Facebook Skip to main content


Faculty Directory

Simha Mummalaneni
Office: 487
PACCAR Hall
Phone: 206-685-4913

Curriculum vitae:

Foster School of Business
University of Washington
Box: 353226
Seattle, WA 98195-3226

Simha Mummalaneni

Assistant Professor of Marketing

Education

PhD Northwestern University (2016)
MS Northwestern University (2012)
AB University of Chicago (2010)

Academic Expertise

advertising
digital marketing
pricing strategies
regulation

Current Research

Online platform markets, retailing, advertising, auctions, regulation & public policy

Positions Held

Distinguished Faculty Fellow, Foster Customer Analytics Center
Assistant Professor of Marketing at the University of Washington since 2016

Selected Publications

  1. Maximizing the Benefits of B2B Supplier Diversification
    Journal Article:Mummalaneni, S. and Zhang, J., (2020). MIT Sloan Management Review,
  2. Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales
    Journal Article:Chintagunta, P., Dhar, S., Goli, A., and Mummalaneni S., (forthcoming). Marketing Science,

Working Papers

Vendor Pricing and Participation in Business Markets with Affirmative Action Policies
Affirmative Action as a Cost Cutting Tool in Procurement Markets
Product Placement Effects on Store Sales: Evidence from Consumer Packaged Goods
Persistent Buyer Biases in Procurement Markets

Courses Taught

Customer Analytics
Advanced Marketing Strategy
Business to Business Marketing