Foster School of Business
University of Washington
Box: 353200
Seattle, WA 98195-3200
Since complete empirical data are not easily available, managerial judgment and expertise becomes especially important for strategic marketing decisions.
Reza Moinpour
- Professor Emeritus of Marketing
Education
- PhD The Ohio State University (1970)
- MBA The Ohio State University (1966)
- BS The Ohio State University (1965)
Current Research
- Consumer judgment and decision-making, Brand association effects in global markets, Product quality and customer satisfaction
Positions Held
- At the University of Washington since 1970
- Affiliate professor at INSEAD in Fontainebleau, France, 1975-1976
Selected Publications
- “A Flexible Strategy for Reducing and Analyzing Ordered Choice Data“Journal Article:Moinpour, R., MacLachlan, D.L., & Wiley, J., (1994). Multivariate Behavioral Research,
- “Managerial Judgment in Marketing:The Concept of Expertise“Journal Article:Larréché, J.C., & Moinpour, R., (1983). Journal of Marketing Research,
- “Time Changes in Perception: A Longitudinal Application of Multidimensional Scaling“Journal Article:Moinpour, R., McCullough, J.M., & MacLachlan, D.L., (1976). Journal of Marketing Research,
Consulting
- National companies, marketing research
- Regional companies, strategic marketing planning
Honors and Awards
- Procter and Gamble Award for Scholarly Excellence, 1984
- National Science Foundation research grant, 1975
Academic Service
- Board of Directors of the American Marketing Association, 1994-1996
- Chairman of the Department of Marketing and International Business, 1990-1993
- Director of the Doctoral Program, 1986-1990
- Editorial board of the Journal of Marketing Research, 1976-1980