Facebook Skip to main content
Shailendra Pratap Jain
Professor of Marketing
Bret Wheat Endowed Professor of Marketing

Education

  • PhD New York University (1995)
  • MPhil New York University (1992)
  • MBA Indian Institute of Management, Ahmedabad (1984)
  • BE Birla Institute of Technology & Science (1982)

Expertise

advertising, brand management, consumer behavior, consumer segmentation

Positions Held

At the University of Washington since 2008
Professor, University of Washington, 2011
Associate Professor, University of Washington, 2008-2011
Indiana University, 2002-2008
Associate Professor with tenure, 2008
Assistant Professor and 3M Research Scholar, 2002-2008
Visiting Assistant Professor, Indian School of Business (ISB), Winter 2008, & Winter 2007
Visiting Assistant Professor, Johnson Graduate School of Management, Cornell University, 2001-2002
Assistant Professor, University of Rochester, 1994-2001
Instructor, New York University, 1993-1994
Branch Manager, Mudra Communications Ltd., India, an affiliate of DDB Needham Worldwide, an Omnicom Group agency, 1987-1990
Manager, Business Development, Strategy, and Research, Ulka Advertising, India, an affiliate of FCB, 1985-1987
Assistant Brand Manager, McDowell & Co. Ltd., India, 1984-1985

Selected Publications

  1. “The Invisible Rankings Effect: Consumers Assume Ordinality in Non-Ranked Vertical Lists”
    Isaac, M., Mormann, M., and Jain, S. P., (2026). Journal of Consumer Research.
  2. “Past Imperfect or Present Perfect? How Dynamic Ranks Influence Consumer Perceptions”
    Pandey, A., Tripathi, S., and Jain, S. P., (2025). Journal of Marketing Research.
  3. “A Meta-Analysis of the Effectiveness of Social Media Influencers: Exploring Mechanisms, and Moderation”
    Barari, M., Eisend, M., and Jain, S. P., (2025). Journal of the Academy of Marketing Science.
  4. “Managing Brand Transgressions: 8 Principles to Transform Your Brand”
    Jain, S. P., and Jain, S. S., (2024). De Gruyter Brill.
  5. “The Ethics of F&B Advertising to Children: A Call for Research”
    Srivastava, R., Gupta, P., Jain, S. S., and Jain, S. P., (2024). American Business Review.
  6. “Preference for Imperfect Produce: The Influence of Political Ideology and Openness to Experience”
    Aydinli, A., Baskin, E., Lu, F.-C., Sinha, J., and Jain, S. P., (2023). Appetite.
  7. “Joint Impact of Intrinsic and Extrinsic Engagements on In-store Purchase Decisions”
    Vijayalakshmi, A., Mukhopadhyay, S., and Jain, S. P., (2023). Journal of Retailing.
  8. “Brand extension failure and parent brand penalty: The role of implicit theories”
    Jain, S. P., Mathur, P., Isaac, M., Mao, H., and Maheswaran, D., (2023). Journal of Consumer Psychology.
  9. “Economic Revival or Virus Containment? Economic System Justification in the Times of COVID-19”
    Jain, S. S., Jain, S. P., and Li, Y. J., (2022). Journal of Business Ethics.
  10. “Maladaptive Consumption: Definition, Framework, and Research Propositions”
    Reimann, M., and Jain, S. P., (2021). Journal of Association for Consumer Research.
  11. “Pandemics and Marketing: Insights, Impacts, and Research Opportunities”
    Das, G., Jain, S. P., Maheswaran, D., Slotegraaf, R., and Srinivasan, R., (2021). Journal of the Academy of Marketing Science.
  12. “The Challenge of Being a Challenger: Social Dominance Orientation Shapes the Impact of ‘Challenger Versus Leader’ Comparisons”
    Li, X., Barone, M., Jain, S. P., and Kwon, M., (2020). Journal of Consumer Psychology.
  13. “Curiosity Tempts Indulgence”
    Wiggin, K., Reimann, M., and Jain, S. P., (2019). Journal of Consumer Research.
  14. “The Influence of Implicit Theories and Message Frame on the Persuasiveness of Disease Prevention and Detection Advocacies”
    Mathur, P., Jain, S. P., Hsieh, M.-H., Maheswaran, D., and Lindsey, C. D., (2013). Organizational Behavior and Human Decision Processes.
  15. “Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation”
    Wiles, M., Jain, S. P., Mishra, S., and Lindsey, C. D., (2010). Marketing Science.
  16. “The Influence of Consumers’ Lay Theories on Approach/Avoidance Motivation”
    Jain, S. P., Mathur, P., and Maheswaran, D., (2009). Journal of Marketing Research.
  17. “For Better or For Worse? Valenced Comparative Framing and Regulatory Focus”
    Jain, S. P., Lindsey, C., Agrawal, N., and Maheswaran, D., (2007). Journal of Consumer Research.

Honors and Awards

Dean's Faculty Research Award, Foster School of Business, 2010
Co-Chair, Society for Consumer Psychology (SCP) Conference, San Diego, 2009
Kelley School of Business Research Productivity Award, 2007
3M University Relations Faculty Research Grant, 2006-2008
Co-Chair, American Psychological Association Division 23 Conference, 2005
Daniel Siegel Award for Outstanding Contribution and Service to MBA Community, 2010
EMBA Professor of the Year, North America option, 2010
EMBA Professor of the Year, Regional option, 2010, & 2011
PACCAR Award for Excellence in Teaching, 2009
MBA Core Professor of the Year, 2009
MBA Core Professor of the Quarter for Winter, 2009
Member of the Kelley School MBA core faculty ranked # 1 for core teaching in the 2004 Business Week B-School Rankings and Profiles Finalist, Trustees Teaching Award, Kelley School, 2005, 2006, 2007
MBA Teaching Excellence Award, Kelley School, 2004, 2005, 2008
Nominated for graduate (doctoral) faculty mentor award, Kelley School, 2005
MBA Teaching Excellence Award, Simon School, 1997, 1998, 2001
MBA Teaching Honor Roll, Simon School, Winter 1996 and Spring 1997, 1998, 1999
Listed as a four-star teacher at Simon School in the 1998 Business Week B-Schools Rankings and Profiles
Undergraduate Teaching Excellence Award, Stern School, Spring 1994

Shailendra Pratap Jain

Academic Department

Marketing & International Business

Academic Service

Area Editor, Journal of Marketing Research
Associate Editor, Journal of Consumer Psychology
Associate Editor, Journal of the Academy of Marketing Science
Associate Editor, Decision Sciences

Current Research

Brand Strategy, Developmental Influences on Consumption, Consumer Psychology of Artificial Intelligence, Categorization, Comparative Advertising, Compulsive/Addictive Consumption, COVID, Discrete Emotions (shame, guilt, pride, awe), Economics of Information, Health Care Messaging, Indulgent Consumption, Materialism, Motivational and Individual Differences (Self-regulation, Culture, Self-Construal, Lay/Implicit Theories) in responses to marketing stimuli, Motivated Reasoning, Political Ideology, Psychology of  Donation, Food Consumption Psychology, Scarcity

Consulting

3M, Ingersoll Rand, Kodak, Microsoft, Ogilvy & Mather, Philip Morris, POSCO, Xerox

External Services and Assignments

Journal of Marketing Research
Area Editor: Shailendra Pratap Jain
Editorial Review Board: Natalie Mizik, Amin Sayedi