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Faculty Directory

Elissa Fink
Phone: 703-967-6174

Foster School of Business
University of Washington
Box: 353226
Seattle, WA 98195

Elissa Fink

Affiliate Instructor of Marketing and International Business


BA Santa Clara University
MBA University of Southern California

Academic Expertise

business to business marketing

Positions Held

Board member of WTIA, Operation Fistula, UW Center for Sales & Marketing Strategy, and USC Corporate Advisory Board
Member of Forbes Communication Council
CMO, Tableau Software, 2007-2018
CMO & EVP, IXI Corp, 2004-2007
VP Marketing & Product Management, Tele Atlas, 2001-2004
Senior Director, Marketing, TopTier Software, 2000-2001
EVP Marketing & Product Management (and other positions, Claritas, 1990-2000

Selected Publications

  1. Human intelligence: that ‘gut feeling’ in the age of data marketing
    Journal Article:Cher, B., (2017). The Drum
  2. Why Marketers should Embrace a Holistic Approach to their Data
    Journal Article:Fink, E., (2017). Venture Beat
  3. Laying out the data on the Tableau
    Journal Article:Sekinah, T., (2017). dataIQ
  4. 5 Ways to Make Your Marketing Grow This Year | CMO Strategy
    Journal Article:Neisser, D., (2017). AdAge
  5. Tableau CMO: How to get started on your analytics journey
    Journal Article:Mah, P., (2015). Enterprise Innovation
  6. 4 Ways Big Data is Revolutionizing Retail
    Journal Article:Fink, E., (2014). TotalRetail
  7. Big Data Analytics Are Revolutionizing Marketing
    Journal Article:Fink, E., (2014). CMO


Current adivsor to Qumolo, Outreach.io, and Amperity

Honors and Awards

CMO of the Year, 2015
PR Exectuive of the Year, 2014