The CISB Foreign Market Strategy Competition gives students the chance to put their business skills and foreign language skills to use in a real-life international business problem. Language tracks develop market entry strategies by conducting market analysis and evaluating feasibility of market entry.
Through the competition, students get to know each other within and across language tracks, network with business professionals and develop their presentation skills. Businesses get to tap into CISB students’ expertise, scout new talent and contribute to the international business education of our students.
2022 Project Company: Rad Power Bikes
Grand Prize – China (Chinese Track)
Best Presentation Style – Belgium (EMEA Track)
Most Original – Japan (Japanese/Korean Track)
2021 Project Company: MiiR
Grand Prize – Australia (U.S. Track)
Best Presentation Style – China (Chinese Track) and Germany (EMEA Track)
Most Original – Japan (Japanese/Korean Track)
2020 Project Company: Convoy
Grand Prize – Canada (U.S. Track)
Best Presentation Style – Mexico (Spanish Track)
Most Original – Colombia (Spanish Track)
2019 Project Company: Brenthaven
Grand Prize – U.S. Track
Best Presentation Style – Germany (Europe Track)
Most Original – Finland (Custom Track)
2018 Project Company: Smartsheet
Grand Prize – Taiwan (Chinese Track)
Best Presentation Style – Spain (Spanish Track)
Most Original – Japan (Japanese Track)
2017 Project Company: Zulily
Grand Prize – Spanish-speaking U.S. team
Best Presentation Style – China team
Most Original – India team
2016 Project Company: MOD Pizza
Grand Prize – Saudi Arabia team
Best Presentation Style – Thailand team
Most Original – Philippines team
2015 Project Company: iD Tech Camps
Grand Prize – Hong Kong (Chinese Track)
Best Presentation Style – Singapore (Custom Track)
Most Original – India (AIESEC team)
2014 Project Company: lululemon
Grand Prize for Best Overall Research and Strategy – Brazil (Spanish Track)
Best Presentation Style – Brazil (Custom Track)
Best Teamwork – Spain (Spanish Track)
2013 Project Company: Allrecipes.com
Grand Prize for Best Overall Research and Strategy – South Korea (Custom Track)
Best Presentation – Japan (Japanese Track)
Best Teamwork – Australia (U.S. Track)
2012 Project Company: Physio-Control
Grand Prize for Best Overall Research and Strategy – UK Team (US Track)
Most Creative Strategy – Japan Team (Japanese Track)
Most Valuable Research – Taiwan Team (Chinese Track)
2011 Project Company: The Boeing Company
Grand Prize – Chinese Track
Best Presentation – Middle East (Custom Track)
Best Teamwork – Europe (German Track)
2010 Project Company: High Five Sportswear
Grand Prize – Custom Track/Poland
People’s Choice Award for Best Presentation Style – Chinese Track
Best Teamwork – German Track
2009 Project Company/Service: Starbucks V2V
Grand Prize – Custom Track/South Korea
People’s Choice Award for Best Presentation Style – Spanish Track/Chile
Best Teamwork – U.S. Track
2008 Project Company: Dry Soda
$250 Grand Prize – Chinese Track/China
People’s Choice Award for Best Presentation Style – Chinese Track/China
Best Strategy – French Track/France and Spanish Track/Argentina tie