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Faculty Research Briefs

New Research: Better than Cigarette Bans

UW Foster research reveals that a menthol cigarette tax would be more effective than banning sales statewide

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September 6, 2023

Make Smarter Resolutions

Nidhi Agrawal offers a few simple, proven tips for setting—and achieving—your goals in 2023

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December 31, 2022

Influencer Peddling

Research by Robert Palmatier pinpoints the dos and don’ts of effective influencer marketing

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October 20, 2022

Unhealthy Sales

When retailers remove public health hazards from their shelves, overall sales suffer

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April 2, 2022

Surgical Precision

Doctors should be specific when conveying the risk of treatment complications

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January 30, 2022

Praise v. Shame

Offering praise is the best way to induce preventive behaviors in a pandemic

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April 12, 2021

Myopic Marketing

Equity compensation incentives induce short-sighted management by chief marketers

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March 10, 2021

Pans Prompt Pity

Negative company reviews, when deemed unfair, can spark consumer empathy

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February 17, 2021

Inquiry & Indulgence

Unsatisfied curiosity can lead to excess and extravagance

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February 2, 2021

Why We Upgrade

Decision to upgrade products is tied to self-improvement, self-esteem

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September 30, 2019

More faculty research on the magazine