Foster School of Business
University of Washington
Box: 353226
Seattle, WA 98195-3226
Simha Mummalaneni
- Assistant Professor of Marketing
Education
- PhD Northwestern University (2016)
- MS Northwestern University (2012)
- AB University of Chicago (2010)
Academic Expertise
- advertising
- digital marketing
- pricing strategies
- regulation
Current Research
- Online platform markets, retailing, advertising, auctions, regulation & public policy
Positions Held
- Distinguished Faculty Fellow, Foster Customer Analytics Center
- Assistant Professor of Marketing at the University of Washington since 2016
Selected Publications
- “Maximizing the Benefits of B2B Supplier Diversification“Journal Article:Mummalaneni, S. and Zhang, J., (2020). MIT Sloan Management Review,
- “Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales“Journal Article:Chintagunta, P., Dhar, S., Goli, A., and Mummalaneni S., (forthcoming). Marketing Science,
Working Papers
- Vendor Pricing and Participation in Business Markets with Affirmative Action Policies
- Affirmative Action as a Cost Cutting Tool in Procurement Markets
- Product Placement Effects on Store Sales: Evidence from Consumer Packaged Goods
- Persistent Buyer Biases in Procurement Markets
Courses Taught
- Customer Analytics
- Advanced Marketing Strategy
- Business to Business Marketing