MarCom Lab – Analytics, Feb 2024
Click on the links below to access website and advertising analytics, view marketing quarterly reports and learn more about market research.
Monthly overview of website traffic, referring sources, top keywords, traffic by metro area, top pages viewed, engagement rates, site trends, key events (form submissions. apply now clicks and clicks to graduate school profiles).
Graduate programs
Executive MBA
Evening MBA
Full-time MBA
Hybrid MBA
Global Executive MBA
TMMBA
MPAcc
MSBA
MSEntre
MSCM
MSIS
MSTax
- GMAC Application Trends Report 2023
Shifting dynamics in graduate business applications and preferences. Growth and decline trends by program and format - GMAC Prospective Students Report 2023
Changing prospective students preferences and priorities when considering graduate business programs
Rankings Stories
Salesforce access required
- Salesforce Prospect to Applicant dashboards
Real-time dashboards can be filtered by program to display current or previous year prospects and applicants, and conversion velocity - Salesforce Applicant Status dashboards
Real-time dashboards can be filtered by program to display current applicants, started and submitted applications, and applicant demographics - Salesforce Point of Origin and Stealth Applicant report
Real-time report shows the source of new prospects in Salesforce, filterable by program. Prospective applicants who start their journey at the application stage can be identified by program - Salesforce Multiprogram Prospects report
Prospective students with more than one program opportunity can be identified in this report - Salesforce Paid Search Ad Campaign Conversions to Prospects and Opportunities
Real-time report shows prospective students referred by paid search advertising campaigns and their current opportunity status - Salesforce Form Statistics
Real-time report tracks Pardot form submission rates and contacts