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Curriculum and Faculty

The Minority Business Executive Program combines synchronous and asynchronous class sessions, discussions, exercises, and other interactive learning. Participants will gain knowledge, tools, and a valuable network to help them achieve their business goals. Some materials and reading assignments will be sent to participants prior to program start.

The program has given solid structure to my natural entrepreneur capabilities. I plan to apply the techniques and knowledge gained to my business.
Sponsored by Microsoft to attend MBEP

Impactful Communications
Poor or miscommunication in a workplace can often lead to frustration and a loss of productivity. In order to be a better communicator, it is important to first understand your own style and know what your tendencies might be. During this session, you will become more aware of your communication style, and learn some techniques to identify the styles of others. With this understanding, you will be able to craft and adjust your style to communicate more effectively.

Working in Teams and Fostering Collaboration
Research shows that diverse perspectives lead to higher performance, but as leaders, it is not enough to just have diverse teams. Leaders have a responsibility to create an environment where different ideas and perspectives are welcomed and valued. During this session, you will participate in a simulated exercise to perform as a team in high-stress and time constrained conditions to learn about not only yourself but also how to leverage your team’s strengths when the pressure is on.

Digital Marketing Strategy
Learn how to design a digital marketing strategy which can become part of your overall integrated marketing communication plan. The overall goal of this session is to articulate how to design a clear integrated marketing strategy that can easily adjust to a digital domain. Special focus will be paid to designing clear communication for your specific audiences. The second session will be spent on the overview of specific digital marketing tactics and how they can be utilized as part of a broader marketing strategy.

Understanding Financial Statements & Business Performance Evaluation
You will learn to interpret and use accounting data for planning, decision-making, and financial reporting. This session will enhance your understanding of finance principles and practices, including cash flow analysis, capital budgeting, risk, and return.

Negotiation Skills
The goal in these sessions is to help you enhance your negotiation skills. You will be introduced to the various theories and processes of negotiation. We will discuss negotiation principles that are based on research from the fields of psychology, social psychology, sociology, industrial organizational psychology, and organizational behavior. These sessions are designed to be relevant to a broad spectrum of negotiation problems that are faced by employees and organizational leaders. Specifically, you will develop the necessary skills to discover optimal solutions to problems faced in negotiations, and the best means to implement those solutions.

Leading Organizational Change
The overall purpose of this workshop is to enhance your ability to lead organizational change to increase your organization’s performance. The specific learning goals are to equip you with tools to (a) determine the key dimensions of organizational performance, (b) diagnose your organization’s current operational state, (c) design a future operational state wherein your organization’s performance is improved, and (d) develop a change plan for transitioning from the current to the desired future operational state. The workshop activities are intended to facilitate your development of a preliminary organizational change plan.

Effective Leadership
During the leadership sessions of the program we will provide participants with the opportunity to explore and develop the critical leadership attributes, qualities, skills and competencies needed to create and sustain dynamic organizational success. These sessions will challenge participants to build on their established skills and competencies and to exchange ideas and experiences in a way that enhances leadership throughout their organization.

Legal Issues in Business

In this interactive session with experienced panelists, you will gain useful knowledge and sound advice related to:

  • Contracting Issues – Given the power differences between a global corporation (and their legal team) and a small business, what can business owners ask of corporate clients? How should business owners approach the legal aspects of contracting from the initial contact to the completion of the contract?
  • Merger and Acquisition issues – What are some issues entrepreneurs need to think about during due diligence and during the purchase phases.
  • International Business – What are some leading issues that companies face as they go global.
  • Business Formation – What are relative merits of being a corporation, LLC or partnership?
  • HR – Facing labor shortages, what are some resources to tap into?

Facilitated Sessions with Program Sponsors and Alumni
Learn first-hand what the sponsors of the program value from their suppliers. Hear from program alumni on how they are applying their learning from the program and get advice on how best to leverage class connections and their expanded network.

Patrick Bettin
Associate Teaching Professor of Management
Adjunct Associate Professor, Dept of Psychology

Gregory Bigley
Associate Professor of Management

William Bradford
MBEP Faculty Director
Professor Emeritus of Finance

Jean Choy
Associate Dean, Executive Education and International Initiatives
Assistant Teaching Professor of Management

Lea Dunn
Assistant Professor of Marketing

Elizabeth Umphress
Professor of Management
Evert McCabe Endowed Fellow

Other Subject Matter Experts