In Partnership with Lange International
Writing strategies to capture attention and drive impact
Are you flexing your writing style to resonate with your audience, or do your emails and other communications get lost in your recipient’s inbox? Learn to write to immediately capture attention, drive clarity with your reader, and deliver on any next steps and actions.
Upcoming course dates
Wednesday, May 13, 2026, 12:30-3:00pm PT
Tuesday, November 17, 2026
Benefits of attending this online course
- Ensure your communications cut through the noise and capture your recipient’s attention
- Learn writing strategies to engage and drive action
- Flex different communication styles to maintain interest with different audiences
- Learn key tips on the most effective ways and times to send communications across multiple devices and scenarios
Course Overview
In today’s world of constant communications, less is more, and the “so what” of emails must be clear to the audience. This workshop touches on common written communications to key stakeholders including program reviews, executive summaries, and emails requesting action. Participants will learn the “ABC’s” of writing for executive engagement to ensure that emails capture attention, are brief and clear, and are relevant to their organizations, executives and customers.
This course is offered on its own or as part of the Business Communication Certificate.
Registration and Fees
Registration deadline: May 6, 2026
Registration deadline: November 10, 2026
Program fee includes instruction and learning materials. Payment must be made by credit card or UW budget transfer prior to the program. Discounts are not applicable to UW Executive Education online classes. It is strongly encouraged that you register early as space is limited. See cancellation policies.
Course Facilitator
Baily Hancock is a Connection-Centered Strategist, speaker, and writer who guides leaders and teams to create ecosystems of connection that fuel trust, alignment, and lasting results. She helps people move from isolated to interconnected by building networks and activating relationships that drive both performance and resilience.
For nearly two decades, Baily has worked across partnerships, community strategy, marketing, and events at organizations including Warner Bros., IDEO, General Assembly, The Riveter, and Mighty Networks. This cross-industry foundation gave her a front-row seat to how connection shapes culture, drives collaboration, and sparks innovation.
Baily holds an MBA with certificates in Entrepreneurship and Management from the University of South Florida and is especially passionate about empowering women to cultivate the kind of relationships that fuel both professional growth and personal fulfillment. Recognized with the Empowerment Leader Award from the Business Relationship Alliance, Baily is known for turning big ideas about connection into practical tools that leaders and teams can immediately apply.
Partnership with Lange International
Lange International transforms leaders into great communicators. Their primary goal is to ensure each client is confident and prepared to make the most of every communication moment.
They help clients improve the WHAT and HOW of communication. From content creation and story development to executive presence and event coaching, they are experts in guiding leaders to connect and compel.
Since 2003, they have delivered communication workshops, leadership programs, executive coaching, and keynotes around the globe.