Box: 353226
The Internet has the illusion of familiarity; that it is like a billboard ad or a mail-order catalog. Consequently, the temptation to apply traditional marketing strategies to the Internet is strong. Yet, in doing so, there is the risk that the Internet’s more unique feature—and the opportunities and challenges they pose—will be ignored.
Featured Research
Who’s Driving this Conversation? Systematic Biases in the Content of Online Consumer Discussions
So Close I Can Almost Sense It: The Interplay between Sensory Imagery and Psychological Distance
Helping others or oneself: How direction of comparison affects prosocial behavior
The sweet taste of gratitude: Feeling grateful increases choice and consumption of sweets
Ann Schlosser
- Professor of Marketing Evert McCabe Endowed Fellow
Education
- PhD University of Illinois (1997)
- MA University of Illinois (1995)
- BA Carleton College (1991)
Academic Expertise
- advertising
- consumer behavior
- consumer segmentation
- digital marketing
- e-commerce
- marketing research
- social media
Current Research
- Consumer control and choice in online environments, How social situations and communication modality influence consumption decisions and experiences, How person-and-machine interactivity impact attitude strength and valence, Internet policy
Positions Held
- At the University of Washington since 2000
- Assistant Professor at Vanderbilt University, 1998-2000
- Visiting Scholar at the Interval Research Corporation in Palo Alto, 1999
- Research Associate in the Technology Research Group of the National Center for Supercomputing Applications, 1997-1998
Selected Publications
- “Who’s Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions“Journal Article:Hamilton, R., Schlosser, A. & Chen, Y., (forthcoming). Journal of Marketing Research,
- “So Close I Can Almost Sense It: The Interplay Between Sensory Imagery and Psychological Distance“Journal Article:Elder, R., Schlosser, A., Poor, M. & Xu, l., (forthcoming). Journal of Consumer Research,
- “Who’s Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions“Journal Article:Hamilton, R., Ann E. Schlosser and Y. Chen, (2017). Journal of Marketing Research, Vol. 54(4), pp. 540-555.
- “The Ups and Downs of Visual Orientation: The Effect of Diagonals on Judgment“Journal Article:Schlosser, A., Rikhi, R. & Dagogo-Jack, S., (2016). Journal of Consumer Psychology, pp. 496-509.
- “Helping Others or Oneself: How Direction of Social Comparison Affects Charitable Intentions“Journal Article:Schlosser, A. & Levy, E., (2016). Journal of Consumer Psychology, Vol. 26, pp. 461-473.
- Lead article
- “The Sweet Taste of Gratitude: Receiving Help From Others Increases Preferences for Sweets“Journal Article:Schlosser, A.E., (2015). Journal of Consumer Psychology,
- “Can Including Pros and Cons Increase the Helpfulness and Persuasiveness of Online Reviews? The Interactive Effects of Ratings and Arguments“Journal Article:Schlosser, A.E., (2011). Journal of Consumer Psychology, Vol. 21(3), pp. 226-239.
- “The Effect of Computer-Mediated Communication on Conformity versus Nonconformity: An Impression Management Perspective“Journal Article:Schlosser, A.E., (2009). Journal of Consumer Psychology, Vol. 19, pp. 374-388.
- “The effect of perceived message choice on persuasion“Journal Article:Schlosser, A.E., & Shavitt, S., (2009). Journal of Consumer Psychology, Vol. 19(3), pp. 290–301.
- “Converting Website Visitors into Buyers: How Website Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions“Journal Article:Schlosser, A.E., Barnett White, T., & Lloyd, S.M., (2006). Journal of Marketing, Vol. 70,
- “Learning Through Virtual Product Experience: The Role of Imagery on True and False Memories“Journal Article:Schlosser, A.E., (2006). Journal of Consumer Research, Vol. 33, pp. 377-383.
- “Posting Versus Lurking: Communicating in a Multiple Audience Context“Journal Article:Schlosser, A.E., (2005). Journal of Consumer Research, Vol. 32, pp. 260-265.
- “Computers as situational cues: Implications for consumers’ product cognitions and attitudes“Journal Article:Schlosser, A.E., (2003). Journal of Consumer Psychology, Vol. 13(1 and 2), pp. 103-112.
- “Locus of control, Web use, and consumer attitudes toward Internet regulation“Journal Article:Hoffman, D.L., Novak, T.P., & Schlosser, A.E., (2003). Journal of Public Policy in Marketing, Vol. 22, pp. 41-57.
- “Experiencing products in a virtual world: The role of goals and imagery in influencing attitudes versus intentions“Journal Article:Schlosser, A.E., (2003). Journal of Consumer Research, Vol. 30, pp. 184-198.
- “Anticipated discussion and product judgments: Rehearsing what to say can affect your judgments“Journal Article:Schlosser, A.E., & Shavitt, S., (2002). Journal of Consumer Research, Vol. 29, pp. 101-115.
Consulting
- Allstate, managing the company’s Intranet
- Buy.com, conducting online marketing research
- Kodak and Proctor & Gamble, managing the company’s Internet site
Honors and Awards
- Identified as one of the 50 most prolific scholars in marketing, 1982-2006
- Stellner Distinguished Scholar Award, University of Illinois, 2007
- Lex Gamble Family Award for Excellence in the Field of E-Commerce, 2006
- Finalist for Division 49 American Psychological Association Dissertation Award, 1998
- @d:tech Scholarship for individual contribution to understanding the influence of technology on advertising, communication, and marketing, 1997
- American Academy of Advertising Industry fellowship, 1996