Teaching the Class, Running the Business: Ben Jones on Learning Analytics in Real Time
Learning analytics through real-world data and AI in the MSBA classroom
Author: Leah Lusk
When ‘Empowering’ Products Fall Short: New Insights on Inclusive Marketing
Mycah L. Harrold uncovers tensions at the heart of inclusive marketing through her research on menstrual products
When AI Algorithms Conspire: Research Reveals How Online Recommendations Can Shape Pricing Games
Xingchen Xu, Stephanie Lee, and Yong Tan receive INFORMS best paper award for research on pricing algorithms
The $300 Billion Question: Amin Sayedi on Digital Marketing Analytics
Amin Sayedi may ignore his own fitness data, but he’s shaping the next generation of marketing analysts in the Foster MSBA
Extracting Business Value from Data: Mingwen Yang on Teaching SQL
A window into the MSBA course that prepares students to tackle real-world data challenges
Think Big Before You Think Small: Two Foster Scholars on Why Ideas Matter
Robert Palmatier and Suresh Kotha argue that conceptual research is marketing's overlooked advantage.
Beyond the Model: Oliver Rutz on Analytics That Drive Action
Oliver Rutz shares how the Foster MSBA teaches students to transform data into business decisions
Betting on Knowledge: When More Information Doesn’t Mean Better Decisions
Research by Darren Bernard shows that feeling informed doesn't mean having an advantage