Center Resources

The Center for Sales and Marketing Strategy provides resources for individual learning through its resources and referral library. The resources we provide range from publications on the leading marketing and sales topics to referral guides for consulting to video tutorials on implementing specific marketing and sales techniques.

Video Library

Click on each topic to stream the video.

Designing Customer Engagement Strategies workshop
Creating Effective Marketing Strategies workshop

Research Library

Click on each topic to see more information.

How to Maintain Customer Relationships
How to Build Stronger Customer Relationships
Understanding Customer Relationship Lifecycles
Targeting Relationship Marketing Efforts
Understanding and Designing Loyalty Programs
Relationship Review and Conceptual Papers
Relationships and Innovation