Foster School of Business
University of Washington
Box: 353226
Seattle, WA 98195-3226
Competition is a driving force behind the dynamics of today's markets and the pressures on marketing managers to devise strategies that can cope effectively with changing market conditions.
Gary M. Erickson
- Professor Emeritus of Marketing
Education
- PhD Stanford University (1978)
- MBA Stanford University (1973)
- BS University of Washington (1967)
Current Research
- Modeling of competitive strategies
Positions Held
- At the University of Washington since 1980
- Assistant professor at the University of Pennsylvania’s Wharton School, 1978-1980
Selected Publications
- “Advertising Competition in a Dynamic Oligopoly with Multiple Brands“Journal Article:Erickson, G.M., (2009). Operations Research,
- “An Oligopoly Model of Dynamic Advertising Competition“Journal Article:Erickson, G.M., (2009). European Journal of Operational Research, Vol. 197, pp. 374-388.
- “Dynamic Models of Advertising Competition“Book:Erickson, G.M., (2003). Kluwer Academic Publishers
- “The Financial Rewards of New Product Introductions in the Personal Computer Industry“Journal Article:Bayus, B.L., Erickson, G.M., & Jacobson, R., (2003). Management Science, Vol. 49, pp. 197-210.
Honors and Awards
- GM Nameplate Faculty Fellow, 2003
- John B. and Delores L. Fery Faculty Fellow, 1997-2003
- Seafirst Faculty Excellence Award, 1992
Academic Service
- Associate editor, Management Science