Email: shirsho(at)uw.edu
Foster School of Business
University of Washington
Box: 353226
Seattle, WA 98195
Shirsho Biswas
- Assistant Professor of Marketing
Education
- PhD University of Chicago (2020)
- MBA Indian Institute of Management, Calcutta (2013)
- BE Birla Institute of Technology & Science (2011)
Academic Expertise
- advertising
- digital marketing
- pricing strategies
Current Research
- Advertising, media consumption, consumer budget allocations
Positions Held
- Distinguished Faculty Fellow, Foster Customer Analytics Center
- Assistant Professor of Marketing At the University of Washington since June 2020
Selected Publications
- “ The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic“Journal Article:Simonov, A., Sacher, S., Dubé, J.P. and Biswas, S., (2022). Marketing Science, Vol. 41(2), pp. 230-242.
Working Papers
- – Biswas, S., “Investigating the Effects of Including Discount
- Information in Advertising”
- – Biswas, S., Chintagunta, P. and Dhar, S., “Economic Factors and
- Consumer Budget Allocations”