Facebook Skip to main content

Faculty Directory

Lea Dunn

Assistant Professor of Marketing


PhD The University of British Columbia (2014)
BA Reed College (2007)

Academic Expertise

brand management
business to consumer marketing
consumer behavior
consumer segmentation
social media

Current Research

Brand Attachment, Consumer-Brand Relationships, Consumer Complaining Behavior, Social Influence

Selected Publications

  1. When Undeserved Negative Reviews Yield Sympathetic Consumer Responses
    Journal Article:Allard, T., Lea H. Dunn and K. White, (2020). Journal of Marketing,
  2. A Little Piece of Me: When Mortality Reminders Lead to Giving to Others
    Journal Article:Dunn, Lea H., K. White, and D. Dahl, (forthcoming). Journal of Consumer Research,
  3. The Impact of Fear on Emotional Brand Attachment
    Journal Article:Dunn, L., & Hoegg J., (2014). Journal of Consumer Research, Vol. 41(1), pp. 152-168.
  4. Self-Threat and Product Failure: How Internal Attributions of Blame Affect Consumer Complaining Behavior
    Journal Article:Dunn, L., & Dahl D. W., (2012). Journal of Marketing Research, Vol. 48(5), pp. 670-681.