UW Foster School of Business offers five different MBA degree programs: Full-time MBA, Evening MBA, Technology Management MBA (TMMBA), Executive MBA (EMBA) and Hybrid MBA. Students who choose the part-time TMMBA and EMBA programs will find a preset curriculum designed to enhance leadership and strategic thinking skills. Full-time and Evening MBA students take an integrated core during their first year and then choose from a wide variety of electives thereafter. Learn more about the overall curriculum of the Full-time MBAÂ and Evening MBA programs on their websites.
To learn more about marketing as a career path, visit the career path page on the MBA Career Management page. Below you can learn more about the marketing and international business core curriculum and elective courses for the Full-time and Evening MBA Programs. All courses are subject to change.
All Full-time and Evening MBA students are required to take this course.
BA 500 Marketing Strategy (4 credits)
Covers market definition, customer analysis, competitive analysis and marketing planning.
While the Full-Time and Evening MBA programs do not include minors or tracks, students are able to focus their degree by taking electives. Several of these electives have been grouped together in specializations–one in Marketing Analytics and one in Product Marketing. Students who complete all courses within a specialization will not earn a certificate, but can list the specialization on their resume to reflect acquired skills and confidence in these areas.
MKTG 505Â Advanced Marketing Strategy (4)
MKTG 511Â Business-to-Business Marketing (4)
MKTG 515Â Pricing Strategies and Tactics (4)**
MKTG 552Â Consumer Marketing and Brand Strategy (4)*
MKTG 554Â Strategic Product Management (4)*
MKTG 556Â Advertising and Promotions (4)*
MKTG/ENTRE 555Â Entrepreneurial Marketing (4)
MKTG 560Â Consumer Insights (4)*
MKTG 562Â Customer Analytics (4)**
MKTG 564Â Analytics for Marketing Decisions (4)**
MKTG 566Â Digital Marketing Analytics (4)**
IBUS 545Â Cases in Sustainability (4)
IBUS 570Â International Study Tour (2)
Study Tours organized by the Global Business Center
*Part of the Product Marketing Specialization
**Part of the Marketing Analytics Specialization
Special Topic Courses (2/4, max 12)
Digital Systems and Strategies (4)
Finding Your Voice (2)Â
Go-to-Market Strategy (2)
Influencer Marketing (4)
Ted Talks (2)