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Director’s Letter

Have you ever wondered how other firms are solving sales and marketing problems or if there is a better way to analyze a marketing issue or benchmark best practices? We have designed the Center for Sales and Marketing Strategy to help address these issues by matching business professionals and their sales and marketing challenges with world-leading academic faculty and research as well as with other sales and marketing executives.

After spending over a decade as both a business executive and marketing professor, I am convinced these two groups can and should work together to improve business performance. Yes, they often speak different languages and can work at different speeds, but there is also an opportunity for tremendous synergy. Business professionals know today’s problems, interface with “real” customers and have great access to real-time data. Academic researchers have deep knowledge in their research domain and the motivation and skill to rigorously analyze specific problems, but often lack a connection to real-world business problems, customers and data.

We are committed to building the necessary linkages between business professionals and academics. Help us make sales and marketing research relevant to your business by engaging with the SalesMark Center. You can sign up for our newsletter, attend a conference or networking event, take a one-day class or join a Special Interest Group (SIG) with other executives focused on a specific sales or marketing problem.

Please contact me by email or phone at palmatrw@uw.edu or 206-543-4348 for more information.

Best regards,

Rob Palmatier
Professor of Marketing
John C. Narver Chair of Business Administration
Research Director, Center for Sales and Marketing Strategy