Phone: 703-967-6174
Email: efink(at)uw.edu
Foster School of Business
University of Washington
Box: 353226
Seattle, WA 98195
Elissa Fink
- Affiliate Instructor of Marketing and International Business
Education
- BA Santa Clara University
- MBA University of Southern California
Academic Expertise
- business to business marketing
Positions Held
- Board member of WTIA, Operation Fistula, UW Center for Sales & Marketing Strategy, and USC Corporate Advisory Board
- Member of Forbes Communication Council
- CMO, Tableau Software, 2007-2018
- CMO & EVP, IXI Corp, 2004-2007
- VP Marketing & Product Management, Tele Atlas, 2001-2004
- Senior Director, Marketing, TopTier Software, 2000-2001
- EVP Marketing & Product Management (and other positions, Claritas, 1990-2000
Selected Publications
- “Human intelligence: that ‘gut feeling’ in the age of data marketing“Journal Article:Cher, B., (2017). The Drum
- “Why Marketers should Embrace a Holistic Approach to their Data“Journal Article:Fink, E., (2017). Venture Beat
- “Laying out the data on the Tableau “Journal Article:Sekinah, T., (2017). dataIQ
- “5 Ways to Make Your Marketing Grow This Year | CMO Strategy“Journal Article:Neisser, D., (2017). AdAge
- “Elissa Fink, CMO of Tableau: Helping Marketers Make More Data Driven Decisions About Growth“Journal Article:Fink, E., Dorio, S., (2017). Forbes
- “Tableau CMO: How to get started on your analytics journey“Journal Article:Mah, P., (2015). Enterprise Innovation
- “4 Ways Big Data is Revolutionizing Retail“Journal Article:Fink, E., (2014). TotalRetail
- “Big Data Analytics Are Revolutionizing Marketing“Journal Article:Fink, E., (2014). CMO
Consulting
- Current adivsor to Qumolo, Outreach.io, and Amperity
Honors and Awards
- CMO of the Year, 2015
- PR Exectuive of the Year, 2014
Selected Presentations
- Managing marketing through rapid growth with Elissa Fink
- The DRIVE/conference - Power of Data | Elissa Fink
- Women in Tech, TC'15, Marketing Analytics, and more
- Insights from the Cutting Edge
- A New Day for Data - with Tableau CMO Elissa Fink
- Elissa Fink - Tableau Customer Conference 2013 - theCUBE
- Millennial Momentum - #40 - Stay True To Your Joy w/ Elissa Fink
- Guest, Elissa Fink of Tableau - Renegade Thinkers Unite
- Listen to Managing marketing through rapid growth with Elissa Fink
- CMO interview: Tableau's Elissa Fink on mixing data-driven marketing
- Sales Pipeline Radio, Episode 114: Q&A with Elissa Fink @elissfink
- Feeling Unfulfilled At Work? Try This – The Startup – Medium
- Elissa Fink, CMO Of Tableau, Shares How Data Can Help Marketing