Elissa Fink
- Affiliate Instructor of Marketing and International Business
Education
- BA Santa Clara University
- MBA University of Southern California
Academic Expertise
- business to business marketing
Positions Held
- Board member of WTIA, Operation Fistula, UW Center for Sales & Marketing Strategy, and USC Corporate Advisory Board
- Member of Forbes Communication Council
- CMO, Tableau Software, 2007-2018
- CMO & EVP, IXI Corp, 2004-2007
- VP Marketing & Product Management, Tele Atlas, 2001-2004
- Senior Director, Marketing, TopTier Software, 2000-2001
- EVP Marketing & Product Management (and other positions, Claritas, 1990-2000
Selected Publications
“Human intelligence: that ‘gut feeling’ in the age of data marketing“
Cher, B., (2017). The Drum
“Why Marketers should Embrace a Holistic Approach to their Data“
Fink, E., (2017). Venture Beat
“Laying out the data on the Tableau“
Sekinah, T., (2017). dataIQ
“5 Ways to Make Your Marketing Grow This Year | CMO Strategy“
Neisser, D., (2017). AdAge
“Elissa Fink, CMO of Tableau: Helping Marketers Make More Data Driven Decisions About Growth“
Fink, E., Dorio, S., (2017). Forbes
“Tableau CMO: How to get started on your analytics journey“
Mah, P., (2015). Enterprise Innovation
“4 Ways Big Data is Revolutionizing Retail“
Fink, E., (2014). TotalRetail
“Big Data Analytics Are Revolutionizing Marketing“
Fink, E., (2014). CMO
Consulting
- Current adivsor to Qumolo, Outreach.io, and Amperity
Honors and Awards
- CMO of the Year, 2015
- PR Exectuive of the Year, 2014
Selected Presentations
- Managing marketing through rapid growth with Elissa Fink
- The DRIVE/conference - Power of Data | Elissa Fink
- Women in Tech, TC'15, Marketing Analytics, and more
- Insights from the Cutting Edge
- A New Day for Data - with Tableau CMO Elissa Fink
- Elissa Fink - Tableau Customer Conference 2013 - theCUBE
- Millennial Momentum - #40 - Stay True To Your Joy w/ Elissa Fink
- Guest, Elissa Fink of Tableau - Renegade Thinkers Unite
- Listen to Managing marketing through rapid growth with Elissa Fink
- CMO interview: Tableau's Elissa Fink on mixing data-driven marketing
- Sales Pipeline Radio, Episode 114: Q&A with Elissa Fink @elissfink
- Feeling Unfulfilled At Work? Try This – The Startup – Medium
- Elissa Fink, CMO Of Tableau, Shares How Data Can Help Marketing