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Faculty Directory

Lea Dunn
Phone: 206-543-7223

LinkedIn Profile:
Curriculum vitae:

Foster School of Business
University of Washington
Box: 353200
Seattle, WA 98195-3200

Lea Dunn

Assistant Professor of Marketing


PhD The University of British Columbia (2014)
BA Reed College (2007)

Academic Expertise

brand management
business to consumer marketing
consumer behavior
consumer segmentation
social media

Current Research

Brand Attachment, Consumer-Brand Relationships, Consumer Complaining Behavior, Social Influence

Selected Publications

  1. A Little Piece of Me: When Mortality Reminders Lead to Giving to Others
    Journal Article:Dunn, Lea H., K. White, and D. Dahl, (forthcoming). Journal of Consumer Research,
  2. When Undeserved Negative Reviews Yield Sympathetic Consumer Responses
    Journal Article:Allard, T., Lea H. Dunn and K. White, (2020). Journal of Marketing,
  3. The Impact of Fear on Emotional Brand Attachment
    Journal Article:Dunn, L., & Hoegg J., (2014). Journal of Consumer Research, Vol. 41(1), pp. 152-168.
  4. Self-Threat and Product Failure: How Internal Attributions of Blame Affect Consumer Complaining Behavior
    Journal Article:Dunn, L., & Dahl D. W., (2012). Journal of Marketing Research, Vol. 48(5), pp. 670-681.