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Selected Publications

Shirsho Biswas
Douglas MacLachlan
Natalie Mizik
John Narver
Robert W. Palmatier
Robert Pollack
Oliver J. Rutz
Amin Sayedi
Ann Schlosser
Jeffrey D. Shulman
Jeremiah Sullivan
Francesca Valsesia
Russell Walker
Kelly Breslin Wright
Richard Yalch
Hema Yoganarasimhan

Shirsho Biswas

  1. How do U.S. households change their expenditure patterns in response to income or wealth shocks? Insights from NielsenIQ Data"

    Biswas, S., Chintagunta, P. and Dhar, S., (2025). Quantitative Marketing and Economics.
  2. Frontiers: The Persuasive Effect of Fox News: Non-Compliance with Social Distancing During the Covid-19 Pandemic"

    Simonov, A., Sacher, S., Dube, JP., Biswas, S., (2022). Marketing Science.

Douglas MacLachlan

  1. Estimating Willingness to Pay by Risk Adjustment Mechanism"

    Park, J.H., MacLachlan, D.L., (2013). Applied Economics, Vol 45(1), pp. 37-46.
  2. Improving Response Modeling Based on Clustering, Undersampling, and Ensemble"

    Kang, P., Cho, S., & MacLachlan, D.L., (2012). Expert Systems with Applications, Vol 29(8), pp. 6738-6753.
  3. New Venture Performance in China, Japan and US: The Impact of Formalization and Market Information"

    Kawakami, T., MacLachlan, D.L., Stringfellow, A., (2012). Journal of Product Innovation Management, Vol 29(2), pp. 275-287.
  4. An Analysis of the US Decking Materials Market: Perceptual Mapping Approach"

    Ganguly, I., Eastin, I., MacLachlan, D.L., (2011). Canadian Journal of Forest Research, pp. 668-669.
  5. New-Product Pricing Strategy under Customer Asymmetric Anchoring"

    Park, J.H., MacLachlan, D.L., & Love, E.A., (2011). International Journal of Research in Marketing, pp. 309-318.
  6. Social Competency and New Product Development Performance"

    Mu, J., Zhang, G., & MacLachlan, D.L., (2011). IEEE Transactions on Engineering Management, Vol 58(2), pp. 363-376.
  7. Absorptive and Disseminative Capacity: Knowledge Transfer in Intra-organization Networks"

    Mu, J., Tang, F., & MacLachlan, D.L.,, (2010). Expert Systems with Applications, Vol 3(1), pp. 31-38.
  8. Semi-Supervised Response Modeling"

    Lee, H., Shin, H., Hwang, S., & MacLachlan, D.L., (2010). Journal of Interactive Marketing.
  9. A customer-based view of multi-channel Service"

    Cassab, H., MacLachlan, D.L., (2009). Journal of Service Management, Vol 20(1), pp. 52-75.
  10. Effect of Risk Management Strategy on NPD Performance"

    Mu, J., Peng, G., & MacLachlan, D.L., (2009). Technovation, pp. 170-180.
  11. Estimating Willingness to Pay with Exaggeration Bias Corrected Contingent Valuation Method"

    Park, J.H., & MacLachlan, D., (2008). Marketing Science, Vol 27(4), pp. 691-698.
  12. Implication of Network Size and Structure on Organizations’ Knowledge Transfer"

    Tang, F., Mu, J., & MacLachlan, D.L., (2008). Expert Systems with Applications, Vol 35(1), pp. 1109-1114.
  13. Interaction Fluency: A Customer Performance Measure of Multichannel Service"

    Cassab, H., & MacLachlan, D.L., (2006). International Journal of Productivity and Performance Management, Vol 55(7), pp. 555-568.
  14. Ad Skepticism: The Consequences of Disbelief"

    Obermiller, C., Spangenberg, E., & MacLachlan, D.L., (2005). Journal of Advertising, Vol 34(3), pp. 7-18.
  15. Response Models Based on Bagging Neural Networks"

    Ha, K., Cho, S., & MacLachlan, D.L., (2005). Journal of Interactive Marketing, Vol 19(1), pp. 17-31.
  16. Responsive and Proactive Market Orientation and New-Product Success"

    Narver, J.C., Slater, S.F., MacLachlan, D.L., (2004). Journal of Product Innovation Management, pp. 334-347.
  17. Using Latent Class Models to Improve Marketing Decision Making: A Segmentation Illustration"

