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Shirsho Biswas
Assistant Professor of Marketing

Education

  • PhD University of Chicago (2020)
  • MBA Indian Institute of Management, Calcutta (2013)
  • BE Birla Institute of Technology & Science (2011)

Expertise

advertising, marketing strategy, pricing strategies

Positions Held

Distinguished Faculty Fellow, Foster Customer Analytics Center
Assistant Professor of Marketing At the University of Washington

Selected Publications

  1. “How Do U.S. Households Change Their Expenditure Patterns in Response to Income or Wealth Shocks? Insights from NielsenIQ Data”
    Biswas, S., Chintagunta, P., and Dhar, S., (2025). Quantitative Marketing and Economics.
  2. “Frontiers: The Persuasive Effect of Fox News—Non-Compliance with Social Distancing During the COVID-19 Pandemic”
    Simonov, A., Sacher, S., Dube, J.P., and Biswas, S., (2022). Marketing Science.

Working Papers

  1. Biswas, S., “Investigating the Effects of Including Discount Information in Advertising”
  2. Biswas, S., Yoganarasimhan, H. and Zhang, H., “Channel Choice and Customer Value”
Shirsho Biswas

Academic Department

Marketing & International Business

Current Research

Advertising, Promotions and Multichannel Marketing