Foster School of Business
University of Washington
Box: 353226
Seattle, WA 98195-3226
Jeffrey D. Shulman
- Professor of Marketing Marion B. Ingersoll Professor
- Founding Director of The Product Management Center
Education
- PhD Northwestern University (2006)
- MS Northwestern University (2004)
- BA Northwestern University (2001)
Academic Expertise
- inclusion in marketing
- pricing strategies
- product management
- urban economic development
Current Research
- Inclusive Product Design, Strategic Implications of AI, and Pricing
Positions Held
- At the University of Washington since 2006
- Adjunct Lecturer, Northwestern University, 2004-2005
Selected Publications
- “Making Inclusive Product Design a Reality: How Company Culture and Research Bias Impact Investment“Journal Article:Shulman, J. and J. Gu, (forthcoming). Marketing Science,
- “Editorial: Marketing’s Role in the Evolving Discipline of Product Management“Journal Article:Shulman, J., O. Toubia, and R. Saddler, (2023). Marketing Science, Vol. 42(1), pp. 1-5.
- “Product Diversion by Vertically Differentiated Firms“Journal Article:Smith, E. and J. Shulman, (2022). Production and Operations Management Journal, Vol. 31(5), pp. 1928-1939.
- “The Perils of Personalized Pricing with Network Effects“Journal Article:Hajehashemi, B., A. Sayedi, and J. Shulman, (2022). Marketing Science, Vol. 41(3), pp. 477-500.
- “Does it Pay to Shroud In-App Purchase Prices“Journal Article:Shulman, J., X. Geng., (2019). Information Systems Research, Vol. 30(3), pp. 856-871.
- “On the Profitability of Stacked Discounts: Identifying Revenue and Cost Effects of Discount Framing“Journal Article:Ertekin, N., J. Shulman, H. Chen, (2019). Marketing Science, Vol. 38(2), pp. 317-342.
- “Strategic Information Transmission in Peer-to-Peer Lending Markets“Journal Article:Caldieraro, F., Z. Zhang, M. Cunha, J. Shulman, (2018). Journal of Marketing, Vol. 82(2), pp. 42-63.
- “Implications of Market Spillovers“Journal Article:Fazli, A., J. Shulman, (2018). Management Science, Vol. 64(11), pp. 4996-5013.
- “The Effects of Autoscaling in Cloud Computing“Journal Article:Fazli, A., A. Sayedi, J. Shulman, (2018). Management Science, Vol. 64(11), pp. 5149-5163.
- “Strategic Compliments in Sales“Journal Article:Sayedi, A. & Shulman, J., (2017). Quantitative Marketing & Economics, Vol. 15(1), pp. 57-84.
- “How Costs and Heterogeneous Consumer Price Sensitivity Interact with Add-On Pricing“Journal Article:Geng, X. & Shulman, J., (2015). Production & Operations Management Journal, Vol. 24(12), pp. 1870-1882.
- “Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence“Journal Article:Shulman, J., Cunha Jr., M., & Saint Clair, J., (2015). Marketing Science, Vol. 34(4), pp. 590-605.
- “Product Diversion to a Direct Competitor“Journal Article:Shulman, J., (2014). Marketing Science, Vol. 33(3), pp. 422-436.
- “Add-On Pricing by Asymmetric Firms“Journal Article:Shulman, J., & Geng, X., (2013). Management Science, Vol. 59(4), pp. 899-917.
- “Assimilation and Contrast in Price Evaluations“Journal Article:Cunha Jr., M., & Shulman, J., (2011). Journal of Consumer Research, Vol. 37(5), pp. 822-835.
- “Managing Consumer Returns in a Competitive Environment“Journal Article:Shulman, J., Coughlan, A.T., & Savaskan, R. C., (2011). Management Science, Vol. 57(2), pp. 347-362.
- “Creating Superior Value by Managing the Marketing–Operations Management Interface“Book:Coughlan, A.T., & Shulman, J., (2010). Kellogg on Marketing, John Wiley & Sons, Inc pp. 393-408.
- “Optimal Reverse Channel Structure for Consumer Product Returns“Journal Article:Shulman, J., Coughlan, A.T., & Savaskan, R. C., (2010). Marketing Science, Vol. 29(6), pp. 1071-1085.
- “Optimal Restocking Fees and Information Provision in an Integrated Supply-Demand Model of Product Returns“Journal Article:Shulman, J., Coughlan, A.T., & Savaskan, R. C., (2009). Manufacturing & Service Operations Management, Vol. 11(4),
- “Used Goods, Not Used Bads: Profitable Secondary Market Sales for a Durable Goods Channel“Journal Article:Shulman, J., & Coughlan, A.T., (2007). Quantitative Marketing and Economics, Vol. 5(2), pp. 191-210.
Honors and Awards
- Undergraduate Faculty of the Year for Marketing and International Business, 2012
- Distinguished Service Award, Management Science, 2011, 2012, 2013, & 2014
- Dean's Junior Faculty Research Award, 2010
- Meritorious Service Award, Management Science, 2010
- Undergraduate Professor of the Quarter for Marketing for Winter, 2007, & 2008
- AMA-Sheth Foundation Doctoral Consortium Fellow, Texas A&M University, College Station, TX, 2004
Academic Service
- Associate Editor, Management Science, 2019-present
- Senior Editor, Production and Operations Management Journal, 2013-present
- Editorial Review Board, Marketing Science, 2011-present
- Chair of the Marketing and Operations Track, M&SOM Conference, 2014