    Mulhern, M., & MacLachlan, D.L., (2003). Canadian Journal of Marketing Research, pp. 25-30.
  18. Fax Surveys: Return Patterns and Comparison with Mail Surveys,” with J. Dickson"

    Dickson, J.P., & MacLachlan, D.L., (1996). Journal of Marketing Research, pp. 108-113.
  19. Application of a Multi-Generational Diffusion Model to Milk Container Technology"

    Speece, M.W., & MacLachlan, D.L., (1995). Technological Forecasting and Social Change, Vol 49(3), pp. 281-295.
  20. Ecological Validation of Alternative Customer-Based Brand Strength Measures"

    Francois, P., & MacLachlan, D.L., (1995). International Journal of Research in Marketing, Vol 12(4), pp. 321-332.
  21. A Flexible Strategy for Reducing and Analyzing Ordered Choice Data"

    Moinpour, R., MacLachlan, D.L., & Wiley, J., (1994). Multivariate Behavioral Research.
  22. Process Tracing of Emotional Responses to TV Ads: Revisiting the Warmth Monitor"

    Vanden Abeele, P., & MacLachlan, D.L., (1994). Journal of Consumer Research, pp. 226-232.
  23. Time Changes in Perception: A Longitudinal Application of Multidimensional Scaling"

    Moinpour, R., McCullough, J.M., & MacLachlan, D.L., (1976). Journal of Marketing Research.

Natalie Mizik

  1. Visual Listening In: Extracting Brand Image Portrayed on Social Media"

    Liu, L., D. Dzyabura, and Natalie Mizik, (forthcoming). Marketing Science.
  2. Handbook of Marketing Analytics with Applications in Marketing, Public Policy, and Litigation"

    Mizik, N., Hanssens, D., (2018).
  3. Managing for the Moment: Role of Real Activity Manipulation versus Accruals in SEO Over-Valuation"

    Kothari, S.P., Mizik, N., Roychowdhury, S., (2016). The Accounting Review.
  4. Assessing the Total Financial Performance Impact of Brand Equity with Limited Time-Series Data"

    Mizik, Natalie, (2014). Journal of Marketing Research, Vol 51(6), pp. 691-706.
  5. Firm Innovation and the Ratchet Effect among Consumer Packaged Goods Firms"

    Moorman, C., Wies, S., Mizik, N., & Spencer, F., (2012). Marketing Science, Vol 31(6), pp. 934–951.
  6. Modeling coexisting business scenarios with time-series panel data: A dynamics-based segmentation approach"

    Bucklin, R., Mizik, N., & Sismeiro, C., (2012). International Journal of Research in Marketing, Vol 29(2), pp. 134-147.
  7. Merging Company Identities May Add Value"

    Dinner, I., Knowles, J., & Mizik, N., (2011). Harvard Business Review, Vol 89(September), pp. 26.
  8. The Financial Markets and Customer Satisfaction: Re-examining Possible Financial Market Mis-Pricing of Customer Satisfaction"

    Jacobson, R. & Mizik, N., (2009). Marketing Science, Vol 28(5), pp. 810-819.
  9. The Financial Value Impact of Perceptual Brand Attributes"

    Mizik, Natalie, Jacobson, Robert L., (2008). Journal of Marketing Research, Vol 45(1), pp. 15-32.
  10. Myopic Marketing Management: Evidence of the Phenomenon and Its Long-Term Performance Consequences in the SEO Context"

    Mizik, N., Jacobson, R., (2007). Marketing Science, Vol 26(3), pp. 361-379.
  11. Are Physicians ‘Easy Marks’? Quantifying the Effects of Detailing and Sampling on New Prescriptions"

    Mizik, N., Jacobson, R., (2004). Management Science, Vol 51(12), pp. 1704-1715.
  12. Trading Off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis"

    Mizik, Natalie, Jacobson, Robert L., (2003). Journal of Marketing, pp. 63-76.
  13. The Theory and Practice of Myopic Management"

    Mizik, N., (2010). Journal of Marketing Research, Vol 47(4), pp. 594-611.
  14. Valuing Branded Businesses"

    Mizik, N., & Jacobson, R., (2009). Journal of Marketing, Vol 73(6), pp. 137-153.

