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Faculty Directory

Francesca Valsesia
Office: 467
Phone: 206-543-3303

Curriculum vitae:

Foster School of Business
University of Washington
Box: 353226
Seattle, Washington 98195

Francesca Valsesia

Assistant Professor of Marketing
Evert McCabe Endowed Fellow


BS Bocconi University
MS Bocconi University
MS London School of Economics
PhD University of Southern California

Academic Expertise

consumer behavior
experiential consumption
impression management and signaling
social influence and wom
social media
strategic communication

Positions Held

At the University of Washington since 2018

Selected Publications

  1. The Positive Effect of Not Following Others on Social Media
    Journal Article:Valsesia, Francesca, Davide Proserpio, and Joseph C. Nunes, (forthcoming). Journal of Marketing Research,
  2. Based on a True Story: Making People Believe the Unbelievable
    Journal Article:Valsesia, F., Diehl, K., Nunes, J., (2017). Journal of Experimental Social Psychology, Vol. 71, pp. 105-110.
  3. What Wins Awards is Not Always What I Buy: How Creative Control Affects Authenticity and Thus Recognition (But Not Liking)
    Journal Article:Valsesia, F., Nunes, J., Ordanini, A., (2016). Journal of Consumer Research, Vol. 42(6), pp. 897-914.
  4. The Power of Repetition: Repetitive Lyrics in a Song Increase Processing Fluency and Drive Market Success
    Journal Article:Valsesia, F., Nunes, J., Ordanini, A., (2015). Journal of Consumer Psychology, Vol. 25(2), pp. 187-199.

Honors and Awards

AMA Sheth Foundation Doctoral Consortium Fellow, 2017
Society for Consumer Psychology Dissertation Proposal Competition, Winner, 2017
University of Southern California James S. Ford Fellow, 2016

Courses Taught

MKTG 301 - Marketing Concepts