Education
- BA Santa Clara University
- MBA University of Southern California
Expertise
Positions Held
Board member of WTIA, Operation Fistula, UW Center for Sales & Marketing Strategy, and USC Corporate Advisory Board
Member of Forbes Communication Council
CMO, Tableau Software, 2007-2018
CMO & EVP, IXI Corp, 2004-2007
VP Marketing & Product Management, Tele Atlas, 2001-2004
Senior Director, Marketing, TopTier Software, 2000-2001
EVP Marketing & Product Management (and other positions, Claritas, 1990-2000
Selected Publications
“Human intelligence: that ‘gut feeling’ in the age of data marketing“
Cher, B., (2017). The Drum.
“Why Marketers should Embrace a Holistic Approach to their Data“
Fink, E., (2017). Venture Beat.
“Laying out the data on the Tableau“
Sekinah, T., (2017). dataIQ.
“5 Ways to Make Your Marketing Grow This Year | CMO Strategy“
Neisser, D., (2017). AdAge.
“Elissa Fink, CMO of Tableau: Helping Marketers Make More Data Driven Decisions About Growth“
Fink, E., Dorio, S., (2017). Forbes.
“Tableau CMO: How to get started on your analytics journey“
Mah, P., (2015). Enterprise Innovation.
“4 Ways Big Data is Revolutionizing Retail“
Fink, E., (2014). TotalRetail.
“Big Data Analytics Are Revolutionizing Marketing“
Fink, E., (2014). CMO.
Honors and Awards
CMO of the Year, 2015
PR Exectuive of the Year, 2014
Selected Presentations
Consulting
- Box: 353226
- Phone: 703-967-6174
- Email : [email protected]
- Website