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Faculty Directory

Shirsho Biswas

Curriculum vitae:

Foster School of Business
University of Washington
Box: 353226
Seattle, WA 98195

Shirsho Biswas

Assistant Professor of Marketing


PhD University of Chicago (2020)
MBA Indian Institute of Management, Calcutta (2013)
BE Birla Institute of Technology & Science (2011)

Academic Expertise

digital marketing
pricing strategies

Current Research

Advertising, media consumption, consumer budget allocations

Positions Held

At the University of Washington since June 2020

Working Papers

– Biswas, S., “Investigating the Effects of Including Discount
Information in Advertising”
– Biswas, S., Chintagunta, P. and Dhar, S., “Economic Factors and
Consumer Budget Allocations”
– Simonov, A., Sacher, S., Dube, J.P. and Biswas, S., “The Persuasive
Effect of Fox News: Non-Compliance with Social Distancing during the
Covid-19 Pandemic”