Gary M. Erickson
Professor Emeritus of Marketing
Education
- PhD Stanford University (1978)
- MBA Stanford University (1973)
- BS University of Washington (1967)
Positions Held
At the University of Washington since 1980
Assistant professor at the University of Pennsylvania's Wharton School, 1978-1980
Selected Publications
“Advertising Competition in a Dynamic Oligopoly with Multiple Brands“
Erickson, G.M., (2009). Operations Research.
“An Oligopoly Model of Dynamic Advertising Competition“
Erickson, G.M., (2009). European Journal of Operational Research, Vol. 197, pp. 374-388.
“Dynamic Models of Advertising Competition“
Erickson, G.M., (2003). Kluwer Academic Publishers.
“The Financial Rewards of New Product Introductions in the Personal Computer Industry“
Bayus, B.L., Erickson, G.M., & Jacobson, R., (2003). Management Science, Vol. 49, pp. 197-210.
Honors and Awards
GM Nameplate Faculty Fellow, 2003
John B. and Delores L. Fery Faculty Fellow, 1997-2003
Seafirst Faculty Excellence Award, 1992
Current Research
Modeling of competitive strategies
- Office: 559 PACCAR Hall
- Phone: 206-543-4377
- Email : [email protected]
Academic Department
Marketing & International Business
Academic Service
Associate editor, Management Science