John Narver

  1. The Marketing Economy: An Analytical Approach"

    , (1971).
  2. Creating a Market Orientation"

    Narver, J.C., Slater, S.F., & Tietje, B., (1998). Journal of Market-Focused Management.
  3. Customer-Led and Market-Oriented: Let’s Not Confuse the Two"

    Slater, S.F., & Narver, J., (1998). Strategic Management Journal.
  4. Market Orientation and the Learning Organization"

    Narver, J.C., (1995). Journal of Marketing.
  5. Does Competitive Environment Moderate the Market Orientation-Performance Relationship?"

    Narver, J.C., (1994). Journal of Marketing.
  6. The Effect of Market Orientation on Business Profitability"

    Narver, J.C., (1990). Journal of Marketing.
  7. The Marketing Economy: An Analytical Approach"

    Narver, J.C., Savitt, R.,, (1971).
  8. Conglomerate Mergers and Market Competition"

    Narver, J.C., (1967).
  9. Market Oriented is more than Being Customer Led (forthcoming)"

    Slater, S.F., & Narver, J.. Strategic Management Journal.

Robert W. Palmatier

  1. Conceptual Research: Multidisciplinary Insights for Marketing"

    Palmatier, R., (2025). Journal of Marketing.
  2. Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions"

    Palmatier, R., (2024). Journal of Marketing.
  3. Uncovering Synergy and Dysergy in Consumer Reviews: A Machine Learning Approach"

    , (2023). Management Science.
  4. Understanding Online Influencer Marketing Effectiveness"

    , (2022). Journal of Marketing.
  5. From Vision to Reality: Lessons in Creating a Marketplace of Ideas"

    , (2022). Journal of Marketing.
  6. Does Influencer Marketing Really Payoff?"

    , (2022). Harvard Business Review.
  7. Digital Technologies: Tensions in Privacy and Data"

    , (2022). Journal of Academy of Marketing Science.
  8. Online Influencer Marketing"

    , (2022). Journal of Academy of Marketing Science.
  9. Marketing Analytics: Based on First Principles"

    , (2022). Bloomsbury.
  10. An Emerging Theory of Avatar Marketing"

    , (2022). Journal of Marketing.

Robert Pollack

  1. The Effects of Customer Acquisition and Retention Orientations on Radical and Incremental Innovation Performance"

    , (2011). Journal of the Academy of Marketing Science.

Oliver J. Rutz

  1. A New Method to Aid Copy Testing of Paid Search Text Advertisements"

    Rutz, O., Sonnier, G., & Trusov, M., (forthcoming). Journal of Marketing Research.
  2. Paths to and off Purchase: Quantifying the Impact of Traditional Marketing and Online Consumer Activity"

    Srinivasan, S., Rutz, O. & Pauwels, K., (2016). Journal of the Academy of Marketing Science.
  3. Managing Blood Donations by Marketing"

    Aravindakshan, A., Rubel, O. & Rutz, O., (2015). Marketing Science.
  4. How online consumer segments differ in long-term marketing effectiveness"

    Reimer, K., Rutz, O. & Pauwels, K., (2014). Journal of Interactive Marketing.
  5. A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising"

    Bucklin, R., Rutz, O., & Sonnier, G., (2012). Journal of Marketing Research, Vol 49(3), pp. 306-319.
  6. Does Banner Advertising Affect Browsing for Brands? Clickstream Choice Model Says Yes, For Some"

    Bucklin, R., & Rutz, O., (2012). Quantitative Marketing and Economics, Vol 10(2), pp. 231-257.
  7. A Dynamic Model of the Effect of Online Communications on Firm Sales"

    Sonnirt, G.P., McAlister, L., & Rutz, O.J., (2011). Marketing Science, pp. 702-716.
  8. From Generic to Branded: A Model of Spillover Dynamics in Paid Search Advertising"

    Rutz, O.J., & Bucklin, R.E., (2011). Journal of Marketing Research, Vol 48(1), pp. 87-102.
  9. Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?"

    Rutz, O.J., Trusov, M., & Bucklin, R.E., (2011). Marketing Science, Vol 30(4), pp. 646-665.
  10. Modeling the Evolution of Internal Market Structure"

    Rutz, O.J., & Sonnier, G.P., (2011). Marketing Science, Vol 30(2), pp. 274-289.
  11. Zooming in on Paid Search Ads – An Individual-level Model Calibrated on Aggregated Data"

    Rutz, O.J., Mullin, P.W., & Trusov, M., (2011). Marketing Science, Vol 30(5), pp. 789-800.
  12. Metrics for the New Internet Marketing Mix"

    Review of Marketing Research, (2009), pp. 175-192.
  13. A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising"

    Rutz, O.J., Mullin, P.W., & Sonnier, G.P.. Journal of Marketing Research, Vol 49(3), pp. 306-319.

