The $300 Billion Question: Amin Sayedi on Digital Marketing Analytics
Amin Sayedi may ignore his own fitness data, but he’s shaping the next generation of marketing analysts in the Foster MSBA
Author: Leah Lusk
Extracting Business Value from Data: Mingwen Yang on Teaching SQL
A window into the MSBA course that prepares students to tackle real-world data challenges
Think Big Before You Think Small: Two Foster Scholars on Why Ideas Matter
Robert Palmatier and Suresh Kotha argue that conceptual research is marketing's overlooked advantage.
Beyond the Model: Oliver Rutz on Analytics That Drive Action
Oliver Rutz shares how the Foster MSBA teaches students to transform data into business decisions
Betting on Knowledge: When More Information Doesn’t Mean Better Decisions
Research by Darren Bernard shows that feeling informed doesn't mean having an advantage