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Faculty Directory

John Zagula

Foster School of Business
University of Washington
Box: 353223
Seattle, WA 98117

John Zagula

Affiliate Instructor of Management and Organization


MALD Tufts University
BA Marquette University

Academic Expertise

consumer behavior
marketing strategy
private equity
technology and innovation strategy
venture capital

Positions Held

At the University of Washington since 2016
Founding Managing Director, Ignition Capital, 2008 to present
Director, Board of Directors, The Riveter, 2019 to present
Founding Managing Director, Qiming Ventures, 2006 to 2009
Partner, Ignition Partners, 2000 to present
General Manager, Microsoft, 1991 to 2000
International Marketing, American Express, 1988 to 1991

Selected Publications

  1. The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market
    Book:Zagula, J., & Tong, R., (2014). Penguin Publishing
  2. A New Media Playbook: 5 Rules for the Connected Century
    Journal Article:Zagula, J., (2006). Harvard Business Review China,

Honors and Awards

Fulbright Scholar, Universität zu Köln

Courses Taught

ENTRE 440/540 - Business Plan Practicum