Foster School of Business
University of Washington
Box: 353226
Seattle, WA 98195-3226
Leta Beard
- Associate Teaching Professor of Marketing
Education
- MBA University of Washington (1980)
- BA University of Washington (1978)
Academic Expertise
- case competitions
- global business
- international marketing
- marketing management
- marketing strategy
- retailing
- sales
Industries
- Retail & Wholesale
- Telecommunications
Positions Held
- At University of Washington since 1995
- Instructor and Consultant – Ho Chi Minh and Hanoi, Vietnam, 2006, 2007
- Consultant – Ireland
- University of Washington Professional and Continuing Education, 1987, 2002-present
- Communications Network Systems Consultant, 1992-1995
- Regional Marketing Manager, Western Electric/AT&T Network Systems (Lucent Technologies), 1987-1992
- Marketing Systems Consultant, Small Business Applications Planner Western Electric, 1980-1987
Honors and Awards
- UW Dean’s Award for Excellence in Undergraduate Teaching, 2019
- UW American Marketing Association Outstanding Faculty Award, 2019
- International Business Faculty of the Year, 2017
- UW American Marketing Association Award, 2017
- Marketing and International Business Faculty of the Year, 2006, 2010, 2013, 2016
- UW American Marketing Association Greatest Asset Award, 2016
- UW Distinguished Teaching Award, 2015
- Ron Crockett Award for Excellence in Undergraduate Teaching, 2015
- UW AMA Lifetime Achievement Award, 2015
- UW IFC/Panhellenic Faculty of the Year Award, 2014
- Faculty Partner of the Year – Foster Career Services, 2014
- Marketing Faculty of the Quarter Winter, 2014
- Faculty Advisor of the year (UW American Marketing Association), 2014
- Marketing and International Business Faculty of the Year, 2013
- Marketing Professor of the Quarter Winter, 2011, 2012
- UW IFC/Panhellenic Faculty Member of the Year Award, 2011
- Alpha Kappa Psi (Business Fraternity) Professor of the Quarter Fall, 2010
- Wells Fargo Faculty Award for Undergraduate Teaching, 2010
- Marketing Professor of the Year, 2010
- IFC/Panhellenic Faculty of the Year Award, 2010
- Marketing Professor of the Quarter Fall, 2007, 2008, 2009
- UW Distinguished Contribution to Lifelong Learning Award, 2009
- UW Greek Outstanding Faculty Award, 2009
- Panhellenic Excellence in Teaching Award, 2008
- Wells Fargo Faculty Award for Undergraduate Teaching, 2007
- Marketing Professor of the Year, 2006
- Marketing Professor of the Quarter Winter, 2006
- Twice Nominated for UW Overall Best Professor
- AT&T "Passion for Winning" National Award
- Western Electric National Gold Award (One of twelve in the U.S.), Regional Silver Award
Academic Service
- Undergraduate Women in Business Faculty Advisor, UW American Marketing Association Faculty Advisor
- Study Abroad Faculty Director – Ireland, Rome, Argentina, Puerto Rico
- International Business and Marketing Case Competition Coach – Spain, Serbia, Denmark, Singapore, New Zealand, Hong Kong, Portugal, Montreal and Vancouver Canada,
Selected Presentations
- Presentation Academy of International Business Western Conference, 2020
- Panel Chair/Presenter Marketing Management Association Fall Educator Conference, 2018
- Keynote Speaker: UW Foster Alumni Personal Branding Workshop, 2018
- Keynote Speaker: UW Beta Gamma Sigma Induction Dinner, 2017
- Poster Presentation: International Business Pedagogy Workshop Georgia State U. - “Best Practices for Student Engagement”, 2016
- Keynote Speaker: Academy of International Business Western Conference - “Excellence in International Business Teaching”, 2016
- Presentation American Marketing Association Collegiate Conference - “How to Use Experiential learning in a large classroom setting”, 2014
- Best Teaching practices: Can one use experiential learning to engage students in a large classroom setting? Abstract selected and presented at the American Marketing Association Collegiate Conference, 2014
Community Service
- Edmonds School District Business and Technical Education Advisory Board member