Education
- PhD University of California, Berkeley (1965)
- MBA University of California, Berkeley (1960)
- BS Oregon State University (1957)
Positions Held
At the University of Washington since 1966
Assistant professor at the University of British Columbia, 1964-1966
Business-to-business marketing at the Boise Cascade Corporation, 1960-1961
Selected Publications
“Creating a Market Orientation”
Narver, J. C., Slater, S. F., & Tietje, B., (1998). Journal of Market-Focused Management, Vol. 2.
“Customer-Led and Market-Oriented: Let’s Not Confuse the Two”
Slater, S. F., & Narver, J. C., (1998). Strategic Management Journal, Vol. 19.
“Market Orientation and the Learning Organization”
Narver, J. C., (1995). Journal of Marketing.
“Does Competitive Environment Moderate the Market Orientation–Performance Relationship?”
Narver, J. C., (1994). Journal of Marketing.
“The Effect of Market Orientation on Business Profitability”
Narver, J. C., (1990). Journal of Marketing.
“The Marketing Economy: An Analytical Approach”
Narver, J. C., & Savitt, R., (1971). Holt, Rinehart and Winston.
“The Marketing Economy: An Analytical Approach”
(1971). Holt, Rinehart and Winston.
“Conglomerate Mergers and Market Competition”
Narver, J. C., (1967). University of California Press.
Honors and Awards
MBA Professor of the Year, 1993
Best Paper Award from Marketing Science Institute, 1996
Fulbright Fellowship, 1980
Listed in Who's Who in America
- Box: 353200
- Phone: 206-543-4369
- Email : [email protected]
Academic Department
Academic Service
Director of the Center for Retail and Business Market Strategy, 1988-1995
Chairman of the Department of Marketing and International Business, 1974-1978, & 1982-1983
Current Research
Creating a customer-focused organization, Integrating organizational learning and customer orientation, Analysis of market orientation and performance