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Faculty Directory

Elizabeth Stearns
Office: 438
Phone: 206-543-6783
Fax: 206-543-7472

Foster School of Business
University of Washington
Box: 353226
Seattle, WA 98195-3226

Laugh! Give back to your world. And do something for which you make no money.

Elizabeth Stearns

Associate Teaching Professor of Marketing


MBA New York University (1978)
BA The Ohio State University (1973)

Academic Expertise

direct marketing
marketing management
strategic planning

Positions Held

At the University of Washington since 1995
Adjunct Professor, Northwestern University, 2004-2007
Visiting Professor, HEC Paris teaching Core Marketing Management, 2006
Course Director, Graduate Diploma in Direct Marketing, Monash University, Melbourne, Australia, 1995-2000
Associate Clinical Professor, Columbia University, 1989-1995
Australia Post Fellow in Direct Marketing, Monash University, Melbourne, Australia, 1986-1997
Founder, Stearns Group which specializes in customer loyalty and communications strategy consulting, 1991-present
Vice President, Bronner Slosberg Humphrey (now Digitas), managing the AT&T Consumer Calling Card, Universal Card, and House of Seagram direct marketing programs, 1991
Vice President, Business Strategy, Y&R Wunderman Worldwide, 1986-1990
Account Manager, Ogilvy and Mather Advertising, 1978-1986


One Energy Renewables: Consultant and Advisor
Bonneville Environmental Foundation: Marketing strategy, customer acquisition and retention consulting, 2006-present
Microsoft EMEA: Series of four seminars on relationship marketing to the Developer Evangelist Executives, 2005-2006
CDW: Inhouse education series: Direct Marketing in the B2B arena, 2005
Harlequin Enterprises: Global task force-strategic planning/customer acquisition and retention, 1999-2000
General Motors CRM Program for Chevrolet Division, 2000
FOSS Maritime, Seattle, WA: Corporate pricing and branding strategy, 1997-1999
Population Services International in Manila and Bombay: Marketing and communications programs for family planning, AIDS, and STD prevention, 1994-1995
World Cup corporate fundraising for the United States Women's Lacrosse Team, Boston, 1991-1992

Honors and Awards

UW Husky Green Award, 2015 (recognized for bringing sustainability to the Foster School's curriculum)
Evening MBA Professor Year, 2002, 2009, & 2015
MBA Professor of the Quarter, 2004, 2006, & 2012
Evening MBA Teaching and Mentoring Award, 2012
Gamble Family Prize for Case Writing and Curriculum Innovation in Sustainability (examined the question of Food for Fuel and issues around Corn Based Ethanol), 2011
“Mention Speciale” for The Vernimmen Prize for Teaching Excellence (prize has only been given twice in 10 years), 2007
E-Business Elective Professor of the Quarter for Spring, 2004
PACCAR Award for Teaching Excellence, 2000
MBA Program Elective Professor of the Year, 2000
MBA Program Professor of the Year, 1997, 1999, & 2000

Courses Taught

Teaches “Managing Customer Relationships through Direct Marketing” and “Advertising & Promotions Management,” and has taught MBA and Executive MBA core class "Marketing Management." Developed the “Cases in Sustainability” course for Foster's MBA Program.

Selected Presentations

Executive education and speaking invitations have been in relationship marketing and marketing management—among these are DDB Advertising, Microsoft USA, EMEA and the Australian Direct Marketing Association in Sydney, Australia.

Executive Teaching

“Leadership and Sustainability” seminar, Executive Program, Kellogg School of Management, 2009
Lectured on marketing and sales management, Executive Programs, Columbia University, 1989

Community Service

MBA Net Impact Faculty Advisor and member of their External Advisory Board since 2001