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Tayfun Keskin
Teaching Professor of Information Systems

Education

  • PhD University of Texas, Austin (2010)
  • M.Sc. University of Texas, Austin (2009)
  • MBA Sabanci University (2004)
  • BSc Boğaziçi University (2001)

Expertise

AI operating models, AI procurement and evaluation, AI strategy and governance, business analytics, digital transformation, monetization, platform economics, pricing strategies, product leadership, technology strategy

Positions Held

UW Foster School since 2020
The University of Texas, 2017-2020
University of Washington, 2010-2017
UT Austin McCombs, 2004-2010

Selected Publications

  1. "Strategic Pricing of Horizontally Differentiated Services with Switching Costs: A Pricing Model for Cloud Computing"
    Keskin, T., Taskin, N. International Journal of Electronic Commerce, Vol. 19, No. 3 (Spring 2015), pp. 34-53.
  2. “Adaptive Auction Mechanism Design and the Incorporation of Prior Knowledge”
    Pardoe, D., Stone, P., Saar-Tsechansky, M., Keskin, T., and Tomak, K., (2010). INFORMS Journal on Computing, Vol. 22(3), pp. 353–370.
  3. “Exploring the Trade-off Between Immediate Gratification and Delayed Network Externalities in the Consumption of Information Goods”
    Tomak, K., & Keskin, T., (2008). European Journal of Operational Research, Vol. 187(3), pp. 887–902.

Honors and Awards

  • The Most Memorable Professor, Michael G. Foster School of Business, University of Washington, 2025
  • Faculty of the Year, ISOM Department, Michael G. Foster School of Business, University of Washington, 2023
  • McCombs Amplify Award, The University of Texas at Austin, 2022
  • Faculty of the Year, Michael G. Foster School of Business, University of Washington, 2021
  • Flipped Classroom Blueprinting Award, UTRGV, 2020
  • HICSS Best Paper, Hawaii International Conference on System Sciences, 2013
  • Dean’s Fellowship, The University of Texas at Austin, 2004-2009

Working Papers

  • "Pricing and Buying AI for Reliability" with Davenport, T., and Tomak, K.
  • "The Product Manager 2.0: New Roles, New Responsibilities, New Rules" with Fleming, B., and Velcsov, G.
  • "Crowdfunding for Financing Internet of Things Enabled Services" with Tanrisever, F.

Courses Taught

  • IS 300, Introduction to Information Systems
  • IS 451, Business Data Analytics
  • IS 460, Systems Analysis and Design
  • MSIS 512, Information Security
  • MSIS 524, Managing Information Technology Projects
  • MSIS 546, Information Systems Economics
  • BUS AN 511, Programming Essentials
  • BUS AN 579, Special Topics in Business Analytics: Social Media Analytics
  • MSIS 550, Product Leadership

Selected Presentations

  • “A Manifesto for Information Systems Research in the Age of AI Hype," Hawaii International Conference on System Sciences (HICSS-59), Maui, HI, January 2026
  • “The Role of Machine Learning for Internet-of-Things Ecosystems,” HICSS workshop: AI in Network Infrastructure and Management Applications, Chairs: Ammar Rayes, Rich Plane (Cisco, CTO), Maui, HI, Jan 8, 2020
  • “Social Media Analytics,” Bilkent University, Faculty of Business Administration, Ankara, Turkey, June 1, 2018
  • “Business Models for the Internet of Things,” University of British Columbia, Sauder School of Business, Vancouver, Canada, October 14, 2016
Tayfun Keskin

Academic Department

Information Systems & Operations Management

Current Research

cybersecurity, IT strategy, financial technology