Foster School of Business
University of Washington
Box: 353226
Seattle, Washington 98195
Francesca Valsesia
- Assistant Professor of Marketing Evert McCabe Endowed Fellow
Education
- BS Bocconi University
- MS Bocconi University
- MS London School of Economics
- PhD University of Southern California
- MS Bocconi University
Academic Expertise
- consumer behavior
- experiential consumption
- impression management and signaling
- social influence and wom
- social media
- strategic communication
Positions Held
- At the University of Washington since 2018
Selected Publications
- “The Positive Effect of Not Following Others on Social Media“Journal Article:Valsesia, Francesca, Davide Proserpio, and Joseph C. Nunes, (forthcoming). Journal of Marketing Research,
- “Based on a True Story: Making People Believe the Unbelievable“Journal Article:Valsesia, F., Diehl, K., Nunes, J., (2017). Journal of Experimental Social Psychology, Vol. 71, pp. 105-110.
- “What Wins Awards is Not Always What I Buy: How Creative Control Affects Authenticity and Thus Recognition (But Not Liking)“Journal Article:Valsesia, F., Nunes, J., Ordanini, A., (2016). Journal of Consumer Research, Vol. 42(6), pp. 897-914.
- “The Power of Repetition: Repetitive Lyrics in a Song Increase Processing Fluency and Drive Market Success“Journal Article:Valsesia, F., Nunes, J., Ordanini, A., (2015). Journal of Consumer Psychology, Vol. 25(2), pp. 187-199.
Honors and Awards
- AMA Sheth Foundation Doctoral Consortium Fellow, 2017
- Society for Consumer Psychology Dissertation Proposal Competition, Winner, 2017
- University of Southern California James S. Ford Fellow, 2016
Courses Taught
- MKTG 301 - Marketing Concepts