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Writing for Executive Engagement

In Partnership with Lange International

Writing strategies to capture attention and drive impact

Are you flexing your writing style to resonate with your audience, or do your emails and other communications get lost in your recipient’s inbox? Learn to write to immediately capture attention, drive clarity with your reader, and deliver on any next steps and actions.

Upcoming course date

Wednesday, October 23, 2024, 12:30-3:00pm PT

Benefits of attending this online course

  • Ensure your communications cut through the noise and capture your recipient’s attention
  • Learn writing strategies to engage and drive action
  • Flex different communication styles to maintain interest with different audiences
  • Learn key tips on the most effective ways and times to send communications across multiple devices and scenarios

Writing for Executive Engagement content overview

In today’s world of constant communications, less is more, and the “so what” of emails must be clear to the audience. This workshop touches on common written communications to key stakeholders including program reviews, executive summaries, and emails requesting action. Participants will learn the “ABC’s” of writing for executive engagement to ensure that emails capture attention, are brief and clear, and are relevant to their organizations, executives and customers.

Business Communication Certificate

This course is offered on its own or as part of the Business Communication Certificate. Learn more.

Registration and Fees

Dates and fees Registration
Wednesday, October 23, 2024, 12:30-3:00pm PT
Register now

Deadline: October 16, 2024

Program fee includes instruction and learning materials. Payment must be made by credit card or UW budget transfer prior to the program. Discounts are not applicable to UW Executive Education online classes. It is strongly encouraged that you register early as space is limited. See cancellation policies.

Thomas Gruver is a Communications Consultant, Executive Coach and Workshop Facilitator who partners with executives and teams to deliver programs and communications that cut through the noise. Tom has deep discipline expertise in value proposition and product management, as well as marketing communications and storytelling at the executive level.
As a true believer in the axiom that communication is only as good as the message received, Tom believes that every great engagement is rooted in communications that are compelling, relevant, and useful.
With over 35 years in the tech industry as a marketing and communications professional, Tom has experience across the entire value chain (retail, distribution, manufacturing) in both hardware and software, and is obsessed with the customer, both internal and external.
He spent the last 23 years at Microsoft, working with a variety of product and marketing groups, with leaders and teams at all levels of the business. He has owned comms strategies for organizations, created training and guidance for the marketing profession, and traveled the world helping top executives deliver speeches that resonate and inspire.

Partnership with Lange International

Lange International transforms leaders into great communicators. Their primary goal is to ensure each client is confident and prepared to make the most of every communication moment.

They help clients improve the WHAT and HOW of communication. From content creation and story development to executive presence and event coaching, they are experts in guiding leaders to connect and compel.

Since 2003, they have delivered communication workshops, leadership programs, executive coaching, and keynotes around the globe.