Amin Sayedi

  1. Learning in Online Advertising"

    J. Choi and Amin Sayedi, (2019). Marketing Science, pp. 584-608.
  2. Exclusivity in Online Advertising"

    Sayedi, Amin, K. Jerath and M Baghaie, (2018). Marketing Science, pp. 970-986.
  3. Real-time Bidding in Online Display Advertising"

    Sayedi, Amin, (2018). Marketing Science, pp. 553-568.
  4. Expertise in Online Markets"

    Despotakis, S., I. Hafalir, R. Ravi and Amin Sayedi, (2017). Management Science, Vol 63(11), pp. 3895-3910.
  5. Strategic Compliments in Sales"

    Sayedi, A. & Shulman, J., (2017). Quantitative Marketing & Economics, Vol 15(1), pp. 57-84.
  6. Keyword Management Costs and `Broad Match’ in Sponsored Search Advertising"

    , (2016). Marketing Science, Vol 35(2), pp. 259-274.
  7. Game-theoretic Models of Information Overload in Social Networks"

    Borgs, C., Chayes, J., Karrer B., Meeder, B., Ravi, R., Reagans, R., & Sayedi, A., (2012). Seventh Workshop on Algorithms and Models for the Web Graph: WAW'10..
  8. A Near Pareto Optimal Auction with Budget Constraints"

    Hafalir, I.E., Ravi, R., & Sayedi, A., (2011). Games and Economic Behavior.
  9. We Know Who You Followed Last Summer: Inferring Social Link Creation Times in Twitter"

    Meeder, B., Karrer, B., Sayedi, A., Ravi, R., Borgs, C., & Chayes, J., (2011). Twentieth International World Wide Web Conference: WWW'11, pp. 517-526.
  10. Mechanism Design for Complexity-constrained Bidders"

    Kumar, R., Mahdian, M., & Sayedi, A., (2009). The Fifth Workshop on Internet and Network Economics: WINE'09, pp. 513-520.
  11. Minimizing Movement"

    Demaine, E.D., Hajiaghayi, M., Mahini, H., Sayedi, A., Oveisgharan, S., & Zadimoghaddam, M., (2009). Proceedings of the 18th Annual ACM-SIAM Symposium on Discrete Algorithms: SoDA'07 and ACM Transaction on Algorithms.
  12. Scheduling to Minimize Gaps and Power Consumption"

    Demaine, E.D., Mohammad, G., Hajiaghayi, M., Sayedi, A., & Zadimoghaddam, M., (2007). Proceedings of the 19th Annual ACM Symposium on Parallel Algorithms and Architectures: SPAA'07, pp. 46-54.
  13. Spanning Trees with Minimum Weighted Degrees"

    Ghodsi, M., Mahini, H., Mirjalali, K., Gharan, S.O., Sayedi, A.S., & Zadimoghaddam, M., (2007). Information Processing Letters, Vol 10(3), pp. 113-116.
  14. Trading off Mistakes and Don’t-know Predictions"

    Sayedi, A., Zadimoghaddam, M., & Blum, A.. Twenty-fourth Annual Conference on Neural Information Processing Systems: NIPS'10.

Ann Schlosser

  1. So Close I Can Almost Sense It: The Interplay Between Sensory Imagery and Psychological Distance"

    Elder, R., Schlosser, A., Poor, M. & Xu, l., (forthcoming). Journal of Consumer Research.
  2. Who’s Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions"

    Hamilton, R., Schlosser, A. & Chen, Y., (forthcoming). Journal of Marketing Research.
  3. Who’s Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions"

    Hamilton, R., Ann E. Schlosser and Y. Chen, (2017). Journal of Marketing Research, Vol 54(4), pp. 540-555.
  4. Helping Others or Oneself: How Direction of Social Comparison Affects Charitable Intentions"

    Schlosser, A. & Levy, E., (2016). Journal of Consumer Psychology, pp. 461-473.

