UW Foster research reveals that a menthol cigarette tax would be more effective than banning sales statewide
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Nidhi Agrawal offers a few simple, proven tips for setting—and achieving—your goals in 2023
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Research by Robert Palmatier pinpoints the dos and don’ts of effective influencer marketing
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When retailers remove public health hazards from their shelves, overall sales suffer
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Doctors should be specific when conveying the risk of treatment complications
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Offering praise is the best way to induce preventive behaviors in a pandemic
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Equity compensation incentives induce short-sighted management by chief marketers
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