Education
- PhD University of California, Berkeley (1971)
- MA University of California, Berkeley (1970)
- MBA University of California, Berkeley (1965)
- BA University of California, Berkeley (1963)
Positions Held
At the University of Washington since 1970
Visiting scholar at INSEAD in Fontainebleau, France, 1982-1983
Visiting professor at, Catholic University in Leuven, Belgium, 1991-1992
Visiting professor at, Koc University in Istanbul, Turkey, 2001
Visiting professor at, Vice president of marketing at Hartec Corporation, 1966-1970
Selected Publications
“Estimating Willingness to Pay by Risk Adjustment Mechanism”
Park, J. H., & MacLachlan, D. L., (2013). Applied Economics, Vol. 45(1), pp. 37–46.
“Improving Response Modeling Based on Clustering, Undersampling, and Ensemble”
Kang, P., Cho, S., & MacLachlan, D. L., (2012). Expert Systems with Applications, Vol. 39(8), pp. 6738–6753.
“New Venture Performance in China, Japan and US: The Impact of Formalization and Market Information”
Kawakami, T., MacLachlan, D. L., & Stringfellow, A., (2012). Journal of Product Innovation Management, Vol. 29(2), pp. 275–287.
“New-Product Pricing Strategy under Customer Asymmetric Anchoring”
Park, J. H., MacLachlan, D. L., & Love, E. A., (2011). International Journal of Research in Marketing, Vol. 28, pp. 309–318.
“An Analysis of the US Decking Materials Market: Perceptual Mapping Approach”
Ganguly, I., Eastin, I., & MacLachlan, D. L., (2011). Canadian Journal of Forest Research, Vol. 41(4), pp. 668–669.
“Social Competency and New Product Development Performance”
Mu, J., Zhang, G., & MacLachlan, D. L., (2011). IEEE Transactions on Engineering Management, Vol. 58(2), pp. 363–376.
“Semi-Supervised Response Modeling”
Lee, H., Shin, H., Hwang, S., & MacLachlan, D. L., (2010). Journal of Interactive Marketing.
“Absorptive and Disseminative Capacity: Knowledge Transfer in Intra-organization Networks”
Mu, J., Tang, F., & MacLachlan, D. L., (2010). Expert Systems with Applications, Vol. 37(1), pp. 31–38.
“Effect of Risk Management Strategy on NPD Performance”
Mu, J., Peng, G., & MacLachlan, D. L., (2009). Technovation, Vol. 29, pp. 170–180.
“A Customer-Based View of Multi-Channel Service”
Cassab, H., & MacLachlan, D. L., (2009). Journal of Service Management, Vol. 20(1), pp. 52–75.
“Implication of Network Size and Structure on Organizations’ Knowledge Transfer”
Tang, F., Mu, J., & MacLachlan, D. L., (2008). Expert Systems with Applications, Vol. 35(1), pp. 1109–1114.
“Estimating Willingness to Pay with Exaggeration Bias Corrected Contingent Valuation Method”
Park, J. H., & MacLachlan, D. L., (2008). Marketing Science, Vol. 27(4), pp. 691–698.
“Interaction Fluency: A Customer Performance Measure of Multichannel Service”
Cassab, H., & MacLachlan, D. L., (2006). International Journal of Productivity and Performance Management, Vol. 55(7), pp. 555–568.
“Response Models Based on Bagging Neural Networks”
Ha, K., Cho, S., & MacLachlan, D. L., (2005). Journal of Interactive Marketing, Vol. 19(1), pp. 17–31.
“Ad Skepticism: The Consequences of Disbelief”
Obermiller, C., Spangenberg, E., & MacLachlan, D. L., (2005). Journal of Advertising, Vol. 34(3), pp. 7–18.
“Responsive and Proactive Market Orientation and New-Product Success”
Narver, J. C., Slater, S. F., & MacLachlan, D. L., (2004). Journal of Product Innovation Management, Vol. 21, pp. 334–347.
“Using Latent Class Models to Improve Marketing Decision Making: A Segmentation Illustration”
Mulhern, M., & MacLachlan, D. L., (2003). Canadian Journal of Marketing Research, pp. 25–30.
“Fax Surveys: Return Patterns and Comparison with Mail Surveys”
Dickson, J. P., & MacLachlan, D. L., (1996). Journal of Marketing Research, Vol. 33, pp. 108–113.
“Application of a Multi-Generational Diffusion Model to Milk Container Technology”
Speece, M. W., & MacLachlan, D. L., (1995). Technological Forecasting and Social Change, Vol. 49(3), pp. 281–295.
“Ecological Validation of Alternative Customer-Based Brand Strength Measures”
Francois, P., & MacLachlan, D. L., (1995). International Journal of Research in Marketing, Vol. 12(4), pp. 321–332.
“A Flexible Strategy for Reducing and Analyzing Ordered Choice Data”
Moinpour, R., MacLachlan, D. L., & Wiley, J., (1994). Multivariate Behavioral Research.
“Process Tracing of Emotional Responses to TV Ads: Revisiting the Warmth Monitor”
Vanden Abeele, P., & MacLachlan, D. L., (1994). Journal of Consumer Research, Vol. 21, pp. 226–232.
“Time Changes in Perception: A Longitudinal Application of Multidimensional Scaling”
Moinpour, R., McCullough, J. M., & MacLachlan, D. L., (1976). Journal of Marketing Research.
Honors and Awards
Marion B. Ingersoll Professor of Marketing, 2007-2012
Dean's Citizenship Award, 2003
Andrew V. Smith Faculty Development Award, 2001
Simpson Timber Faculty Scholar, 1992-1994
Ford Motor Company Professor, 1989-1990
Nordstrom Professor of Retail Marketing, 1988-1989
Current Research
Customer response models, Data mining methods, Customer relationship management, Pricing models, Marketing metrics
Courses Taught
Consulting
- Office: 510 PACCAR Hall
- Box: 353200
- Phone: 206-543-4562
- Email : [email protected]
Academic Department
Academic Service
Faculty Director - International Alliances, 2003-2006
Associate Dean for Academic Programs, 1995-1999
Chairman of the Department of Marketing and International Business, 1978-82, 1983-86, 1993-94, & 2006-2012
Executive Direct, Center for International Business Education and Research (CIBER), 1995-1999