    • Lead article
  5. The Ups and Downs of Visual Orientation: The Effect of Diagonals on Judgment"

    Schlosser, A., Rikhi, R. & Dagogo-Jack, S., (2016). Journal of Consumer Psychology, pp. 496-509.
  6. The Sweet Taste of Gratitude: Receiving Help From Others Increases Preferences for Sweets"

    Schlosser, A.E., (2015). Journal of Consumer Psychology.
  7. Converting Website Visitors into Buyers: How Website Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions"

    Schlosser, A.E., Barnett White, T., & Lloyd, S.M., (2006). Journal of Marketing.
  8. Can Including Pros and Cons Increase the Helpfulness and Persuasiveness of Online Reviews? The Interactive Effects of Ratings and Arguments"

    Schlosser, A.E., (2011). Journal of Consumer Psychology, Vol 21(3), pp. 226-239.
  9. The Effect of Computer-Mediated Communication on Conformity versus Nonconformity: An Impression Management Perspective"

    Schlosser, A.E., (2009). Journal of Consumer Psychology, pp. 374-388.
  10. The effect of perceived message choice on persuasion"

    Schlosser, A.E., & Shavitt, S., (2009). Journal of Consumer Psychology, Vol 19(3), pp. 290–301.
  11. Learning Through Virtual Product Experience: The Role of Imagery on True and False Memories"

    Schlosser, A.E., (2006). Journal of Consumer Research, pp. 377-383.
  12. Posting Versus Lurking: Communicating in a Multiple Audience Context"

    Schlosser, A.E., (2005). Journal of Consumer Research, pp. 260-265.
  13. Computers as situational cues: Implications for consumers’ product cognitions and attitudes"

    Schlosser, A.E., (2003). Journal of Consumer Psychology, Vol 13(1 and 2), pp. 103-112.
  14. Experiencing products in a virtual world: The role of goals and imagery in influencing attitudes versus intentions"

    Schlosser, A.E., (2003). Journal of Consumer Research, pp. 184-198.
  15. Locus of control, Web use, and consumer attitudes toward Internet regulation"

    Hoffman, D.L., Novak, T.P., & Schlosser, A.E., (2003). Journal of Public Policy in Marketing, pp. 41-57.
  16. Anticipated discussion and product judgments: Rehearsing what to say can affect your judgments"

    Schlosser, A.E., & Shavitt, S., (2002). Journal of Consumer Research, pp. 101-115.

Jeffrey D. Shulman

  1. Making Inclusive Product Design a Reality: How Company Culture and Research Bias Impact Investment"

    Shulman, J. and J. Gu, (forthcoming). Marketing Science.
  2. Editorial: Marketing’s Role in the Evolving Discipline of Product Management"

    Shulman, J., O. Toubia, and R. Saddler, (2023). Marketing Science, Vol 42(1), pp. 1-5.
  3. Product Diversion by Vertically Differentiated Firms"

    Smith, E. and J. Shulman, (2022). Production and Operations Management Journal, Vol 31(5), pp. 1928-1939.
  4. The Perils of Personalized Pricing with Network Effects"

    Hajehashemi, B., A. Sayedi, and J. Shulman, (2022). Marketing Science, Vol 41(3), pp. 477-500.
  5. Does it Pay to Shroud In-App Purchase Prices"

    Shulman, J., X. Geng., (2019). Information Systems Research, Vol 30(3), pp. 856-871.
  6. On the Profitability of Stacked Discounts: Identifying Revenue and Cost Effects of Discount Framing"

    Ertekin, N., J. Shulman, H. Chen, (2019). Marketing Science, Vol 38(2), pp. 317-342.
  7. Implications of Market Spillovers"

    Fazli, A., J. Shulman, (2018). Management Science, Vol 64(11), pp. 4996-5013.
  8. Strategic Information Transmission in Peer-to-Peer Lending Markets"

    Caldieraro, F., Z. Zhang, M. Cunha, J. Shulman, (2018). Journal of Marketing, Vol 82(2), pp. 42-63.
  9. The Effects of Autoscaling in Cloud Computing"

    Fazli, A., A. Sayedi, J. Shulman, (2018). Management Science, Vol 64(11), pp. 5149-5163.
  10. Strategic Compliments in Sales"

    Sayedi, A. & Shulman, J., (2017). Quantitative Marketing & Economics, Vol 15(1), pp. 57-84.
  11. Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence"

    Shulman, J., Cunha Jr., M., & Saint Clair, J., (2015). Marketing Science, Vol 34(4), pp. 590-605.
  12. How Costs and Heterogeneous Consumer Price Sensitivity Interact with Add-On Pricing"

