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Custom Trainings

Upon request, affiliated researchers from the Center for Sales and Marketing Strategy can provide short training sessions on specific industry topics in sales and marketing areas that are customized to fit your firm’s needs. The trainings are typically hosted on-site at your firm for a group of your employees. Topics include:

  • Choice modeling
  • Cluster analysis
  • Conjoint analysis
  • Customer engagement
  • Customer lifetime value (CLV)
  • Key account management
  • Large data modeling
  • Loyalty program design
  • Relationship marketing
  • Segmentation, targeting, and positioning (STP)
  • Survey design

For more information, contact the Research Director, Robert Palmatier at palmatrw@uw.edu.