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Faculty Directory

Shirsho Biswas

Curriculum vitae:

Foster School of Business
University of Washington
Box: 353226
Seattle, WA 98195

Shirsho Biswas

Assistant Professor of Marketing


PhD University of Chicago (2020)
MBA Indian Institute of Management, Calcutta (2013)
BE Birla Institute of Technology & Science (2011)

Academic Expertise

digital marketing
pricing strategies

Current Research

Advertising, media consumption, consumer budget allocations

Positions Held

Distinguished Faculty Fellow, Foster Customer Analytics Center
Assistant Professor of Marketing At the University of Washington since June 2020

Selected Publications

  1. The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic
    Journal Article:Simonov, A., Sacher, S., Dubé, J.P. and Biswas, S., (2022). Marketing Science, Vol. 41(2), pp. 230-242.

Working Papers

– Biswas, S., “Investigating the Effects of Including Discount
Information in Advertising”
– Biswas, S., Chintagunta, P. and Dhar, S., “Economic Factors and
Consumer Budget Allocations”