    Geng, X. & Shulman, J., (2015). Production & Operations Management Journal, Vol 24(12), pp. 1870-1882.
  13. Product Diversion to a Direct Competitor"

    Shulman, J., (2014). Marketing Science, Vol 33(3), pp. 422-436.
  14. Add-On Pricing by Asymmetric Firms"

    Shulman, J., & Geng, X., (2013). Management Science, Vol 59(4), pp. 899-917.
  15. Assimilation and Contrast in Price Evaluations"

    Cunha Jr., M., & Shulman, J., (2011). Journal of Consumer Research, Vol 37(5), pp. 822-835.
  16. Managing Consumer Returns in a Competitive Environment"

    Shulman, J., Coughlan, A.T., & Savaskan, R. C., (2011). Management Science, Vol 57(2), pp. 347-362.
  17. Creating Superior Value by Managing the Marketing–Operations Management Interface"

    Coughlan, A.T., & Shulman, J., (2010). Kellogg on Marketing, pp. 393-408.
  18. Optimal Reverse Channel Structure for Consumer Product Returns"

    Shulman, J., Coughlan, A.T., & Savaskan, R. C., (2010). Marketing Science, Vol 29(6), pp. 1071-1085.
  19. Optimal Restocking Fees and Information Provision in an Integrated Supply-Demand Model of Product Returns"

    Shulman, J., Coughlan, A.T., & Savaskan, R. C., (2009). Manufacturing & Service Operations Management, Vol 11(4).
  20. Used Goods, Not Used Bads: Profitable Secondary Market Sales for a Durable Goods Channel"

    Shulman, J., & Coughlan, A.T., (2007). Quantitative Marketing and Economics, Vol 5(2), pp. 191-210.

Jeremiah Sullivan

  1. Exploring International Business Environments"

    Sullivan, J., (1999).
  2. The Functions of Corporate Web Pages"

    Sullivan, J., (1999). Journal of World Business.
  3. English as the Lingua Franca of Business in Asia"

    Kameda, N., & Sullivan, J., (1996). Multinational Business Review, Vol 4(1).

Francesca Valsesia

  1. You Should Try These Together: Combinatory Recommendations Signal Expertise and Improve Product Attitudes"

    D’Angelo, Jennifer and Francesca Valsesia, (2023). Journal of Marketing Research, Vol 60(1), pp. 155-169 (equal authorship).
  2. Let Me Show You What I Did versus What I Have: Sharing Experiential versus Material Purchases Alters Authenticity and Liking of Social Media Users"

    Valsesia, Francesca and Kristin Diehl, (2022). Journal of Consumer Research, Vol 49(3), pp. 76-89.
  3. Does Gender Matter? The Effect of Management Responses on Reviewing Behavior,"

    Proserpio, Davide, Isamar Troncoso, and Francesca Valsesia, (2021). Marketing Science, Vol 40(6), pp. 1199-2013.
  4. I Am Not Talking to You: Partitioning an Audience in an Attempt to Solve the Self-Promotion Dilemma,"

    Valsesia, Francesca, Joseph C. Nunes, and Andrea Ordanin, (2021). Organizational Behavior and Human Decision Processes, pp. 76-89.
  5. The Positive Effect of Not Following Others on Social Media"

    Valsesia, Francesca, Davide Proserpio, and Joseph C. Nunes, (2020). Journal of Marketing Research, Vol 57(6), pp. 1152-1168.
  6. Based on a True Story: Making People Believe the Unbelievable"

    Valsesia, Francesca, Kristin Diehl, and Joseph C. Nunes, (2017). Journal of Experimental Social Psychology, pp. 105-110.
  7. What Wins Awards is Not Always What I Buy: How Creative Control Affects Authenticity and Thus Recognition (But Not Liking)"

    Valsesia, Francesca, Joseph C. Nunes and Andrea Ordanini, (2016). Journal of Consumer Research, pp. 897-914.
  8. The Power of Repetition: Repetitive Lyrics in a Song Increase Processing Fluency and Drive Market Success"

    Nunes, Joseph C., Andrea Ordanini, and Francesca Valsesia, (2015). Journal of Consumer Psychology, pp. 187-199.

Russell Walker

  1. Activating the West Coast Groundfishery for Sustainable Economic Growth."

    Walker, R., Wasserman, A., Inamdar, N., (2018). Paper to Packard Foundation.
  2. From Big Data to Big Profits: Success with Data and Analytics"

    Walker, R., (2015).
  3. LinkingIN to Data Products."

