Foster School of Business
University of Washington
Box: 353226
Seattle, WA 98195-3226
Simha Mummalaneni
- Assistant Professor of Marketing
Education
- PhD Northwestern University (2016)
- MS Northwestern University (2012)
- AB University of Chicago (2010)
Academic Expertise
- advertising
- competitive strategy
- pricing strategies
- regulation
Current Research
- Pricing, advertising, auctions, online platform markets, policy and regulation
Positions Held
- Distinguished Faculty Fellow, Foster Customer Analytics Center
- Assistant Professor of Marketing at the University of Washington since 2016
Working Papers
- Vendor Pricing and Participation in Business Markets with Affirmative Action Policies
- Affirmative Action as a Cost Cutting Tool in Procurement Markets
- Product Placement Effects on Store Sales: Evidence from Consumer Packaged Goods
- Persistent Buyer Biases in Procurement Markets
Courses Taught
- Customer Analytics
- Advanced Marketing Strategy
- Business to Business Marketing