Facebook Skip to main content


Faculty Directory

Leta Beard
Office: 566
PACCAR Hall
Phone: 206-543-4869
Fax: 206-543-7472

Foster School of Business
University of Washington
Box: 353226
Seattle, WA 98195-3226

Leta Beard

Associate Teaching Professor of Marketing

Education

MBA University of Washington (1980)
BA University of Washington (1978)

Academic Expertise

case competitions
global business
international marketing
marketing management
marketing strategy
retailing
sales

Industries

Retail & Wholesale
Telecommunications

Positions Held

At University of Washington since 1995
Instructor and Consultant – Ho Chi Minh and Hanoi, Vietnam, 2006, 2007
Consultant – Ireland
University of Washington Professional and Continuing Education, 1987, 2002-present
Communications Network Systems Consultant, 1992-1995
Regional Marketing Manager, Western Electric/AT&T Network Systems (Lucent Technologies), 1987-1992
Marketing Systems Consultant, Small Business Applications Planner Western Electric, 1980-1987

Honors and Awards

UW Dean’s Award for Excellence in Undergraduate Teaching, 2019
UW American Marketing Association Outstanding Faculty Award, 2019
International Business Faculty of the Year, 2017
UW American Marketing Association Award, 2017
Marketing and International Business Faculty of the Year, 2006, 2010, 2013, 2016
UW American Marketing Association Greatest Asset Award, 2016
UW Distinguished Teaching Award, 2015
Ron Crockett Award for Excellence in Undergraduate Teaching, 2015
UW AMA Lifetime Achievement Award, 2015
UW IFC/Panhellenic Faculty of the Year Award, 2014
Faculty Partner of the Year – Foster Career Services, 2014
Marketing Faculty of the Quarter Winter, 2014
Faculty Advisor of the year (UW American Marketing Association), 2014
Marketing and International Business Faculty of the Year, 2013
Marketing Professor of the Quarter Winter, 2011, 2012
UW IFC/Panhellenic Faculty Member of the Year Award, 2011
Alpha Kappa Psi (Business Fraternity) Professor of the Quarter Fall, 2010
Wells Fargo Faculty Award for Undergraduate Teaching, 2010
Marketing Professor of the Year, 2010
IFC/Panhellenic Faculty of the Year Award, 2010
Marketing Professor of the Quarter Fall, 2007, 2008, 2009
UW Distinguished Contribution to Lifelong Learning Award, 2009
UW Greek Outstanding Faculty Award, 2009
Panhellenic Excellence in Teaching Award, 2008
Wells Fargo Faculty Award for Undergraduate Teaching, 2007
Marketing Professor of the Year, 2006
Marketing Professor of the Quarter Winter, 2006
Twice Nominated for UW Overall Best Professor
AT&T "Passion for Winning" National Award
Western Electric National Gold Award (One of twelve in the U.S.), Regional Silver Award

Academic Service

Undergraduate Women in Business Faculty Advisor, UW American Marketing Association Faculty Advisor
Study Abroad Faculty Director – Ireland, Rome, Argentina, Puerto Rico
International Business and Marketing Case Competition Coach – Spain, Serbia, Denmark, Singapore, New Zealand, Hong Kong, Portugal, Montreal and Vancouver Canada,

Selected Presentations

Presentation Academy of International Business Western Conference, 2020
Panel Chair/Presenter Marketing Management Association Fall Educator Conference, 2018
Keynote Speaker: UW Foster Alumni Personal Branding Workshop, 2018
Keynote Speaker: UW Beta Gamma Sigma Induction Dinner, 2017
Poster Presentation: International Business Pedagogy Workshop Georgia State U. - “Best Practices for Student Engagement”, 2016
Keynote Speaker: Academy of International Business Western Conference - “Excellence in International Business Teaching”, 2016
Presentation American Marketing Association Collegiate Conference - “How to Use Experiential learning in a large classroom setting”, 2014
Best Teaching practices: Can one use experiential learning to engage students in a large classroom setting? Abstract selected and presented at the American Marketing Association Collegiate Conference, 2014

Community Service

Edmonds School District Business and Technical Education Advisory Board member