Shirsho Biswas
- Assistant Professor of Marketing
Education
- PhD University of Chicago (2020)
- MBA Indian Institute of Management, Calcutta (2013)
- BE Birla Institute of Technology & Science (2011)
Academic Expertise
- advertising
- marketing strategy
- pricing strategies
Current Research
- Advertising, Promotions and Multichannel Marketing
Positions Held
- Distinguished Faculty Fellow, Foster Customer Analytics Center
- Assistant Professor of Marketing At the University of Washington
Selected Publications
“How Do U.S. Households Change Their Expenditure Patterns in Response to Income or Wealth Shocks? Insights from NielsenIQ Data”
Biswas, S., Chintagunta, P., and Dhar, S., (2025). Quantitative Marketing and Economics.
“Frontiers: The Persuasive Effect of Fox News—Non-Compliance with Social Distancing During the COVID-19 Pandemic”
Simonov, A., Sacher, S., Dube, J.P., and Biswas, S., (2022). Marketing Science.
Working Papers
- – Biswas, S., “Investigating the Effects of Including Discount
- Information in Advertising”
- – Biswas, S., Yoganarasimhan, H. and Zhang, H., “Channel Choice and Customer Value”