Phone: 206-543-7223
Email: leadunn(at)uw.edu
Foster School of Business
University of Washington
Box: 353200
Seattle, WA 98195-3200
Lea Dunn
- Assistant Professor of Marketing
Education
- PhD The University of British Columbia (2014)
- BA Reed College (2007)
Academic Expertise
- advertising
- brand management
- business to consumer marketing
- consumer behavior
- consumer segmentation
- social media
Current Research
- Brand Attachment, Consumer-Brand Relationships, Consumer Complaining Behavior, Social Influence
Selected Publications
- “The Impact of Fear on Emotional Brand Attachment“Journal Article:Dunn, L., & Hoegg J., (2014). Journal of Consumer Research, Vol. 41(1), pp. 152-168.
- “Self-Threat and Product Failure: How Internal Attributions of Blame Affect Consumer Complaining Behavior“Journal Article:Dunn, L., & Dahl D. W., (2012). Journal of Marketing Research, Vol. 48(5), pp. 670-681.