Faculty Directory

Professor of Marketing

Chair of the Department of Marketing and International Business
Marion B. Ingersoll Professor

Founding Director of The Product Management Center

Education

PhD Northwestern University (2006)

MS Northwestern University (2004)

BA Northwestern University (2001)

Academic Expertise

Current Research

Inclusive Product Design, Strategic Implications of AI, and Pricing

Positions Held

At the University of Washington since 2006

Adjunct Lecturer, Northwestern University, 2004-2005

Selected Publications

“Making Inclusive Product Design a Reality: How Company Culture and Research Bias Impact Investment”
Shulman, J., and Gu, J., (forthcoming). Marketing Science.

“Editorial: Marketing’s Role in the Evolving Discipline of Product Management”
Shulman, J., Toubia, O., and Saddler, R., (2023). Marketing Science, Vol. 42(1), pp. 1–5.

“Product Diversion by Vertically Differentiated Firms”
Smith, E., and Shulman, J., (2022). Production and Operations Management Journal, Vol. 31(5), pp. 1928–1939.

“The Perils of Personalized Pricing with Network Effects”
Hajehashemi, B., Sayedi, A., and Shulman, J., (2022). Marketing Science, Vol. 41(3), pp. 477–500.

“Does It Pay to Shroud In-App Purchase Prices”
Shulman, J., and Geng, X., (2019). Information Systems Research, Vol. 30(3), pp. 856–871.

“On the Profitability of Stacked Discounts: Identifying Revenue and Cost Effects of Discount Framing”
Ertekin, N., Shulman, J., and Chen, H., (2019). Marketing Science, Vol. 38(2), pp. 317–342.

“Strategic Information Transmission in Peer-to-Peer Lending Markets”
Caldieraro, F., Zhang, Z., Cunha, M., and Shulman, J., (2018). Journal of Marketing, Vol. 82(2), pp. 42–63.

“Implications of Market Spillovers”
Fazli, A., and Shulman, J., (2018). Management Science, Vol. 64(11), pp. 4996–5013.

“The Effects of Autoscaling in Cloud Computing”
Fazli, A., Sayedi, A., and Shulman, J., (2018). Management Science, Vol. 64(11), pp. 5149–5163.

“Strategic Compliments in Sales”
Sayedi, A., and Shulman, J., (2017). Quantitative Marketing and Economics, Vol. 15(1), pp. 57–84.

“How Costs and Heterogeneous Consumer Price Sensitivity Interact with Add-On Pricing”
Geng, X., and Shulman, J., (2015). Production and Operations Management Journal, Vol. 24(12), pp. 1870–1882.

“Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence”
Shulman, J., Cunha Jr., M., and Saint Clair, J., (2015). Marketing Science, Vol. 34(4), pp. 590–605.

“Product Diversion to a Direct Competitor”
Shulman, J., (2014). Marketing Science, Vol. 33(3), pp. 422–436.

“Add-On Pricing by Asymmetric Firms”
Shulman, J., and Geng, X., (2013). Management Science, Vol. 59(4), pp. 899–917.

“Assimilation and Contrast in Price Evaluations”
Cunha Jr., M., and Shulman, J., (2011). Journal of Consumer Research, Vol. 37(5), pp. 822–835.

“Managing Consumer Returns in a Competitive Environment”
Shulman, J., Coughlan, A.T., and Savaskan, R.C., (2011). Management Science, Vol. 57(2), pp. 347–362.

“Creating Superior Value by Managing the Marketing–Operations Management Interface”
Coughlan, A.T., and Shulman, J., (2010). Kellogg on Marketing, John Wiley & Sons, Inc., pp. 393–408.

“Optimal Reverse Channel Structure for Consumer Product Returns”
Shulman, J., Coughlan, A.T., and Savaskan, R.C., (2010). Marketing Science, Vol. 29(6), pp. 1071–1085.

“Optimal Restocking Fees and Information Provision in an Integrated Supply–Demand Model of Product Returns”
Shulman, J., Coughlan, A.T., and Savaskan, R.C., (2009). Manufacturing & Service Operations Management, Vol. 11(4).

“Used Goods, Not Used Bads: Profitable Secondary Market Sales for a Durable Goods Channel”
Shulman, J., and Coughlan, A.T., (2007). Quantitative Marketing and Economics, Vol. 5(2), pp. 191–210.

Honors and Awards

Undergraduate Faculty of the Year for Marketing and International Business, 2012

Distinguished Service Award, Management Science, 2011, 2012, 2013, & 2014

Dean's Junior Faculty Research Award, 2010

Meritorious Service Award, Management Science, 2010

Undergraduate Professor of the Quarter for Marketing for Winter, 2007, & 2008

AMA-Sheth Foundation Doctoral Consortium Fellow, Texas A&M University, College Station, TX, 2004

Academic Service

Associate Editor, Management Science, 2019-present

Senior Editor, Production and Operations Management Journal, 2013-present

Editorial Review Board, Marketing Science, 2011-present

Chair of the Marketing and Operations Track, M&SOM Conference, 2014