Facebook Skip to main content
Leta Beard
Associate Teaching Professor of Marketing

Education

  • MBA University of Washington (1980)
  • BA University of Washington (1978)

Expertise

case competitions, global business, international marketing, marketing management, marketing strategy, retailing, sales, sales management

Positions Held

Alpha Delta Pi Academic Advisor 2012- present
Edmonds School District Business and Technical Education Advisory Board member 2008-2019
At University of Washington since 1995
Instructor and Consultant – Ho Chi Minh and Hanoi, Vietnam, 2006, 2007
Consultant – Ireland
University of Washington Professional and Continuing Education, 1987, 2002-2018
Communications Network Systems Consultant, 1992-1995
Regional Marketing Manager, Western Electric/AT&T Network Systems (Lucent Technologies), 1987-1992
Marketing Systems Consultant, Small Business Applications Planner Western Electric, 1980-1987

Founding member of the National Millennial/GenZ Community

Honors and Awards

Foster School of Business Undergraduate Faculty of the Year 2025
Foster School of Business Marketing and International Business Professor of the Year 2023
Foster School of Business Undergraduate Faculty of the Year 2022
UW Dean’s Award for Excellence in Undergraduate Teaching, 2019
UW American Marketing Association Outstanding Faculty Award, 2019
Foster - International Business Faculty of the Year 2017
UW American Marketing Association Award, 2017
Marketing and International Business Faculty of the Year, 2006, 2010, 2013, 2016
UW American Marketing Association Greatest Asset Award, 2016
UW Distinguished Teaching Award, 2015
Ron Crockett Award for Excellence in Undergraduate Teaching, 2015
UW AMA Lifetime Achievement Award, 2015
UW IFC/Panhellenic Faculty of the Year Award, 2014
Faculty Partner of the Year – Foster Career Services, 2014
Marketing Faculty of the Quarter Winter, 2014
Faculty Advisor of the year (UW American Marketing Association), 2014
Marketing and International Business Faculty of the Year, 2013
Marketing Professor of the Quarter Winter, 2011, 2012
UW IFC/Panhellenic Faculty Member of the Year Award, 2011
Alpha Kappa Psi (Business Fraternity) Professor of the Quarter Fall, 2010
Wells Fargo Faculty Award for Undergraduate Teaching, 2010
Marketing Professor of the Year, 2010
IFC/Panhellenic Faculty of the Year Award, 2010
Marketing Professor of the Quarter Fall, 2007, 2008, 2009
UW Distinguished Contribution to Lifelong Learning Award, 2009
UW Greek Outstanding Faculty Award, 2009
Panhellenic Excellence in Teaching Award, 2008
Wells Fargo Faculty Award for Undergraduate Teaching, 2007
Marketing Professor of the Year, 2006
Marketing Professor of the Quarter Winter, 2006
Twice Nominated for UW Overall Best Professor
AT&T "Passion for Winning" National Award
Western Electric National Gold Award (One of twelve in the U.S.), Regional Silver Awards

Industries

Retail & Wholesale
Telecommunications

Selected Presentations

Presentation: Global case competition curriculum utilizing student teams from two different universities -Consortium for Undergraduate International Business Education Conference (CUIBE) 2023 Presentation: Experiential learning with study abroad programs - Academy of International Business Western Conference, 2020 Panel Chair/Presenter Marketing Management Association Fall Educator Conference, 2018 Keynote Speaker: UW Foster Alumni Personal Branding Workshop, 2018 Keynote Speaker: UW Beta Gamma Sigma Induction Dinner, 2017 Poster Presentation: International Business Pedagogy Workshop Georgia State U. - “Best Practices for Student Engagement”, 2016 Keynote Speaker: Academy of International Business Western Conference - “Excellence in International Business Teaching”, 2016 Presentation American Marketing Association Collegiate Conference - “How to Use Experiential learning in a large classroom setting”, 2014 Best Teaching practices: Can one use experiential learning to engage students in a large classroom setting? Abstract selected and presented at the American Marketing Association Collegiate Conference, 2014
Leta Beard

Academic Department

Marketing & International Business

Academic Service

Undergraduate Women in Business Faculty Advisor, UW American Marketing Association Faculty Advisor
Study Abroad Faculty Director – Ireland, Rome, Shanghai, Argentina, Puerto Rico
International Business and Marketing Case Competition Coach – Australia, Budapest, Thailand, Spain, Serbia, Denmark, Singapore, New Zealand, Hong Kong, Portugal, Montreal and Vancouver Canada,