary Final Round Presentation
Finalists: Concordia University, Canada Powerpoint Executive Summary Final Round Presentation
Finalists: Shantou University, China PowerPoint Executive Summary Final Round Presentation
Finalists: University of Melbourne, Australia PowerPoint Executive Summary Final Round Presentation

2013: Frog’s Leap Winery in 2011: The Sustainability Agenda Case

From 2000-2010, John Williams, co-founder of Frog’s Leap Winery in California, invested in dry farming, organic, and biodynamic agriculture; geothermal and solar power; year-round employment and benefits for immigrant workers; and the industry’s first LEED-certified tasting room. Despite static production, inventory and debt load grew. Students were tasked with finding solutions to help Frog Leap increase sales and become more sustainable while remaining a small winery.

Read the case study on the Harvard Business School website. Download the student charge. The champion and finalists’ presentations are compiled below.

Champions: Concordia University, Canada PowerPoint Executive Summary Final Round Presentation
Finalists: National University of Singapore, Singapore PowerPoint Executive Summary Final Round Presentation
Finalists: University of Arizona, USA PowerPoint Executive Summary Final Round Presentation
Finalists: University of Hong Kong, China PowerPoint Executive Summary Final Round Presentation

2012: Li & Fung 2012, Harvard Business School

Students act as the top executives at Li & Fung in the midst of preparing an important presentation to stock market investors and analysts. During the presentations, executives (students) will explain the strategies that will be implemented to achieve a goal of $1.5 B. core operating profit in 2013.

Read the case study on the Harvard Business School website. Find the student charge. The champion and finalists’ presentations are compiled below.

Champions: University of Hong Kong, China Video
Finalists: Simon Fraser University, Canada Video
Finalists: Indiana University, USA Video
Finalists: University of Porto, Portugal Video

2011: Urban Water Partners (A), Harvard Business School, October 2010

Students teams took on the role of the founders and executives at Urban Water Partners. Each team was asked to develop a business plan and subsequent presentation outlining possible business expansion and possible risks.

Read the case study on the Harvard Business School website. Find the student charge. The champion and finalists’ presentations are compiled below.

Champions: University of Western Ontario, Canada PowerPoint
Finalists: Thammasat University, Thailand PowerPoint
Finalists: University of Auckland, New Zealand PowerPoint
Finalists: University of Washington, USA PowerPoint