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Communicating with Impact

Decode communications styles and learn how to communicate with greater impact

According to Psychology Today, messages are conveyed 55% by the speaker’s facial expressions and body language, 38% by the tone they use, and only 7% by the words they select. Insights into your communication style and that of others enables more impactful, effective communication. When we can align our facial/bodily expressions with our tone and words, our ability to influence our audience is significantly increased. Now with more virtual interactions, the ability to pick up cues through facial expressions and tone becomes even more critical. During this session, you will become more self-aware of your communication tendencies and learn how to read your audience and adjust your style to convey your thoughts and ideas more powerfully.

Upcoming course date

Tuesday, March 23, 2021 from 3:30-6pm

Benefits of attending this online course

By the end of the session, you will have improved your ability to influence by:

  • Becoming more self-aware of your communication style.
  • Understanding other communication styles and how to adapt so your message lands.
  • Practicing and role-playing scenarios in a safe environment with others who have different styles.
  • Receiving immediate feedback on both what you are doing well and ways to improve.

Communicating with Impact content overview

Understanding communications theory is an important first step but learning by doing turns that knowledge into action. With the use of virtual breakout rooms, you will put your understanding to work in a small group setting, where you can practice communicating in order to increase influence and navigate difficult conversations. These exercises will be followed by real-time feedback to reinforce learning. Come ready to engage and participate actively.

Seminar participant reviews

“The knowledge of the varying communication styles has brought to light different presentation methods that can be implemented. This is a great tool to have for internal interactions as well.” – Jeremy Coopersmith

“Great class, that makes you think about your presentation styles, and how to tailor it for the audience.” – Lynn Dennis

“This session was very applicable to internal and external communication at work.” – Rose Long-O’Donnell

“I enjoyed how interactive this class was. The breakout sessions helped to drill home the material. Highly recommended.” – Michael Kray

“Professor Jean Choy had really great energy & shared meaningful information that I can use to implement in my professional and personal life.” – Tallia Holland

Registration and Fees

Dates and fees Registration
Tuesday, March 23, 2021 from 3:30-6pm
Register now
Deadline: March 16

Please note that if you have already taken the Soft Skills Workshop, there is overlap in the content.

Program fee includes instruction and learning materials. Payment must be made by credit card or UW budget transfer. It is strongly encouraged that you register early as space is limited. See discount and cancellation policies.

Jean ChoyJean Choy is the Associate Dean of Executive Education and International Initiatives at the University of Washington’s Foster School of Business. She is responsible for developing long-term strategic partnerships to promote new business development and collaboration among corporate organizations, academic institutions, government offices, and individuals. Jean also teaches Communication Skills and Strategies in the Global Executive MBA Program, which covers such topics as the importance of engaging others, being coachable, managing team dynamics, influencing and persuading, leveraging networking opportunities, and listening.
Like our in-person courses, online courses from Executive Education are designed and led by Foster School faculty and taught using the same evidence-based research and application. Students will participate in discussions, breakout sessions, and direct interactions with our faculty. Courses are conducted via Zoom, which facilitates real-time interface between students and faculty via webcam and text-based chat.

Two weeks prior to the live class session, you will receive information about any pre-readings, assignments, or case studies that need to be completed before class.

In addition to the faculty, each course has an assigned Program Manager who will provide guidance throughout the course.