Marketing Misfires Shelly Jain, Elizabeth Stearns and Dan Turner offer 15 classic, cautionary cases of failed marketing campaigns
Bonds of Steel Through the proud Korean firm KISWIRE, three generations of the Hong family connect of the modern world
Automatic Ethics A firm’s cultural cues can “activate” unethical behavior in an employee who is predisposed to believe that “business” is inherently moral
Scandal Scholar Jonathan Karpoff discusses his picks for the five worst cases of corporate financial fraud in the past decade
Financial Profiling F-Score can detect corporate financial fraud from disparate warning signals in the accounting