What Bad Bunny Can Teach Brands About Diversity Marketing
Super Bowl headliner grew his audience without selling out. Esther Uduehi's research shows why that's so important.
Author: Leah Lusk
After Climate Scandals, Some Companies Don’t Fix Emissions—They Fix the Numbers
Foster's Shawn Shi and Carter Sampson find firms manipulate emissions data to protect their reputations
When Basic Needs Go Unmet: How Food Insecurity Hurts Workplace Performance
Jason Moy’s research shows that employees worried about accessing food perform worse at work – and offers businesses a straightforward solution
The CEOs Who Care: Expanding Body of Research Shows the Business Case for Kindness
Weili Ge's work shows that 'less egocentric' prosocial leaders see more success for themselves as well as their companies
Online Sports Gambling Isn’t the Tax Windfall States Expected — And Has Hidden Costs
Research by Uttara Ananthakrishnan shows sports betting erodes reliable lottery revenue while fueling gambling addiction
When Ad Agencies Have Too Much Power: How Publishers Can Fight Back in Online Advertising
New research from Amin Sayedi shows when withholding data from ad agencies helps publishers—and when it doesn't
Teaching the Class, Running the Business: Ben Jones on Learning Analytics in Real Time
Learning analytics through real-world data and AI in the MSBA classroom
When ‘Empowering’ Products Fall Short: New Insights on Inclusive Marketing
Mycah L. Harrold uncovers tensions at the heart of inclusive marketing through her research on menstrual products
When AI Algorithms Conspire: Research Reveals How Online Recommendations Can Shape Pricing Games
Xingchen Xu, Stephanie Lee, and Yong Tan receive INFORMS best paper award for research on pricing algorithms