    Walker, R., Davenport, T., (2015). The Wall Street Journal.
  4. Monetizing Big Data For Big Profits: It Takes More Than Algorithms."

    Walker, R., (2015). Forbes.
  5. The Increasing Importance of Operational Risk in Enterprise Risk Management."

    Walker, R., (2015). The Journal of Enterprise Risk Management, Vol 1(1).
  6. What Cuba’s New Wave of Entrepreneurs Need to Know."

    Walker, R., Bell, K., (2015). Fortune.
  7. Four Tips for Mitigating Risk of Cyber Crime."

    Walker, R., (2013). SAS Knowledge Exchange.
  8. Risk Management in Financial Services"

    Walker, R., (2013).
  9. Winning with Risk Management"

    Walker, R., (2013).
  10. Winning with Risk Management: Focus on Operational Risk."

    Walker, R., (2013). The European Financial Review.
  11. Fortune Favours the Well-Prepared."

    Walker, R., (2009). Financial Times.
  12. Partnerships in Training."

    Walker, R., (2006). Interfaces, Vol 36(4), pp. 359–370.

Kelly Breslin Wright

  1. You May Leverage Data, But Here’s How to Know You’re a Truly Data-Driven Organization"

    K Wright, (2022). LinkedIn.
  2. Entrepreneur: 5 Key Ingredients Every Company Needs in Their Strategic Narrative"

    K Wright, (2022). LinkedIn.
  3. 3 Traits Executives Need to Thrive"

    K Wright, (2022). LinkedIn.
  4. Entrepreneur: 5 Key Ingredients Every Company Needs in Their Strategic Narrative"

    K Wright, (2022). Entrepreneur.
  5. Seven Secrets to Scaling Success – From Zero to $1B"

    Wright, K., (2022). Linkedin.
  6. Create a Winning Company Culture"

    K Wright, (2021). LinkedIn.
  7. Best Practices to Achieve A Board Seat"

    K Wright, (2020). LinkedIn.
  8. Why Mission and Vision Really Do Matter"

    K Wright, (2019). Medium.

Richard Yalch

  1. Consumer Response to Polysemous Brand Slogans (forthcoming)"

    Dimofte, C.V., & Yalch, R.F., (2007). Journal of Consumer Research.
  2. The SMAART Scale: A Test of Individuals’ Automatic Access to Secondary Meanings in Polysemous Statements (forthcoming)"

    Dimofte, C.V., & Yalch, R.F., (2007). Journal of Consumer Psychology, Vol 17(1), pp. 49-58.
  3. Applying Social Cognition to Consumer Focused Strategy"

    Kardes, F.R., Herr, P.M., & Nantel, J., (2005), pp. 281-296.
  4. Online Consumer Psychology"

    Haugtvedt, C., & Machleit, K., (2005).

Hema Yoganarasimhan

  1. Search Personalization using Machine Learning"

    Yoganarasimhan, Hema, (2020). Management Science, pp. 1045-1070.
  2. Targeting and Privacy in Mobile Advertising"

    Rafieian, O., and Yoganarasimhan, Hema, (2020). Conditionally Accepted at Marketing Science.
  3. Identifying the Presence and Cause of Fashion Cycles in Data"

    Yoganarasimhan, H, (2017). Journal of Marketing Research, Vol 24(1), pp. 5-26.

    • Lead Article
  4. Estimation of Beauty Contest Auctions"

    Yoganarasimhan, H., (2016). Marketing Science, Vol 35(1), pp. 27-54.
  5. The Value of Reputation in an Online Freelance Marketplace"

    Yoganarasimhan , H., (2013). Marketing Science.

    • Winner, John D.C. Little Best Paper Award, 2013
  6. Cloak or Flaunt? The Fashion Dilemma"

    Yoganarasimhan , H., (2012). Marketing Science, Vol 31(1), pp. 74-95.

    • Winner, Frank M. Bass Outstanding Dissertation Award, 2012
    • Finalist, John D.C. Litte Best Paper Award, 2012
  7. Link to Success – How Blogs Build an Audience by Promoting Rivals"

    Mayzlin, D., & Yoganarasimhan, H., (2012). Management Science, Vol 58(9), pp. 1651-1668.
  8. Impact of social network structure on content propagation: A study using YouTube data"

    Yoganarasimhan , H., (2012). Quantitative Marketing and Economics, Vol 10(1), pp. 111-150.