Foster School of Business
University of Washington
Box: 353226
Seattle, WA 98195-3226
Laugh! Give back to your world. And do something for which you make no money.
Elizabeth Stearns
- Associate Teaching Professor of Marketing
Education
- MBA New York University (1978)
- BA The Ohio State University (1973)
Academic Expertise
- advertising
- direct marketing
- marketing management
- strategic planning
Positions Held
- At the University of Washington since 1995
- Adjunct Professor, Northwestern University, 2004-2007
- Visiting Professor, HEC Paris teaching Core Marketing Management, 2006
- Course Director, Graduate Diploma in Direct Marketing, Monash University, Melbourne, Australia, 1995-2000
- Associate Clinical Professor, Columbia University, 1989-1995
- Australia Post Fellow in Direct Marketing, Monash University, Melbourne, Australia, 1986-1997
- Founder, Stearns Group which specializes in customer loyalty and communications strategy consulting, 1991-present
- Vice President, Bronner Slosberg Humphrey (now Digitas), managing the AT&T Consumer Calling Card, Universal Card, and House of Seagram direct marketing programs, 1991
- Vice President, Business Strategy, Y&R Wunderman Worldwide, 1986-1990
- Account Manager, Ogilvy and Mather Advertising, 1978-1986
Consulting
- One Energy Renewables: Consultant and Advisor
- Bonneville Environmental Foundation: Marketing strategy, customer acquisition and retention consulting, 2006-present
- Microsoft EMEA: Series of four seminars on relationship marketing to the Developer Evangelist Executives, 2005-2006
- CDW: Inhouse education series: Direct Marketing in the B2B arena, 2005
- Harlequin Enterprises: Global task force-strategic planning/customer acquisition and retention, 1999-2000
- General Motors CRM Program for Chevrolet Division, 2000
- FOSS Maritime, Seattle, WA: Corporate pricing and branding strategy, 1997-1999
- Population Services International in Manila and Bombay: Marketing and communications programs for family planning, AIDS, and STD prevention, 1994-1995
- World Cup corporate fundraising for the United States Women's Lacrosse Team, Boston, 1991-1992
Honors and Awards
- UW Husky Green Award, 2015 (recognized for bringing sustainability to the Foster School's curriculum)
- Evening MBA Professor Year, 2002, 2009, & 2015
- MBA Professor of the Quarter, 2004, 2006, & 2012
- Evening MBA Teaching and Mentoring Award, 2012
- Gamble Family Prize for Case Writing and Curriculum Innovation in Sustainability (examined the question of Food for Fuel and issues around Corn Based Ethanol), 2011
- “Mention Speciale” for The Vernimmen Prize for Teaching Excellence (prize has only been given twice in 10 years), 2007
- E-Business Elective Professor of the Quarter for Spring, 2004
- PACCAR Award for Teaching Excellence, 2000
- MBA Program Elective Professor of the Year, 2000
- MBA Program Professor of the Year, 1997, 1999, & 2000
Courses Taught
- Teaches “Managing Customer Relationships through Direct Marketing” and “Advertising & Promotions Management,” and has taught MBA and Executive MBA core class "Marketing Management." Developed the “Cases in Sustainability” course for Foster's MBA Program.
Selected Presentations
- Executive education and speaking invitations have been in relationship marketing and marketing management—among these are DDB Advertising, Microsoft USA, EMEA and the Australian Direct Marketing Association in Sydney, Australia.
Executive Teaching
- “Leadership and Sustainability” seminar, Executive Program, Kellogg School of Management, 2009
- Lectured on marketing and sales management, Executive Programs, Columbia University, 1989
Community Service
- MBA Net Impact Faculty Advisor and member of their External Advisory Board since 2001