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Marketing & Communications

 

Marketing & Communications

In addition to advancing the overall Foster brand and marketing work, the Marcomm team provides direct marketing and communications support to business units across the school.

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Resources
Social Media
Website
Team & Agency
Contact Us

Services

Request assistance through our Asana form for a variety of marketing and communication needs, including:

Graphic Design & Collateral
Video
Photography
Merch
Advertising & Promotion
Article/Content Creation
Email Marketing Support
Social Media on Foster Channels
Analytics/Market Research
Public Relations
Strategic Planning
Faculty Research and Awards
Special Projects

Need Support on a project?

Use our Asana form to request Marcom support on a new project.
Request Marcom Support

Need to update a webpage?

Use our web edit request form to submit web content updates.
Request Web edit

Early in the planning process or have a challenge you aren’t sure how to solve?

Let us help you create a plan before submitting a request.
Please reach out to Melissa Falcone, Marketing Project and Operations Manager, for guidance.

Resources & Guidelines

Find branding assets, templates, style guides, and support for creating professional, on-brand materials.

Branding & Design

Brand Guidelines: Learn how to use the Foster brand effectively
Logos: Download official Foster logos
UW Color Guide: Official UW brand colors and usage
Photography: Access approved images for marketing materials
Brand Templates: Find PowerPoint, letterhead, and other templates
Canva Templates: Pre-made designs for easy customization

Content & Editorial Support

Content Copy Editor Bot: Use this custom ChatGPT bot to refine and optimize your long-form content, ensuring Foster brand voice, clarity, and SEO.
Medium Article Submission Guide: this guide will help you create compelling, high-quality articles for Foster’s Medium publication.
Medium Assistance Bot: Use this custom ChatGPT bot to ensure your content aligns with the Medium submission guide prior to submitting for posting.

Marketing & Print Materials

Business Cards: Order personalized Foster business cards
Email Signatures: Set up a professional email signature
Foster Name Tags: Request branded name tags
C2 Printed Materials: Reorder Foster letterhead and envelopes
Internal Merch Catalog: Browse branded merchandise options
Bulk Merch Orders: Request bulk orders of Foster branded merchandise using Marcom’s Project Request form and selecting the project type “Merch”
Request Guest Gift Kit

Social Media

Explore our Social Media Best Practices Guide for tips on creating engaging content, managing accounts, and aligning with Foster’s brand.

Foster Social Media Accounts

            

Team and Agency

Foster’s marcom team is led by CMO Randy Hyde and is composed of four sub-teams:

  • Analytics and CRM
  • Content and Editorial
  • Design and Visual
  • Digital Marketing

Marcom is currently partnering with local marketing agency DNA&STONE to strengthen the Foster brand, identify opportunities for greater audience awareness, program campaign creation, and annual planning.

Contact Us

For questions not addressed in the above sections, please contact:

Melissa Falcone, Marketing Project and Operations Manager

Randy Hyde, Chief Marketing Officer

Request Marcom Support