Faculty Directory

Professor Emeritus of Marketing

Education

PhD University of California, Berkeley (1965)

MBA University of California, Berkeley (1960)

BS Oregon State University (1957)

Current Research

Creating a customer-focused organization, Integrating organizational learning and customer orientation, Analysis of market orientation and performance

Positions Held

At the University of Washington since 1966

Assistant professor at the University of British Columbia, 1964-1966

Business-to-business marketing at the Boise Cascade Corporation, 1960-1961

Selected Publications

“Creating a Market Orientation”
Narver, J. C., Slater, S. F., & Tietje, B. (1998). Journal of Market-Focused Management, Vol. 2.

“Customer-Led and Market-Oriented: Let’s Not Confuse the Two”
Slater, S. F., & Narver, J. C. (1998). Strategic Management Journal, Vol. 19.

“Market Orientation and the Learning Organization”
Narver, J. C. (1995). Journal of Marketing.

“Does Competitive Environment Moderate the Market Orientation–Performance Relationship?”
Narver, J. C. (1994). Journal of Marketing.

“The Effect of Market Orientation on Business Profitability”
Narver, J. C. (1990). Journal of Marketing.

“The Marketing Economy: An Analytical Approach”
Narver, J. C., & Savitt, R. (1971). Holt, Rinehart and Winston.

“The Marketing Economy: An Analytical Approach”
(1971). Holt, Rinehart and Winston.

“Conglomerate Mergers and Market Competition”
Narver, J. C. (1967). University of California Press.

Consulting

U.S. WEST, Weyerhaeuser, PlumCreek Timber Company, and Weldwood of Canada, creating a customer-focused organization

Honors and Awards

MBA Professor of the Year, 1993

Best Paper Award from Marketing Science Institute, 1996

Fulbright Fellowship, 1980

Listed in Who's Who in America

Academic Service

Director of the Center for Retail and Business Market Strategy, 1988-1995

Chairman of the Department of Marketing and International Business, 1974-1978, & 1982-1983