Scott Wallace
- Assistant Professor of Marketing
Education
- BS University of Virginia (2011)
- PhD Duke University (2018)
Academic Expertise
- consumer behavior
- decision making
- self-regulation
Current Research
- Goal Setting, Consumer Budgeting
Positions Held
- At the University of Washington since 2018
Selected Publications
“How Goal Specificity Shapes Motivation: A Reference Points Perspective“
Wallace, S. & Etkin, J., (2017). Journal of Consumer Research, Vol. 44(5).