The award-winning faculty at the University of Washington Foster School of Business continues to shape the field of marketing through cutting edge research. Recent publications in top-tier journals include independent work, collaborations among the faculty, and collaborations with doctoral students in the prestigious PhD program.
2025
Zikun Ye, Hema Yoganarasimhan, and Yufeng Zheng, (2025), “LOLA: LLM-Assisted Online Learning Algorithm for Content Experiments,” Marketing Science
Zikun Ye, Zhiqi Zhang, Dennis Zhang, Heng Zhang, Renyu (Philip) Zhang, (2025), “Deep-Learning-Based Causal Inference for Large-Scale Combinatorial Experiments: Theory and Empirical Evidence” Management Science, forthcoming
Biswas, S., Chintagunta, P. and Dhar, S., (2025),”How do U.S. households change their expenditure patterns in response to income or wealth shocks? Insights from NielsenIQ Data”, Quantitative Marketing and Economics
2024
Pandey, Arpita, Sanjeev Tripathi, & Shailendra Pratap Jain, (2024), “First Amongst Equals? A Study on How Dynamic Ranks Influence Consumer Perceptions,” Journal of Marketing Research.
Abhishek Borah and Oliver J. Rutz, (2024), “Enhanced Sales Forecasting Model Using Textual Search Data: Fusing Dynamics with Big Data,” International Journal of Research in Marketing, forthcoming
Xin Chen, Niao He, Yifan Hu, Zikun Ye, (2024), “Efficient Algorithms for a Class of Stochastic Hidden Convex Optimization and Its Applications in Network Revenue Management,” Operations Research
2023
Garrett P. Sonnier, Oliver J. Rutz and Adrian Ward (2023), “Estimating the Effect of Brand Beliefs on Brand Evaluations When Beliefs are Measured with Error,” International Journal of Research in Marketing, 40(3), 552-569
Zikun Ye, Dennis J. Zhang, Heng Zhang, Renyu Zhang, Xin Chen, Zhiwei Xu, (2022), “Cold Start to Improve Market Thickness on Online Advertising Platforms: Data-Driven Algorithms and Field Experiments,” Management Science
2022
Simonov, A., Sacher, S., Dube, JP., Biswas, S., (2022), “Frontiers: The Persuasive Effect of Fox News: Non-Compliance with Social Distancing During the Covid-19 Pandemic,” Marketing Science.
2020
Achar, C., Nidhi Agrawal, and M. Hsieh (2020) “Fear of Detection and Efficacy of Prevention: Using Construal Level to Encourage Health Behaviors,” Journal of Marketing Research 57(3) pp 582-598.
Dunn, Lea H., K. White, and D. Dahl (2020) “A Little Piece of Me: When Mortality Reminders Lead to Giving to Others,” Journal of Consumer Research forthcoming
Allard, T., Lea H. Dunn and K. White, (2020) “When Undeserved Negative Reviews Yield Sympathetic Consumer Responses,” conditionally accepted at Journal of Marketing
Saint Clair, J. and Mark Forehand (2020), “The Many-Faced Consumer: The Effects of Inter Identity Competition and Association on Identity Prime Response,” Journal of Consumer Research 46 (6) pp 1011-1030.
Valsesia, Francesca, D. Proserpio, and J. Nunes (2020), “The Positive Effect of Not Following Others: How Influencers on Social Media Convey Autonomy to Signal Status,” Journal of Marketing Research, forthcoming.
Rafieian, O., and Hema Yoganarasimhan (2020) “Targeting and Privacy in Mobile Advertising,” Conditionally Accepted at Marketing Science.
Liu, Liu, Daria Dzyabura, and Natalie Mizik (2020), “Visual Listening In: Extracting Brand Image Portrayed on Social Media,” Marketing Science, 39 (4), 669-686
Yoganarasimhan, Hema (2020) “Search Personalization using Machine Learning,” Management Science 66(3), pp 1045–1070.
2019
Wiggin, K., M. Reimann, & Shailendra P. Jain, (2019) “Curiosity Tempts Indulgence,” Journal of Consumer Research 45(6) pp 1194-1212.
Liu, L., D. Dzyabura, and Natalie Mizik (2019) “Visual Listening In: Extracting Brand Image Portrayed on Social Media,” Marketing Science, forthcoming
Moorman, C., H. van Heerde, P. Moreau, and Robert W. Palmatier (2019) “Challenging the Boundaries of Marketing,” Journal of Marketing, 83(5) pp 1-4.
Bleier, A., C. Harmeling, and Robert W. Palmatier (2019) “Creating Effective Customer Online Experiences,” Journal of Marketing 83(2) pp 98-119.
Moorman, C., H. van Heerde, P. Moreau, and Robert W. Palmatier (2019) “JM as a Marketplace of Ideas,” Journal of Marketing, 83 (1) pp 1-7.
J. Choi and Amin Sayedi (2019) Learning in Online Advertising,” Marketing Science 38(4) pp. 584-608.
Ertekin, N., Jeffrey D. Shulman, A. Chen. (2019) “On the Profitability of Stacked Discounts: Identifying Revenue and Cost Effects of Discount Framing,” Marketing Science 38(2) 317-342.
2018
Dagogo-Jack, Sokiente and Mark Forehand, “Egocentric Improvement Evaluations: Change in the Self as an Anchor for Brand Improvement Judgments,” Journal of Marketing Research 55 (6), 934–950.
