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Faculty Directory

Simha Mummalaneni
Office: 487
PACCAR Hall
Phone: 206-685-4913

Curriculum vitae:

Foster School of Business
University of Washington
Box: 353226
Seattle, WA 98195-3226

Simha Mummalaneni

Assistant Professor of Marketing

Education

PhD Northwestern University (2016)
MS Northwestern University (2012)
AB University of Chicago (2010)

Academic Expertise

advertising
competitive strategy
pricing strategies
regulation

Current Research

Pricing, advertising, auctions, online platform markets, policy and regulation

Positions Held

At the University of Washington since 2016

Working Papers

Vendor Pricing and Participation in Business Markets with Affirmative Action Policies
Affirmative Action as a Cost Cutting Tool in Procurement Markets
Product Placement Effects on Store Sales: Evidence from Consumer Packaged Goods
Persistent Buyer Biases in Procurement Markets

Courses Taught

Customer Analytics
Advanced Marketing Strategy
Business to Business Marketing