Shirsho Biswas
- Assistant Professor of Marketing
Education
- PhD University of Chicago (2020)
- MBA Indian Institute of Management, Calcutta (2013)
- BE Birla Institute of Technology & Science (2011)
Academic Expertise
- advertising
- marketing strategy
- pricing strategies
Current Research
- Advertising, Promotions and Multichannel Marketing
Positions Held
- Distinguished Faculty Fellow, Foster Customer Analytics Center
- Assistant Professor of Marketing At the University of Washington
Selected Publications
- “How do U.S. households change their expenditure patterns in response to income or wealth shocks? Insights from NielsenIQ Data“Journal Article:Biswas, S., Chintagunta, P. and Dhar, S., (2025). Quantitative Marketing and Economics,
- “Frontiers: The Persuasive Effect of Fox News: Non-Compliance with Social Distancing During the Covid-19 Pandemic“Journal Article:Simonov, A., Sacher, S., Dube, JP., Biswas, S., (2022). Marketing Science,
Working Papers
- – Biswas, S., “Investigating the Effects of Including Discount
- Information in Advertising”
- – Biswas, S., Yoganarasimhan, H. and Zhang, H., “Channel Choice and Customer Value”