Douglas MacLachlan

Office: 510

PACCAR Hall

Phone: 206-543-4562

Box: 353200

To ask how much survey nonresponse is acceptable is like asking how long is a piece of string. The answer, of course, is that it depends on the nature of the problem to which it is being applied.

Professor Emeritus of Marketing

Education

PhD University of California, Berkeley (1971)

MA University of California, Berkeley (1970)

MBA University of California, Berkeley (1965)

BA University of California, Berkeley (1963)

Current Research

Customer response models, Data mining methods, Customer relationship management, Pricing models, Marketing metrics

Positions Held

At the University of Washington since 1970

Visiting scholar at INSEAD in Fontainebleau, France, 1982-1983

Visiting professor at, Catholic University in Leuven, Belgium, 1991-1992

Visiting professor at, Koc University in Istanbul, Turkey, 2001

Visiting professor at, Vice president of marketing at Hartec Corporation, 1966-1970

Selected Publications

“Estimating Willingness to Pay by Risk Adjustment Mechanism”
Park, J.H., & MacLachlan, D.L. (2013). Applied Economics, Vol. 45(1), pp. 37–46.

“Improving Response Modeling Based on Clustering, Undersampling, and Ensemble”
Kang, P., Cho, S., & MacLachlan, D.L. (2012). Expert Systems with Applications, Vol. 29(8), pp. 6738–6753.

“New Venture Performance in China, Japan and US: The Impact of Formalization and Market Information”
Kawakami, T., MacLachlan, D.L., & Stringfellow, A. (2012). Journal of Product Innovation Management, Vol. 29(2), pp. 275–287.

“New-Product Pricing Strategy under Customer Asymmetric Anchoring”
Park, J.H., MacLachlan, D.L., & Love, E.A. (2011). International Journal of Research in Marketing, Vol. 28, pp. 309–318.

“An Analysis of the US Decking Materials Market: Perceptual Mapping Approach”
Ganguly, I., Eastin, I., & MacLachlan, D.L. (2011). Canadian Journal of Forest Research, Vol. 4, pp. 668–669.

“Social Competency and New Product Development Performance”
Mu, J., Zhang, G., & MacLachlan, D.L. (2011). IEEE Transactions on Engineering Management, Vol. 58(2), pp. 363–376.

“Semi-Supervised Response Modeling”
Lee, H., Shin, H., Hwang, S., & MacLachlan, D.L. (2010). Journal of Interactive Marketing.

“Absorptive and Disseminative Capacity: Knowledge Transfer in Intra-organization Networks”
Mu, J., Tang, F., & MacLachlan, D.L. (2010). Expert Systems with Applications, Vol. 3(1), pp. 31–38.

“Effect of Risk Management Strategy on NPD Performance”
Mu, J., Peng, G., & MacLachlan, D.L. (2009). Technovation, Vol. 29, pp. 170–180.

“A Customer-Based View of Multi-Channel Service”
Cassab, H., & MacLachlan, D.L. (2009). Journal of Service Management, Vol. 20(1), pp. 52–75.

“Implication of Network Size and Structure on Organizations’ Knowledge Transfer”
Tang, F., Mu, J., & MacLachlan, D.L. (2008). Expert Systems with Applications, Vol. 35(1), pp. 1109–1114.

“Estimating Willingness to Pay with Exaggeration Bias Corrected Contingent Valuation Method”
Park, J.H., & MacLachlan, D.L. (2008). Marketing Science, Vol. 27(4), pp. 691–698.

“Interaction Fluency: A Customer Performance Measure of Multichannel Service”
Cassab, H., & MacLachlan, D.L. (2006). International Journal of Productivity and Performance Management, Vol. 55(7), pp. 555–568.

“Response Models Based on Bagging Neural Networks”
Ha, K., Cho, S., & MacLachlan, D.L. (2005). Journal of Interactive Marketing, Vol. 19(1), pp. 17–31.

“Ad Skepticism: The Consequences of Disbelief”
Obermiller, C., Spangenberg, E., & MacLachlan, D.L. (2005). Journal of Advertising, Vol. 34(3), pp. 7–18.

“Responsive and Proactive Market Orientation and New-Product Success”
Narver, J.C., Slater, S.F., & MacLachlan, D.L. (2004). Journal of Product Innovation Management, Vol. 21, pp. 334–347.

“Using Latent Class Models to Improve Marketing Decision Making: A Segmentation Illustration”
Mulhern, M., & MacLachlan, D.L. (2003). Canadian Journal of Marketing Research, pp. 25–30.

“Fax Surveys: Return Patterns and Comparison with Mail Surveys”
Dickson, J.P., & MacLachlan, D.L. (1996). Journal of Marketing Research, Vol. 33, pp. 108–113.

“Application of a Multi-Generational Diffusion Model to Milk Container Technology”
Speece, M.W., & MacLachlan, D.L. (1995). Technological Forecasting and Social Change, Vol. 49(3), pp. 281–295.

“Ecological Validation of Alternative Customer-Based Brand Strength Measures”
Francois, P., & MacLachlan, D.L. (1995). International Journal of Research in Marketing, Vol. 12(4), pp. 321–332.

“A Flexible Strategy for Reducing and Analyzing Ordered Choice Data”
Moinpour, R., MacLachlan, D.L., & Wiley, J. (1994). Multivariate Behavioral Research.

“Process Tracing of Emotional Responses to TV Ads: Revisiting the Warmth Monitor”
Vanden Abeele, P., & MacLachlan, D.L. (1994). Journal of Consumer Research, Vol. 21, pp. 226–232.

“Time Changes in Perception: A Longitudinal Application of Multidimensional Scaling”
Moinpour, R., McCullough, J.M., & MacLachlan, D.L. (1976). Journal of Marketing Research.

Consulting

Expert witness in litigation, various companies

Marketing research, various companies

Honors and Awards

Marion B. Ingersoll Professor of Marketing, 2007-2012

Dean's Citizenship Award, 2003

Andrew V. Smith Faculty Development Award, 2001

Simpson Timber Faculty Scholar, 1992-1994

Ford Motor Company Professor, 1989-1990

Nordstrom Professor of Retail Marketing, 1988-1989

Academic Service

Faculty Director - International Alliances, 2003-2006

Associate Dean for Academic Programs, 1995-1999

Chairman of the Department of Marketing and International Business, 1978-82, 1983-86, 1993-94, & 2006-2012

Executive Direct, Center for International Business Education and Research (CIBER), 1995-1999

Courses Taught

Marketing Research

Database Marketing and Decision Models

Advanced Marketing Management

Marketing Research Topics: Analysis of Multivariate Marketing Data, Data Mining