Office: 522 PACCAR Hall
Foster School of Business
University of Washington
Seattle, WA 98195-3226
“The Internet has the illusion of familiarity; that it is like a billboard ad or a mail-order catalog. Consequently, the temptation to apply traditional marketing strategies to the Internet is strong. Yet, in doing so, there is the risk that the Internet’s more unique feature—and the opportunities and challenges they pose—will be ignored.”
- Advertisements that target senses of touch and taste lead to quicker sales
- Social comparisons influence our reasons for charitable giving
- Feelings of gratitude increase the consumption of sweets
- The Foster Why
- Ann Schlosser listed among 50 most prolific marketing scholars
- Customer choice of product information yields online sales
- People seek to appear independent when communicating online
- How to make a credible online review
- Professor of Marketing Evert McCabe Endowed Fellow
- PhD University of Illinois (1997)
- MA University of Illinois (1995)
- BA Carleton College (1991)
- consumer behavior
- marketing research
- social media
- Consumer control and choice in online environments, How social situations and communication modality influence consumption decisions and experiences, How person-and-machine interactivity impact attitude strength and valence, Internet policy
- At the University of Washington since 2000
- Assistant Professor at Vanderbilt University, 1998-2000
- Visiting Scholar at the Interval Research Corporation in Palo Alto, 1999
- Research Associate in the Technology Research Group of the National Center for Supercomputing Applications, 1997-1998
- “So Close I Can Almost Sense It: The Interplay Between Sensory Imagery and Psychological Distance“
Journal Article: Elder, R., Schlosser, A., Poor, M. & Xu, l., (forthcoming). Journal of Consumer Research,
- “Who’s Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions“
Journal Article: Hamilton, R., Schlosser, A. & Chen, Y., (forthcoming). Journal of Marketing Research,
- “Helping Others or Oneself: How Direction of Social Comparison Affects Charitable Intentions“
Journal Article: Schlosser, A. & Levy, E., (2016). Journal of Consumer Psychology, Vol. 26, pp. 461-473.
- Lead article
- “The Ups and Downs of Visual Orientation: The Effect of Diagonals on Judgment“
Journal Article: Schlosser, A., Rikhi, R. & Dagogo-Jack, S., (2016). Journal of Consumer Psychology, pp. 496-509.
- “The Sweet Taste of Gratitude: Receiving Help From Others Increases Preferences for Sweets“
Journal Article: Schlosser, A.E., (2015). Journal of Consumer Psychology,
- “Can Including Pros and Cons Increase the Helpfulness and Persuasiveness of Online Reviews? The Interactive Effects of Ratings and Arguments“
Journal Article: Schlosser, A.E., (2011). Journal of Consumer Psychology, Vol. 21(3), pp. 226-239.
- “The Effect of Computer-Mediated Communication on Conformity versus Nonconformity: An Impression Management Perspective“
Journal Article: Schlosser, A.E., (2009). Journal of Consumer Psychology, Vol. 19, pp. 374-388.
- “The effect of perceived message choice on persuasion“
Journal Article: Schlosser, A.E., & Shavitt, S., (2009). Journal of Consumer Psychology, Vol. 19(3), pp. 290–301.
- “Converting Website Visitors into Buyers: How Website Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions“
Journal Article: Schlosser, A.E., Barnett White, T., & Lloyd, S.M., (2006). Journal of Marketing, Vol. 70,
- “Learning Through Virtual Product Experience: The Role of Imagery on True and False Memories“
Journal Article: Schlosser, A.E., (2006). Journal of Consumer Research, Vol. 33, pp. 377-383.
- “Posting Versus Lurking: Communicating in a Multiple Audience Context“
Journal Article: Schlosser, A.E., (2005). Journal of Consumer Research, Vol. 32, pp. 260-265.
- “Computers as situational cues: Implications for consumers’ product cognitions and attitudes“
Journal Article: Schlosser, A.E., (2003). Journal of Consumer Psychology, Vol. 13(1 and 2), pp. 103-112.
- “Experiencing products in a virtual world: The role of goals and imagery in influencing attitudes versus intentions“
Journal Article: Schlosser, A.E., (2003). Journal of Consumer Research, Vol. 30, pp. 184-198.
- “Locus of control, Web use, and consumer attitudes toward Internet regulation“
Journal Article: Hoffman, D.L., Novak, T.P., & Schlosser, A.E., (2003). Journal of Public Policy in Marketing, Vol. 22, pp. 41-57.
- “Anticipated discussion and product judgments: Rehearsing what to say can affect your judgments“
Journal Article: Schlosser, A.E., & Shavitt, S., (2002). Journal of Consumer Research, Vol. 29, pp. 101-115.
- Allstate, managing the company’s Intranet
- Buy.com, conducting online marketing research
- Kodak and Proctor & Gamble, managing the company’s Internet site
Honors and Awards
- Identified as one of the 50 most prolific scholars in marketing, 1982-2006
- Stellner Distinguished Scholar Award, University of Illinois, 2007
- Lex Gamble Family Award for Excellence in the Field of E-Commerce, 2006
- Finalist for Division 49 American Psychological Association Dissertation Award, 1998
- @d:tech Scholarship for individual contribution to understanding the influence of technology on advertising, communication, and marketing, 1997
- American Academy of Advertising Industry fellowship, 1996