Research

Research by Robert Palmatier pinpoints the dos and don’ts of effective influencer marketing

In times of crisis, a culture of collective empathy is key to keeping employees authentically engaged

A novel approach to understanding the drivers of engagement and exhaustion at work

Foster School faculty share research revelations that can help build better work environments

Robert Palmatier’s expertise on the upside, downside and dark side of big data marketing is drawing major awards and delivering important insights

Narcissistic bosses stymie knowledge flow and cooperation inside multi-business organizations

When retailers remove public health hazards from their shelves, overall sales suffer

Yingfei Wang examines the potential of artificial intelligence to reduce bias and increase equity

Authoritarian leaders suppress employees’ emotional expression—and performance suffers