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Vivienne Long
Professor of Practice

Education

  • MBA University of Pennsylvania
  • BA Stanford University

Expertise

brand management, entrepreneurship, go-to-market, innovation, marketing strategy

Positions Held

Chief Marketing Officer, REI Coop Inc
Vice President, Starbucks Coffee - Digital Customer Experience
Vice President, Starbucks Coffee- US Retail Handcrafted Beverages
Vice President, Starbucks Coffee– Global Coffee Innovation
Marketing Director, Clorox Company
Senior Product Manager, Microsoft Corp
Senior Brand Manager, Procter & Gamble
Sales Representative, IBM Corporation

Industries

Consumer Goods & Services
Consumer Products
Retail & Wholesale
Technology

Courses Taught

BA 500, Core Marketing Strategy
MKTG/ENTRE 579, Intrapreneurship, New Product Development
MKTG 511, Business-to-Business Marketing
MKTG/ENTRE 555, Entrepreneurial Marketing

Vivienne Long

Academic Department

Marketing & International Business