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Faculty Directory

Shirsho Biswas

Assistant Professor of Marketing

Education

PhD University of Chicago (2020)
MBA Indian Institute of Management, Calcutta (2013)
BE Birla Institute of Technology & Science (2011)

Academic Expertise

advertising
marketing strategy
pricing strategies

Current Research

Advertising, Promotions and Multichannel Marketing

Positions Held

Distinguished Faculty Fellow, Foster Customer Analytics Center
Assistant Professor of Marketing At the University of Washington

Selected Publications

  1. How do U.S. households change their expenditure patterns in response to income or wealth shocks? Insights from NielsenIQ Data
    Journal Article:Biswas, S., Chintagunta, P. and Dhar, S., (2025). Quantitative Marketing and Economics,
  2. Frontiers: The Persuasive Effect of Fox News: Non-Compliance with Social Distancing During the Covid-19 Pandemic
    Journal Article:Simonov, A., Sacher, S., Dube, JP., Biswas, S., (2022). Marketing Science,

Working Papers

– Biswas, S., “Investigating the Effects of Including Discount
Information in Advertising”
– Biswas, S., Yoganarasimhan, H. and Zhang, H., “Channel Choice and Customer Value”