Mizik, Natalie and Dominique Hanssens, eds. (2018). Handbook of Marketing Analytics with Applications in Marketing, Public Policy, and Litigation. Elgar Publishing, March 2018
Sayedi, Amin (2018) “Real-time Bidding in Online Display Advertising,” Marketing Science 37(4) pp 553-568.
Sayedi, Amin, K. Jerath and M Baghaie (2018) “Exclusivity in Online Advertising,” Marketing Science 37 (6) pp 970-986.
Fazli, A., Amin Sayedi, Jeffrey D. Shulman (2018) “The Effects of Autoscaling in Cloud Computing,” Management Science 64(11) pp 5149-5163.
Fazli, A. and Jeffrey D. Shulman (2018) “Implications of Market Spillovers.” Management Science 64(11) pp 4996-5013.
Caldieraro, F., M. Cunha, Jeffrey D. Shulman, J. Zhang (2018) “Strategic Information Transmission in Peer-To-Peer Lending Markets,” Journal of Marketing 82(2) pp 42-63.
Wallace, Scott G. and J. Etkin (2018) “How Goal Specificity Shapes Motivation: A Reference Points Perspective,” Journal of Consumer Research,44(5) pp 1033-51.
2017
Harmeling, C., Robert W. Palmatier, E. Fang, and D. Wang (2017) “Group Marketing: Theory, Mechanisms, and Dynamics,” Journal of Marketing 81(4) pp 1-24.
Kozlenkova, I., Robert W. Palmatier, E. Fang, B. Xiao, and M. Huang, “Online Relationship Formation,” Journal of Marketing. 81(3) pp 21-40.
Martin, K., A. Borah, and Robert W. Palmatier, “Data Privacy: Effects on Customer and Firm Performance,” Journal of Marketing 81(1) pp 36-58.
Rutz, Oliver, G. Sonnier and M. Trusov (2017) “A New Method to Aid Copy Testing of Paid Search Text Advertisements,” Journal of Marketing Research 54(6) pp. 885-900.
Despotakis, S., I. Hafalir, R. Ravi and Amin Sayedi (2017) “Expertise in Online Markets,” Management Science 63(11) pp 3895-3910.
Elder, R. Ann E. Schlosser, M. Poor and L. Xu. “So Close I Can Almost Sense It: The Interplay Between Sensory Imagery and Psychological Distance,” Journal of Consumer Research, 44(4), pp 877–894.
Hamilton, R., Ann E. Schlosser and Y. Chen, “Who’s Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions,” Journal of Marketing Research 54(4), pp 540-555.
Yoganarasimhan, Hema (2017) “Identifying the Presence and Cause of Fashion Cycles in Data,” Journal of Marketing Research 54(1), pp 5–26.
2016
Han, D., A. Duhachek and Nidhi Agrawal (2016) “Coping and Construal Level Matching Drives Health Message Effectiveness via Response Efficacy or Self Efficacy Enhancement,” Journal of Consumer Research 43(3) pp 429-447.
Zhang, J., G. Watson, Robert W. Palmatier, and R. Dant (2016) “Dynamic Relationship Marketing,” Journal of Marketing 80(5) pp 53-75.
Fang, E., J. Lee, Robert W. Palmatier, and C. Guo (2016) “Understanding the Effects of Plural Marketing Structures on Alliance Performance,” Journal of Marketing Research, 53(4) pp 628-645.
Fang, E., J. Lee, Robert W. Palmatier, and S. Han (2016) “If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches,” Journal of Marketing Research, 53(3) pp319-37.
Kothari, S.P., Natalie Mizik, Sugata Roychowdhury (2016), “Managing for the Moment: Role of Real Activity Manipulation versus Accruals in SEO Over-Valuation,” The Accounting Review, 91 (2), 559-586.
Amaldoss, W., K. Jerath and Amin Sayedi (2016) “Keyword Management Costs and `Broad Match’ in Sponsored Search Advertising,” Marketing Science 35(2) pp 259-274.
Valsesia, Francesca, J. Nunes and A. Ordanini (2016), “What Wins Awards is Not Always What I Buy: How Creative Control Affects Authenticity and Thus Recognition (But Not Liking),” Journal of Consumer Research 42(6), pp 897-914.
Yoganarasimhan, Hema. (2016), “Estimation of Beauty Contest Auctions,” Marketing Science 35(1), pp 27–54.
2015
Cunha, M., Mark Forehand and J. Angle (2015) “Riding Coattails: When Co-branding Helps versus Hurts Less Known Brands,” Journal of Consumer Research 41(5) pp 1267- 1283.
Harmeling, C., Robert W. Palmatier, M. Houston, M. Arnold, and S. Samaha, (2015), “Transformational Relationship Events,” Journal of Marketing 79(5) pp 39-62.
Fang, E., H. Minxue, X. Li, and Robert W. Palmatier, (2015), “Effects of Incentivizing New and Existing Buyers and Sellers on Advertising Revenue in Business-to-Business Online Platforms,” Journal of Marketing Research 52 (3) pp 407-22.
A. Aravindakshan, O. Rubel and Oliver J. Rutz (2015), “Managing Blood Donations by Marketing,” Marketing Science 34(2) pp 269-280.
Shulman, Jeffrey D., M. Cunha, J. Saint Clair (2015) “Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence,” Marketing Science 34(4) pp 590-605.