Facebook Skip to main content

Faculty Directory

Simha Mummalaneni
Office: 487
Phone: 206-685-4913

Curriculum vitae:

Foster School of Business
University of Washington
Box: 353226
Seattle, WA 98195-3226

Simha Mummalaneni

Assistant Professor of Marketing


PhD Northwestern University (2016)
MS Northwestern University (2012)
AB University of Chicago (2010)

Academic Expertise

digital marketing
pricing strategies

Current Research

Online platform markets, retailing, advertising, auctions, regulation & public policy

Positions Held

Distinguished Faculty Fellow, Foster Customer Analytics Center
Assistant Professor of Marketing at the University of Washington since 2016

Selected Publications

  1. Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts
    Journal Article:Goli, A., Mummalaneni, S., and Chintagunta, P., (forthcoming). Marketing Science,
  2. Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales
    Journal Article:Goli, A., Mummalaneni, S., Chintagunta, P., and Dhar, S., (2022). Marketing Science,
  3. Maximizing the Benefits of B2B Supplier Diversification
    Journal Article:Mummalaneni, S. and Zhang, J., (2020). MIT Sloan Management Review,

Working Papers

Vendor Pricing and Participation in Business Markets with Affirmative Action Policies
Affirmative Action as a Cost Cutting Tool in Procurement Markets
Product Placement Effects on Store Sales: Evidence from Consumer Packaged Goods
Persistent Buyer Biases in Procurement Markets

Honors and Awards

  • PACCAR Award for Excellence in Teaching (2023)
  • MBA Professor of the Year (2022)
  • Dean’s Excellence Award for Graduate Teaching (2020)
  • Courses Taught

    Customer Analytics
    Advanced Marketing Strategy
    Business to Business Marketing