Foster School of Business
University of Washington
Box: 353200
Seattle, WA 98195-3226
To ask how much survey nonresponse is acceptable is like asking how long is a piece of string. The answer, of course, is that it depends on the nature of the problem to which it is being applied.
Douglas MacLachlan
- Professor Emeritus of Marketing
Education
- PhD University of California, Berkeley (1971)
- MA University of California, Berkeley (1970)
- MBA University of California, Berkeley (1965)
- BA University of California, Berkeley (1963)
Current Research
- Customer response models, Data mining methods, Customer relationship management, Pricing models, Marketing metrics
Positions Held
- At the University of Washington since 1970
- Visiting scholar at INSEAD in Fontainebleau, France, 1982-1983
- Visiting professor at, Catholic University in Leuven, Belgium, 1991-1992
- Visiting professor at, Koc University in Istanbul, Turkey, 2001
- Visiting professor at, Vice president of marketing at Hartec Corporation, 1966-1970
Selected Publications
- “Estimating Willingness to Pay by Risk Adjustment Mechanism“Journal Article:Park, J.H., MacLachlan, D.L., (2013). Applied Economics, Vol. 45(1), pp. 37-46.
- “Improving Response Modeling Based on Clustering, Undersampling, and Ensemble“Journal Article:Kang, P., Cho, S., & MacLachlan, D.L., (2012). Expert Systems with Applications, Vol. 29(8), pp. 6738-6753.
- “New Venture Performance in China, Japan and US: The Impact of Formalization and Market Information“Journal Article:Kawakami, T., MacLachlan, D.L., Stringfellow, A., (2012). Journal of Product Innovation Management, Vol. 29(2), pp. 275-287.
- “New-Product Pricing Strategy under Customer Asymmetric Anchoring“Journal Article:Park, J.H., MacLachlan, D.L., & Love, E.A., (2011). International Journal of Research in Marketing, Vol. 28, pp. 309-318.
- “An Analysis of the US Decking Materials Market: Perceptual Mapping Approach“Journal Article:Ganguly, I., Eastin, I., MacLachlan, D.L., (2011). Canadian Journal of Forest Research, Vol. 4, pp. 668-669.
- “Social Competency and New Product Development Performance“Journal Article:Mu, J., Zhang, G., & MacLachlan, D.L., (2011). IEEE Transactions on Engineering Management, Vol. 58(2), pp. 363-376.
- “Semi-Supervised Response Modeling“Journal Article:Lee, H., Shin, H., Hwang, S., & MacLachlan, D.L., (2010). Journal of Interactive Marketing,
- “Absorptive and Disseminative Capacity: Knowledge Transfer in Intra-organization Networks“Journal Article:Mu, J., Tang, F., & MacLachlan, D.L.,, (2010). Expert Systems with Applications, Vol. 3(1), pp. 31-38.
- “Effect of Risk Management Strategy on NPD Performance“Journal Article:Mu, J., Peng, G., & MacLachlan, D.L., (2009). Technovation, Vol. 29, pp. 170-180.
- “A customer-based view of multi-channel Service“Journal Article:Cassab, H., MacLachlan, D.L., (2009). Journal of Service Management, Vol. 20(1), pp. 52-75.
- “Implication of Network Size and Structure on Organizations’ Knowledge Transfer“Journal Article:Tang, F., Mu, J., & MacLachlan, D.L., (2008). Expert Systems with Applications, Vol. 35(1), pp. 1109-1114.
- “Estimating Willingness to Pay with Exaggeration Bias Corrected Contingent Valuation Method“Journal Article:Park, J.H., & MacLachlan, D., (2008). Marketing Science, Vol. 27(4), pp. 691-698.
- “Interaction Fluency: A Customer Performance Measure of Multichannel Service“Journal Article:Cassab, H., & MacLachlan, D.L., (2006). International Journal of Productivity and Performance Management, Vol. 55(7), pp. 555-568.
- “Response Models Based on Bagging Neural Networks“Journal Article:Ha, K., Cho, S., & MacLachlan, D.L., (2005). Journal of Interactive Marketing, Vol. 19(1), pp. 17-31.
- “Ad Skepticism: The Consequences of Disbelief“Journal Article:Obermiller, C., Spangenberg, E., & MacLachlan, D.L., (2005). Journal of Advertising, Vol. 34(3), pp. 7-18.
- “Responsive and Proactive Market Orientation and New-Product Success“Journal Article:Narver, J.C., Slater, S.F., MacLachlan, D.L., (2004). Journal of Product Innovation Management, Vol. 21, pp. 334-347.
- “Using Latent Class Models to Improve Marketing Decision Making: A Segmentation Illustration“Journal Article:Mulhern, M., & MacLachlan, D.L., (2003). Canadian Journal of Marketing Research, pp. 25-30.
- “Fax Surveys: Return Patterns and Comparison with Mail Surveys,” with J. Dickson“Journal Article:Dickson, J.P., & MacLachlan, D.L., (1996). Journal of Marketing Research, Vol. 33, pp. 108-113.
- “Application of a Multi-Generational Diffusion Model to Milk Container Technology“Journal Article:Speece, M.W., & MacLachlan, D.L., (1995). Technological Forecasting and Social Change, Vol. 49(3), pp. 281-295.
- “Ecological Validation of Alternative Customer-Based Brand Strength Measures“Journal Article:Francois, P., & MacLachlan, D.L., (1995). International Journal of Research in Marketing, Vol. 12(4), pp. 321-332.
- “A Flexible Strategy for Reducing and Analyzing Ordered Choice Data“Journal Article:Moinpour, R., MacLachlan, D.L., & Wiley, J., (1994). Multivariate Behavioral Research,
- “Process Tracing of Emotional Responses to TV Ads: Revisiting the Warmth Monitor“Journal Article:Vanden Abeele, P., & MacLachlan, D.L., (1994). Journal of Consumer Research, Vol. 21, pp. 226-232.
- “Time Changes in Perception: A Longitudinal Application of Multidimensional Scaling“Journal Article:Moinpour, R., McCullough, J.M., & MacLachlan, D.L., (1976). Journal of Marketing Research,
Consulting
- Expert witness in litigation, various companies
- Marketing research, various companies
Honors and Awards
- Marion B. Ingersoll Professor of Marketing, 2007-2012
- Dean's Citizenship Award, 2003
- Andrew V. Smith Faculty Development Award, 2001
- Simpson Timber Faculty Scholar, 1992-1994
- Ford Motor Company Professor, 1989-1990
- Nordstrom Professor of Retail Marketing, 1988-1989
Academic Service
- Faculty Director - International Alliances, 2003-2006
- Associate Dean for Academic Programs, 1995-1999
- Chairman of the Department of Marketing and International Business, 1978-82, 1983-86, 1993-94, & 2006-2012
- Executive Direct, Center for International Business Education and Research (CIBER), 1995-1999
Courses Taught
- Marketing Research
- Database Marketing and Decision Models
- Advanced Marketing Management
- Marketing Research Topics: Analysis of Multivariate Marketing Data, Data Mining